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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 4,571 reviews
  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Awesome!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture clarity, HDR makes everything pop. Good price for a high end 4K TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing and worth every penny. I had a Sony XBR 52 inch that I purchased several years back, before this one - Still works and still looks fantastic after all these years - but I just recently moved into a new house and needed a new, larger TV. I also wanted to get a Smart Tv so I could finally attempt to get rid of cable. The TV uses Google Play, in which you can download any additional apps to the ones that are already on the TV, and because of these features I was able to finally get rid of Cable. It has the easiest, most user friendly operating system and the picture is just amazing. I will never buy a different brand TV, Sony has given me no reason to ever to ever do so. They have earned my business for life. I am in Love! The only other TV I would even consider over this one, is either a larger version of this TV or one of their OLED TV’s.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful clear picture almost looks 3-D.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Premium picture quality, multi function with streaming Netflix, and YouTube TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our first foray into 4K TVs and the experience is extraordinary ! We bought the Avatar blu-ray a few years ago but were never happy with the way it looked on TV. It was the first thing we watch on the Sony 65" and it was like being back on the theater again. Aside from the stunning colors, the 3D aspect of the movie jumps right out at you. And this isn't a 3D TV or disk. My wife and I have been cycling through our favorite movies for the last 3 months and have never been disappointed and often astounded at the difference this TV makes. Even our home-made video tapes an DVDs look better. Regular TV shows also get the same quality upgrades, especially sports. I've attached a picture I took of the TV during the Super Bowl to give you some idea. Anyway, if you have been waiting for years for the right TV to come along, this is it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wow..perfect HDR tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had oled b7a 55" tv that had the shut off issue..yikes . Replaced with Sony 65" as they had no issues that were design issues. This tv does not support Dolby vision as Sony will not take the time to do firmware upgrades for older tv's so if you want Dolby vision skip Sony and and LG tv's and go with TCL 6 series. As for picture the 900e 65" is perfect. And the smart tv menu speed is fast and easy to use..way better than the LG menus and just as fast..you get some free 4k movies also ..the digital versions. Works well with 870 LG 4k blue ray player. This tv even without the Dolby vision is way better than the oleds for less money.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy setup

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value. Great picture for both sports and movies

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a picture!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded the house and all that was left was the super-sized TV! This thing rocks! From the sharp crisp appearance to the features and benefits, this TV does everything except make coffee!! Easy to learn smart features, easy to hook up all the additional accoutrements(DVD, PC, Receivers, etc). Excellent sound and have I mentioned how great the picture is? And it's a BIG picture! Looking forward to college football soon! Another plus for Best Buy....Their price match guarantee!! The Mrs found the exact model for $300.00 less in 3 weeks from Best Buy, no less, and they promptly refunded the difference! A++++ product and service from Best Buy(not a paid endorsement, just really like the TV)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The tv is one of the best investments I've made

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is crisp, clear, great contrast, great customizable settings, and all. There was a weird hitch in that a dark line (that can only be described as a fold) appears around 3/4 of the screen, and everything past that point was a darker shade. Sony didn't acknowledge this as an issue apparently but it was easily fixed by tapping the screen all along the line. Hopefully that helps someone else in the future considering how frustrating this was for me the first month. Other than that, great quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv great service very happy with the Sony smart tv I purchased I would recommend this tv to others.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been a big fan of Sony televisions for many, many years and with the purchase of my latest Sony 65 inch, my sentiments remain the same. I simply love this picture. I place this one in my living room. I can’t stop watching it. It’s bright and colorful all while having a deep black picture. My daughter, who can be so nonchalant about things, even says to me,Dad, the picture on this is beautiful. Get this television if your looking for a beautiful,sharp picture television. I always do thorough research before I buy items so I always know what to buy. My Sony televisions have always come through.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to replace 60 inch flat screen that the movers broke. Set up was easy, picture is beautiful, sound is awful. Had to add surround sound system which I also purchased at Best Buy. I wanted to mention that both of the sales people that helped me(Darrien and Ryan) were professional, helpful and knowledgeable about their products. They both went out of their way to accommodate us, and made sure that all our needs were met. Thanks to both and I will shop Best Buy first when looking for appliances or home entertainment products in the future.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The perfect choice for me

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the very first series of the Sony Bravia. This year I bought two new ones. Not because my old one went out but because the old one is still going strong and I added two room in my home. Great product. Then and Now.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LOVE THIS TV!!!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently invested into my home by finishing the basement. After finishing the basement I had to spoil myself and add a very nice set up for my family. This TV delivers a very sharp picture and I can't wait to watch football on this TV. I also felt that for the price, it was great deal. The average consumer won't spend thousands and thousands of dollars on TVs especially when the technology changes so dramatically. With that said, I still feel like for the average consumer this is a great TV for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kyle,
      We are glad that its performance meets your standard.Your feedback is highly appreciated.Thank you for choosing Sony.-Jay sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    very good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s better than my old tv when it comes to picture quality. Its big.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth every penny. Picture extremely clear,colors extremely vivid,the tv is beautiful.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Fantastic TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought a 65" Samsung tv first, $300 cheaper than the Sony. I already own a 46" Sony LCD TV I purchased in 2009 new. The Samsung's picture was not better than my 2009 Sony, plus the motion rate wasn't as good either, which is important to me. How a TV that is 8 years newer is not at least a little better is beyond me. I decided to try the Sony "65 and Sony, even being $300 more was more than worth the money. My 2009 Sony was on almost 24hrs a day, because I sleep with it on and my dog likes it on when I'm at work, and it was going strong. I am a firm believer in paying more for better products and in this case I believe that's what I did. I will never buy any TV that's not a Sony. Can't stress how much it is worth the $300 more than the Samsung TV.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Absolutely amazing 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After comparing quite a few 4k TV's before Black Friday, I used up going with the 65" Sony Bravia 900e. This TV has amazing color and lots of cool features. I hope more 4k content will come available in the near future to utilize this TV's full potential. Just using cable for 1080i is pretty lame and doesn't do this TV justice. This TV is definitely worth the money.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Fantastic TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We reviewed 65 inch TVs online and in stores before we purchased this one. Our previous Sony TVs were great and we had no problems with them.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tremendous picture and user friendly apps with TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After three weeks with this television, I couldn't be happier. Outstanding color contrast, detail, and wonderful blacks. Live picture and 4K interface with player thru surround system are second to none. Plenty of app choices and they are user friendly too. Customization is a breeze for those who like to tweak.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    We Love it! It's everything we wanted!~_~!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We Love it! It's defenetly a family T.V. We have spent more time together watching family programming.

    I would recommend this to a friend
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