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Customer Ratings & Reviews

Your price for this item is $1,189.99
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Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 37 Showing 721-740 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is sooo awesome. Picture quality is good and sound is superb

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanineD,
      It's wonderful to hear that you are enjoying the exceptional picture and sound quality of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with great colors. Great for movies and videos

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NaughtyHindu,
      Fabulous! It's wonderful to hear that you are having a great time watching your favorite movies and videos. We are committed in providing our customers with the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Great sound. Typical Sony TV quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraldR,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're really glad that you are having a great time with the amazing picture and sound quality of your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superior sound and picture easily navigated instructions

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackieW,
      Thank you so much for taking the time out to share your experience! It's great to hear that you are enjoying the exceptional picture, sound, and easy navigation with your X90L TV. We always strive to deliver the best quality with our products and aim to provide the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, awesome with the PS5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great mid range TV. Pairs excellent with the PS5. Nice picture and responsive operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, Thank you for the positive review! We're glad you like the excellent picture quality and snappy google TV UI of your Sony X90L. And good to know it pairs perfectly with your PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks again for purchasing Sony! - Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up and amazing picture, works perfect with my Sonos Arc

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Liljoe, We are thrilled to hear that you now a perfect TV with an amazing picture quality. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always go a size bigger!! Picture is awesome! No need for sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisJ, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality for the price very nice slim tv perfect for entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arif,
      Fabulous! Nice to hear that you are enjoying the incredible picture quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smart tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it great quality image good sound and it has alot of features and affordable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RosalbaM,
      Thank you for an amazing review! We're thrilled to hear you love the outstanding picture, sound, features, and reasonable price of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must have for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Need two people to pick up. Definitely awesome picture with the PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottP,
      Thank you so much for such a great review! We're happy to hear your satisfaction with outstanding picture quality of your new Sony TV. The X90L definitely works great with PS5 console. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Na

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality, sound, picture is great. Would recommend to purchase another

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CathyZ,
      Thank you for an amazing review and recommendation! We're really glad you are enjoying the incredible picture and sound quality of your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great!! It is also great for watching sports. Very happy with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackieS, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV and very happy with it. We always strive to deliver the best picture and sound quality with our TVs. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Highley recommend this TV to anyone looking fir a high qaulity image and video processing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Carlos,
      Awesome! We genuinely appreciate your satisfaction with the high quality picture and Cognitive processor XR of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ive ever owned bottom line!!!!!!!!!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris3per78,
      Awesome! We're thrilled to hear your satisfaction with your BRAVIA X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful upgrade.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great upgrade from our 2016 LG. Beautiful picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianD,
      Excellent choice! We're thrilled to hear your satisfaction with the incredible picture quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Pleased with Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the tv and the personnel were very accommodating.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality TV with very good movie apps and very good image quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClementeM,
      Nothing makes us happier than hearing about happy customers! Thanks for the awesome feedback. It's nice to know that you are having great time with the outstanding picture quality and smart features of your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    great tv!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV, great price during superbowl time! Would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello happyshopper,
      That's nice! We're glad that you were able to enjoy the previous super bowl game, thanks to the awesome picture quality of your new Sony TV. Thank you for choosing Sony and for your recommendation! - Marco Sony_US

  • Rated 5 out of 5 stars

    77 inch Bavaria

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv for the price. Easy set up with easy connections. Wall mounted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamN, thanks for your 5-star review! We're really happy to hear that you've found great value for the price of the Sony - XR75X90L. It's wonderful to know the setup process was easy and that you're enjoying the pictures full of amazing contrast and real-life depth. Thank you for your support and for choosing Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Top notch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful view and clarity. Feels like a movie theater experience but better!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamieH,
      Many thanks for the 5-star rating! We're delighted to hear your enjoyable viewing experience with your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US