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Customer Ratings & Reviews

Your price for this item is $359.99
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The comparable value price is $1,799.99

Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 37 Showing 721-740 of 4,571 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    great tv!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Dynamic range of colors, contrast, brightness, simply can't be beat. Plenty of inputs on back for every device. WiFi connectivity worked flawlessly. Could have better speakers though.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony 65" 4k Ultra LED 2160p w/ high dynamic range

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is probably the best purchase i have made in 10 years. Just love the colors , and the blacks are black crisp clean colors. fast motion is wonderful. Buy one you will be happy. I am.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really wanted an OLED TV of this size range but that was well outside of the budget, that being said this tv has an amazing picture and the full array panel truly does make a difference.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Google search feature built into the remote. Great picture quality. Looked at lots of other TV's but this one seemed to have a better picture quality then lesser expensive models.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Nice picture and sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a nice 65 inch led 4k tv with near organic led without the price and this fit the bill. Very Happy with my purchase using best buy cc with 24 month 0 percent interest.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for my needs.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV picture in 4K was great straight out of box. It was the same as showroom quality. It's a great addition for my man cave, even though my granddaughter now Caicos it her teen cave.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality. Best TV I've ever purchased

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very pleased with this TV - it's well worth the money. The picture is outstanding, so clear it feels like you are at the movies. The sound bar just really adds to the whole package.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing TV - Buy now and save.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is the best value in terms of picture, performance and value on the market. If you can get it on sale for $1499, it is an incredible deal. Coming from on a Panasonic plasma, this TV is the closest non-OLED I can find that has acceptable blacks (not perfect OLED or plasma quality. but acceptable), and a great color range. The Sony 930 is brighter and may offer some better features, but the 900 hits the sweet spot for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super Sony 65 “

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I ever bought , , I am typically a Lg tv guy , Sony u outdid yourself , Go get urselves a Sony 900E model and get some Led lights for the back of the tv great conversation piece

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My comments are directed at Sony. I can't say enough good things about my XBR65X900E. Anyone thinking about buying a 4K UHD cannot go wrong with this one. It's perfect! Thank you Sony!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Television for gaming and family viewing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and great detail. Football games are amazing; it is like sitting in the stadium, without the weather and seating issues. We have enjoyed watching our favorite shows!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony TV! It has everything you want or need with great picture quality! The price made the purchase even better as you won't get a better deal with such a Hugh quality TV!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Pretty Nice Ultra 4k

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality, when watching a 4K compatible movie. Cable companies have to catch up with the times because there are not a lot of programs playing on cable in ultra 4k. Be sure you pick up a 4K Apple TV and a 4k Blu-ray player to really enjoy your 4K TV. The TV has great built in features like google and the remote can control my Apple Tv too. I have only had it for about a month so I am still forming my opinion but so far quality is amazing, super thin and lightweight. I did have to get a HDMI splitter to have more gaming systems connected but overall a solid TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The picture is crystal clear and the colors are bright and sharp. I read a lot of reviews before purchasing this TV and I am not disappointed at all. Strongly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for Gaming Watching movies

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great Tv for playing video games. Picture looks amazing and the response time is great. Watching movies on this is also amazing. The picture quality come close to a OLED tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This I my first 4K ultra tv. So glad I spent the extra money and went 4K. The picture quality is amazing and when paired with 4K blue ray w/ sound bar. Truly amazing viewing experience

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony knows what they are doing...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has got image processing figured out, so if you want a good TV, buy Sony. 4K is a noticeable improvement in the picture quality in general, but Sony is very good at their build and processing quality. Out of the box the calibration is very good if set on certain modes. Blacks are amazing and white highlights will make you squint if you are in a dark room. The contrast is excellent for a TV in this class. Great buy!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV with many features for the price point

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV approximately 1 month ago and so far so good. I'm still learning to use some of the features, and am continuing to adjust settings to fit my preferences. I haven't watched much 4k content yet, but the little that I have looks great. The 1080 content, particularly football games, also looks great. I researched this TV thoroughly using review websites like CNET and rtings.com. I found the latter to be particularly useful. I would recommend checking out the rtings site prior to purchasing this or any TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture in the price range

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent months going over reviews and comparing floor models at my local Best Buy. I have always purchased Samsung tvs but the picture/colors on this tv cant be beat for under $2000.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Impressed with 4K

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first 4K TV. I have been impressed with its clarity. Nice addition to family room. Upgrade for me which has boosted entertainment with life-like action. Family has been impressed.

    I would recommend this to a friend