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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,999.99

Customer reviews

Rating 4.7 out of 5 stars with 216 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are delighted by the excellent picture quality and impressive OLED quality of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. Reviewers find the television easy to set up and are impressed with the deep black levels. However, some customers have noted that the brightness may be too low for certain room environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 216 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    so far so good too early to tell. love the picture and color

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jjirish! It brings us great joy to hear how much you are loving the picture and color on your BRAVIA XR8B!

      The XR8B comes with our premium Acoustic Surface Audio+ technology. The screen itself subtly vibrates to become the speaker, so you get sound that comes directly from the on-screen action for a truly immersive and cinematic feel.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 XR8B

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome!! Easy set up and picture is perfect. Remote is very user friendly as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzzard,

      We're so glad to hear that. Thank you for your fantastic 5-star rating—it's wonderful to know your Sony BRAVIA TV was so easy to set up and that the picture looks perfect. We're also pleased you’re enjoying the user-friendly remote, which makes navigating your entertainment smooth and effortless.

      Thank you for choosing Sony—hope your day is amazing!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my upgrade. Tv is great for movies and watching sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TroutBum,

      Thanks for the awesome review! We're immensely pleased to hear that your upgrade was a success. It’s great to know you're experiencing the full power of the BRAVIA XR8B for movies and sports. Our XR Processor is specifically designed to recognize the picture on the screen and enhance elements like color, contrast, and clarity in real time. This means you get stunningly realistic picture quality for everything from the most cinematic films to fast-paced game-day action.

      We appreciate you choosing Sony and hope you continue to enjoy every viewing!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great upgrade

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sound and picture quality. A noticeable upgrade from my old samsung

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Justin!

      We are so pleased to hear that you are enjoying the great sound and picture quality of your new K-65XR80B television. It's rewarding to know that you are happy with the noticeable upgrade.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m impressed with the bright, vivid picture sound is better than most. Got $200 off from the price due to a sale making it reasonably priced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ThomasJ!

      We’re thrilled to hear you’re impressed with the bright, vivid picture of your new Bravia 8! It’s also great to know the sound quality is standing out to you and that you were able to take advantage of that $200 discount. We love a good deal on premium tech!

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    How I feel about this purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is amazing i have this tv for few months now and the experience and quality of the visuals are incredible. I I will buy another one of this in a near future Sony thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the glowing review, JeanH!

      It is wonderful to hear that you have been enjoying your k65xr8b over the last few months. We are thrilled that the visual quality has provided such an incredible experience for you! There is no higher compliment than hearing that you plan to buy another Sony in the near future.

      Thank you for being a part of the Sony family!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    Dark pic some times.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The screen is little too dark some times in some of the scenes of a movie.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BuckieM,

      That's fantastic to hear! Thanks for sharing your experience with the BRAVIA XR8B. We're thrilled to hear you're enjoying the TV's performance and the setup went smoothly.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. Set up was easy. Happy on the size of screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IngridNilsen,

      Thanks for sharing your positive experience with your new BRAVIA XR8B. It's great to know you're enjoying the picture quality and the setup went smoothly. And knowing that you're happy with the screen size is even better!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gtnash

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Such a great picture! Set upbwas super easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregN,

      We're so glad to hear that your Sony BRAVIA TV has impressed you with its stunning picture quality and effortless setup. Thank you for your fantastic 5-star rating—it truly means a lot. The vibrant visuals and intuitive design make it easy to enjoy brilliant entertainment right from the start.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, easy to setup. Was comparing this to two other top brands and this tv does have superior picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, JCobs!

      We’re pleased to hear that you are enjoying the incredible picture quality of your K-65XR8B. It is great to know that the setup process was easy and that the visual performance stands out as superior.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Nice upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv , easy set up. Has a user friendly interface. The remote is nice , sound in the tv is good and clear with out sound bar. Darks look great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EricaM,

      Thank you for choosing Sony!

      We're honored to hear that you find the K65XR8B TV easy to set up and appreciate its user-friendly interface. It's wonderful to know the remote feels comfortable and that the TV's sound quality and dark visuals enhance your viewing experience without needing a sound bar. Your detailed feedback inspires us to continue delivering quality products that bring enjoyment to our customers.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s a Sony OLED

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture hands down and the price point was perfect!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Piru484848,

      Thank you for choosing Sony!

      It's a true pleasure to hear that you’re enjoying the K65XR8B TV and its outstanding picture quality. We’re also glad the price point was just right for you. Thank you for sharing your positive experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Better than expected

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better than expected picture and over all features are some of the bests.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hill!
      We appreciate your feedback. It's a truly pleasure to learn that the picture quality and features are working so well for you.

      The BRAVIA XR8B brings elevated design, pristine OLED picture and cinematic sound.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Benard Ongeri

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You can watch this TV from any angle of the room and the images are very clear with original colors and theme. The sound is perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BenardO,


      We are pleased to hear that you are enjoying the wide viewing angles and cinematic sound of your 65-inch BRAVIA XR8B! It is great to know that the OLED panel is delivering consistent, original colors from every seat in the room, while the Acoustic Surface Audio+ technology turns the entire screen into a speaker for that "perfect" audio experience.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Very vivid

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a nice upgrade to the previous TV I had in my family room. The picture quality and brightness are amazing on the 4K programming. You will definitely need a decent sound bar to go with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TaroBaapKaun,

      It is great to hear that the Sony BRAVIA XR8B is a wonderful upgrade for your family room! We are glad that you are experiencing the amazing picture quality and brightness when enjoying 4K content. We also appreciate your helpful advice regarding the soundbar—it’s a great tip for others looking to complete their viewing setup!

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    BUY IT

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best OLED on the market imo. Bought the 75" too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NitinJ,

      Thanks for the wonderful feedback!

      It's fantastic to hear you feel the BRAVIA 8 is the best OLED on the market—what a compliment! And to hear that you purchased the 75" model as well is truly rewarding.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. On site help was wonderful and informative

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billt,

      Thank you so much for the 5-star review! We're thrilled to hear you're loving the Sony BRAVIA XR8B and that the on-site team was so helpful. We work hard to produce great products and your feedback is a testament to that. The BRAVIA XR8B is a fantastic choice, known for its exceptional picture quality thanks to the XR Processor and OLED technology which creates a real cinematic experience.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia OLED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new TV for the clarity and vivid colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaH,

      Thank you for your 5-star review! We're honored to hear that you love your new BRAVIA XR8B! It's fantastic that the clarity and vivid colors are making your viewing experience so enjoyable. We put a lot of effort into creating a picture that truly brings content to life, and your feedback lets us know we're on the right track.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Bravo to Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sound and picture. The Geek Squad did a great job installing it and moving my other TV's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nofrillstv,

      We are pleased to hear that you are enjoying the premium picture and sound of your new BRAVIA XR8B! We’re also glad the Geek Squad provided such a smooth installation and relocation experience for you.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Rated 5 out of 5 stars

    Outstanding picture and price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, typical Sony! And it was deeply discounted which makes it a great value as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, TomN!

      We’re so glad to hear you’re enjoying that Sony excellence in picture and sound quality! It’s wonderful that you were able to snag such a great value on your new Bravia 8.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global