Customer Ratings & Reviews

This TV is great. Picture is amazing. It comes with two remotes and one of them is not very functional, but the other is great (neither has a backlight). A very heavy TV but has full array backlighting which most manufacturers don't use anymore. The 3D is also amazing on the TV.

Overall this is a great TV! It is a little heavy compared to some of the other TV's out there but has a very nice picture. One other thing to note is the base stand is one which attaches at each end of the TV so if you have a TV stand you need to make sure that it is long enough.

The picture is as good as we had hoped. In particular, we were worried how it would handle current programming, since it is not UHD. The current programming looks terrific, and the large screen doesn't look grainy as we feared. It is not a cheap TV, but we wanted quality, and we got it.

THIS TV HAS AN AMAZING PICTURE WITH VERY VIVID COLOR/DETAILS.I CONSIDERED LG'S OLED BUT DECIDED ON THE SONY XBR65X950B AND AM VERY GLAD THAT I DID.THE SOUND IS ALSO GREAT WITHOUT A SOUND BAR.I STRONGLY RECOMMEND THIS TV.

This 65" Sony 4K Smart TV has great picture and even sound was great without soundbar when mounted above stone fireplace. I'm very happy with purchase.

Wow! This 4K set is amazing! 2 years old and still one of the best sets on the market. The price makes it a Best Buy. This set is indeed back lit and not edge lit. For that reason it is superior to most 4Ks. I Googled settings for this TV and watched YouTube 4K content and it looks as good as the show case models in store. All these Tvs need is fine tuning and the right content to get the same ultra definition you see on the displays in store.

The reviews are all correct. This is great 4K television. Upgraded from an older Sony. Well worth the price. The picture is bright. The apps are great. If you are considering a 4K TV, give this one some serious consideration. You won't be disappointed.

Awesome pictures. Only issue is it does not have HDR capability.

About a year ago, I bought a Samsung 65" 3D HD TV and had nothing but problems with it. I finally was able to do a lemon exchange for the Sony TV and I am very happy with it so far. The one good thing about the experience was Best Buys product guaranty. I had no problem exchanging.

This expensive 4k TV makes my photographs look wonderful; great detail and local contrast with excellent color saturation. Upscaled Blu-Ray content looks much better than our previous high-end HD TV. Upscaled non-HD TV content does show visible artefacts but we find it quite watchable.

This truly is the best TV ever made!! The clarity and depth of black is untouched.

Awesome tv. Does everything I thought it would do. Get GeekSquad to set it up if you add components ( blue ray) and it is a breeze.

Lusted after this TV since it came out in 2014, but at the original price it was too rich for my blood. Bought this in late June and subsequently the price dropped by another $500. It took only three minutes in the store for Bestbuy to credit my account and to make this tv purchase an absolute steal. I'm watching a YouTube 4K video as I write this and am totally blown away. If you can find a Bestbuy location near you that will sell you this tv at the current price, run, don't walk and slap your BB card down and buy it. FALD (full array local dimming) makes all the difference. The black bars just disappear when the screen goes black. Until I saw this tv in action I was a die-hard plasma devotee. This tv has astounding black level and shadow detail. Buy this tv now, you won't be sorry you did.

This sony has the most clear picture and brilliant color of any TV Ive seen period !

I did my homework and this "top of the line" Sony TV did not disappoint. Picture is fantastic and converts into 4K. Fairly expensive even when on sale but worth it.

Love the tv. Apps are a little clunky but picture is great. Apps doesn't affect me because I use ROKU and Apple TV so not a big deal. Tv is a little heavy but I am very happy overall.

I had the xbr65x900a switch I thought was a great tv until I got the xbr65x950b much nicer! Brighter picture more detailed than ever. Can't loose here!

Not only is the picture and sound amazing - a big reason to purchase this product - but the set up was a breeze and with the new remote we actually enjoy using all of the features of this great new TV

Was a little worried paying so much for tv but the picture quality tells it all. Very happy with purchase and the Sony brand.

BEST TV IVE EVER HAD THE SOUND IS GREAT NO NEED FOR A SOUND BAR