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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 4,571 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Good alternative to OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is not as good as OLED but you can’t beat the price. Picture quality with blu-ray is very good, not as much with cable. Took several rounds of tweaking settings to get the best picture. Overall it is a good balance between performance and price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV, Awesome Picture Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Samsung TV (Magnolia) did not even last a year, had dead backlight. This TV has been on my radar when it first came out. Black Friday came and TV was mine. Great deal for a TV of this caliber. Blacks are deep, colors are vibrant and the TV can get really bright without degrading picture quality. Not much calibration needed, awesome picture out of the box, only thing I did was turn down the back light. The reviews don't lie.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Great TV with beautiful picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything about this is TV is good. Color, size, whole purchase process. Easy to use. Really enjoying watching the fall season of sports.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. The best thing about this TV is the picture quality!!!!! Black levels are very good.The price is great for this size and quality of TV. 4K upscaling is very good.Picture starts to wash out sitting off-center. Controls are a little slow to respond.Speakers are ok so use a soundbar. Overall great TV and worth the price based on the picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bmr65, We are glad that you appreciate the picture display of your television. Your feedback is highly appreciated. Thank you for choosing Sony.-Jay sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We Love our Sony. So glad we decided to go with this level of TV. The clarity of the picture is amazing. It is also very easy to control.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with this tv and it's picture quality at this price point. Super sharp and plenty bright for daytime viewing. Only issue is the remote. Tiny IR sensor. Unless it has a direct line to the tv you will need an IT blaster or a universal wifi remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shotintheleg1, Your feedback is highly appreciated, it will be a big help in improving the quality of our products. Thank you for sharing your review. ~Ralph sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV after reading extensive reviews online. I am not disappointed in the performance of this product. First instruction on assembly was excellent. I had it put together and up and running within an hour. The upscaling feature is excellent. Cable TV images show great quality and range of colors. We have an older model apple TV connected and the picture is fantastic. I am very pleased with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Excellent television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is android and the app work great from the home screen. Use features on the remote for live television as well as streaming apps such as Netflix. 4K and HDR media really shine on this TV. Games like Injustice 2 and Horizon on the PS4 looks beautiful. Screen is slim and looks great on the stand provided or mounted to wall. Solid purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv worth the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I haven't bought a new tv since college and I researched for about 3weeks before buying this beauty. I had my heart set on a 70 incher but after speaking to Ed the sale floor guy, he pretty much summed up what I was thinking, this tv is worth it. The tv is bright crisp and my football games look amazing. They had a promote running for black Friday for additional 200 off the htnt05 sound bar and I'm glad I got the pair together. Overall great picture quality and I like that it works with my android tablets and phones.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Hdr, Picture quality

    Rated 5 out of 5 stars

    Sony gets it right

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv period! Full aray is the way to go. Had bought the Samsung edge lit and couldn't stand the light bleed all across the bottom. Returned it to best buy with no problem. Waited for this Sony to go on sale and bought it. Its great with motion, color, and hdr looks awesome. Sony never disappoints. Little more expensive but worth it to me.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another beautiful Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is excellent, as expected. Went with the Sony over some other brands due to good past experiences with their TV's, and most importantly the upscaling engine Sony has. Doubtful everything you watch is going to be top of the line 4k content, and in real world use this TV shines. Saw an LG OLED in someone's home and came away unimpressed. It did not look the way it looks in the showroom. Tough call between this and the 930e, but price ultimately won out for what appeared to be some minor improvements.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Reason for 4 STARS

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV and everyone who comes over and has seen this picture is always in AWW and can not believe how amazing the colors are and how perfectly close to real color this tv gets. I will list a few Pros and Cons below. Before that I will say this, I will/would recommend this TV to anyone especially my family and friends. Pros: Amazing color Super clear Vivid picture Sports games look amazing PS4 and XBox hooked up and really show its 4K potential!!!! Cons: (only one thing) Sound The speakers are decent but for a tv worth 2k I would want much better quality sound. However, I planned on buying a sound bar anyways this just pushed me to get it even sooner. Overall I am very happy with this TV I dont blast the audio so the sounds does not bother me. Dont get me wrong it is loud but if you are having a get together with a good bit of noise then the TV will not do justice. This is the only reason for the 4 star rating if sound quality was better I would definitly have put 5 stars.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great picture, smooth setup

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    looks great although of course I expected it to! Nice picture, easy to setup. Like how quickly it was to sync up additional remotes, sound systems, WIFI, bluetooth, etc. Busy remote but you get what you want immediately with just a button press. Voice control works great, and fast. Netflix or "casting" is speedy. Son plays Xbox One and no complaints!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The reviews don’t do it justice. The picture is amazing and the ease of operating the tv is a bonus. I am so glad I chose this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After reading reviews and doing some research it looked like this was the best bang for the price. I have been a Samsung guy in the past for TVs but across the board the reviews from consumers and experts weren’t great for Samsung at this price point. I went with this Sony and think it was a great purchase. Picture is excellent. Only complaint so far is I can’t find a web browser on it. This could be my fault, I haven’t looked super hard at this point. Plenty of apps and other extras. Overall very happy.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Clear picture. Easy to use.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv exceeds our expectations. We love the crisp and clear picture we get. The tv is easy to navigate and use. Easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn't realize how outdated my old tv was until I watched this one and started noticing blemishes on everyone's faces. The picture quality is amazing and truly gives a more realistic picture. I have it connected to my onkyo receiver and really enjoy my movie nights. I recently got a playstation 4 pro and did have issues getting it to work, but I'm not sure if it was the tv or the playstation. I exchanged it for a regular playstation and haven't had any issues since. I have never regretted getting this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Awesome 4K television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! I bought it to upgrade from my old LCD HDTV and step up to the world of 4K HDR Ultra HD. Very happy I did so!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is back!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is back! My 65 inch XBR 900 4K is rock solid. Picture, sound, features and style. Best Smart TV outside of any OLED sets

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very impressed

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hi After searching and reading many reviews, I settled on this tv. I previously had a Sony 61 in projection tv for almost 15 mostly trouble free years. So naturally, I was interested in how they rated today I found the ratings were near the top and end result narrowed my choices down to the XBR75930E and this one. Even though I wanted a 70 (which they don't offer in this model) The reviews between the 900 and 930 were close. I went to the store ad compared the two and other than size and price I could not see any noticeable difference's I am very happy with my decision. Colors are bright and the picture very sharp right out of the box No tweaking was needed. I haven't notice any of the off angle degradation mentioned in the reviews in my setup. It hooked to my wi fi with no problems. My only negative is the speakers which sound tinny. I would recommend a sound bar to make it enjoyable

    I would recommend this to a friend
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