Customer Ratings & Reviews
See more imagesSony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
- Model:
- XR77A95L
- SKU:
- 6553380
Highly rated by customers for:
Customer reviews
Top Mentions
- Rated 4 out of 5 stars
Delivers value
MMC1 Posted
The TV delivers excellent picture and sound quality. You may adjust the picture to your liking. Sound is great. The brightness is good even for my very bright room (some configuration required). The price is a bit stiff, but I think it delivers value for the features and performance offered. Overall, this is a strong performing product, audio-visually, at a reasonable price.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi, MMC1,
Thanks for the review! It makes us really happy to hear that your Sony BRAVIA TV is delivering as expected! We appreciate the comments as Sony strives to deliver the best quality products, and we hope you can keep enjoying the amazing sound and video quality from your TV!
Thanks for choosing Sony, have a nice day!
-DiegoV
- Rated 5 out of 5 stars
Better than Samsung and LG
Nayh1990 Posted
The Sony a95l TV is truly a marvel in the world of home entertainment. This TV has all the bells and whistles you could ever dream of, making it a top choice for those seeking the ultimate viewing experience. Its brightness is simply unparalleled, making every scene come to life with vibrant colors and stunning clarity. If you're looking for a TV that sets a new standard in picture quality and features, the Sony a95l is the one to beat.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Nayh1990, Great purchase! We're also glad that you are enjoying the picture quality of your new TV. Our flagship OLED TV powered by Cognitive Processor XR brings out our widest color and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. The QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes. And with Acoustic Surface Audio+, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen. Thank you for choosing Sony. Erin
- Rated 5 out of 5 stars
Absolutely breathtaking Picture quality
AmruthG Posted
After spending time with the Sony A95L, I genuinely understand why many reviewers call it one of the best TVs ever made. This isn’t just an upgrade from a regular 4K TV — it feels like stepping into a professional movie theater.
I would recommend this to a friendBrand response from SonyListens
Posted
Thank you for the fantastic review, AmruthG!
We are absolutely thrilled to hear that your XR-77A95L is living up to its reputation! "Stepping into a professional movie theater" is exactly the experience we aim to deliver with our QD-OLED technology and Cognitive Processor XR. It’s incredibly rewarding to know that the picture quality has made such a profound impact on your home entertainment.
We truly appreciate you sharing your excitement with the community. Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Rated 5 out of 5 stars
Amazing Picture.
TechConsumer Posted
Absolutely incredible picture based on resolution, true colors, amazing contrast and HDR brightness. Very good audio from tv speakers, but I listen to audio with a 7.1 speaker setup via a Denon AVR. Cost is its only downside.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi TechConsumer, we appreciate your awesome review. We're glad you are enjoying your new TV! Thanks for choosing Sony! Happy Holidays! ~Carl
- Rated 5 out of 5 stars
Best TV I've Ever Owned
JimmyO Posted
Best TV ever! It lives up to all the YouTube reviews and looks as good at home out of the box (w/out professional calibration) as it did on display at Best Buy. It excels at movies, news feeds and TV shows (I'm not a gamer so I can't evaluate that). I prefer the bright (for OLED) Vivid picture setting for everything. Everyday, I can't wait to get home a be a couch potato.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi JimmyO, Awesome! We're truly happy that you like the outstanding picture and you are having an enjoyable watching experience with this QD-OLED TV. You chose the best TV brand! We are also thrilled to know you feel this is the best TV that you've owned. Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest color and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen. Thank you for purchasing the 77" A95L and for choosing Sony! -Jess
- Rated 5 out of 5 stars
Best OLED on the Market
Sirgma Posted
This is the best OLED I have bought so far. The TV speakers sound better than my Soney 500 Sound bar. I have a 65" Soney OLED in the bedroom, and as much as I like it, I find myself wanting to go to the famiily room to watch this TV. It is a smart TV, so I don't need to use my Cable stream box. And I can load many apps on it too. I recomend this TV.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Sirgma!
Thanks for sharing your review!
We are thrilled to hear that the XR-77A95L has become your favorite OLED and that you're loving the built-in sound quality compared to your previous setup. It’s awesome to know the smart features are making your viewing experience so much easier.
We really appreciate you choosing Sony!
Warm regards,
Estefany
- Rated 3 out of 5 stars
Juice is not worth the Squeeze
malexandria Posted
Very overrated, over hyped and ridiculously expensive TV. While the PQ on the Sony A95L is great, it is not that much better than it's nearest competition (Samsung S90/95C and the LG G3). In almost all instances the PQ is about the same and doesn't justify the huge price gap. I had so many issues with the TV that I was left very disappointed. I never went more than 3 days with being forced to reboot/restart the TV for one reason or another. A few days after I purchased the TV, it didn't turn on at all and I had to physically unplug the TV for it to start. A few days later it kept doing a hard crash about 4 or 5 times that day. I wouldn't buy this until the price gets more "reasonable." After that it seemed to correct itself. But then 4 days later the Audio Sync just kept "breaking" and it was more than lip syncing being off, I constantly lost audio and had to reboot the TV just to get the Audio back and I used a Sony Soundbar Set up thinking it would work flawlessly with this TV and it absolutely didn't. I could never enjoy the TV because the ridiculous price to performance, just didn't justify it. There would be times I'm watching it and occasionally I'll see an image that made me go WOW, I'm glad I bought this, but then the issues would occur. I also think all the hype around the built in Audio is WAY overblown. It isn't much "better" than any other TV and I thought it was pretty weak until you turned it up pretty loud (like most TVs).
No, I would not recommend this to a friendBrand response from SonyListens
Posted
Hi Malexandria,
Thank you for telling us about your experience with your Sony A95L OLED 4K TV. We regret to learn that the TV is not working properly and you encountered some sound issues with your TV and audio system. This is not the experience that we want you to have. Many issues can be fixed without a repair. If you haven't yet, we do have troubleshooting steps that may help resolve some issues, especially if your TV has no picture, no power, or the LED light blinks or flashes red. You may refer to the helpful link below.
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/kd-65x80k/articles/00153674
A separate article is available if there is no sound when using a TV or audio system with the ARC/eARC feature on this link here: https://www.sony.com/electronics/support/articles/00020051
To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have.
For us to better assist you, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the A95L.
We value you being a Sony customer. Thank you for letting us help assist you.
Sincerely,
Jess
- Rated 3 out of 5 stars
Good performance, but better 2025 contenders
Ayobami Posted
I’m conflicted. This is the best tv that I’ve ever owned. It has fantastic color reproduction and color depth, is bright although daytime brightness is a bit lacking. Gaming is nice but again I feel like the gaming mode brightness is either auto dimming or throttling. For movies and tv, though, which is my primary use case it looks phenomenal. I generally use Dolby bright for most content that I can match on. The major con for me, however, is that the TV died after 7 months of use, and the parts are unavailable to fix it until after the holiday. I owned an A95K for 4 years without issue and upgraded to this set, so I am disappointed that it couldn’t make it that far. Additionally, I think that the LG G5 probably offers more complete value with better price and with calibration can achieve similar numbers. Overall I’d give 5 stars in 2023 (when it came out, the competition wasn’t as good) but in 2025 I would def go for the G5 especially for the price.
No, I would not recommend this to a friendBrand response from SonyListens
Posted
Hi Ayobami,
We are truly sorry to hear that your BRAVIA A95L has required service so soon and that the wait for parts is impacting your holiday viewing. While we take great pride in the QD-OLED’s color depth and cinematic performance, we understand that reliability and support are just as critical as picture quality. We appreciate your feedback regarding the gaming brightness and current market comparisons, and we will share your experience with our quality and service teams to help us improve. Thanks for choosing Sony.
Best regards, Eliab
- Rated 5 out of 5 stars
Great Bright TV
ScottB Posted
This TV is probably overkill for me because I think it looks great, but any OLED probably would have looked great to me. It does take some fiddling with the brightness settings to make sure its not too bright at night. This isn't really a "set and forget" TV (unless your environment never changes). I've only had a few minor issues with the Google TV software - overall it's very responsive. The sound is also very good, loud enough at like 15/100 if your place isn't that big or noisy. I'm mostly impressed by the Bluetooth integration - it usually connects to my different headsets (Sony and Bose) automatically and if it doesn't it only takes a few button presses to connect. The only QC issue is the TV screen appears a bit warped when viewing the reflection of objects at an extreme angle. This is not noticeable on the TV image, just if you are walking by the TV when it's off or dark. I'm not sure if this is normal but I've accepted it at this point. I think you'll be happy with this TV if you have the money to spend and you don't mind fiddling with the picture and sound options to avoid eye strain from the extreme brightness it's capable of.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi ScottB,
That's awesome! Thank you for sharing this wonderful review. We're delighted to hear your appreciation on the overall quality and performance of our Sony XR77A95L. Our flagship OLED TV powered by Cognitive Processor XR brings out our widest color and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. The QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes. And with Acoustic Surface Audio+, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen. Thank you for choosing Sony and for giving it a 5-star rating! - Marco
- Rated 5 out of 5 stars
Sony review
Happycustomer Posted
The color and picture is second to none. I have a Sony Ultra Short Throw projector on a 110" screen and the picture quality is comparable. $4,000 vs $25,000. I would recommend this product.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Happycustomer,
It’s a true pleasure to hear that the BRAVIA A95L is rivaling the performance of your high-end projector setup. Knowing that you find the color and picture quality to be second to none—especially at such a competitive value—is a fantastic testament to the engineering behind this QD-OLED. Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
- Rated 5 out of 5 stars
Outstanding Picture!
Caroline Posted
The TV picture quality is great in low and bright light. Also the wide viewing angle is superb. I highly recommend this TV.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Caroline,
It is great to hear that your BRAVIA A95L is delivering such a superb viewing experience in every lighting condition! By utilizing our advanced QD-OLED technology, this model is specifically engineered to maintain deep, true blacks in low light while producing vibrant, punchy colors that stand up even in brighter rooms. We are also thrilled that you’re enjoying the wide viewing angles, which ensure that everyone in the room gets the same breathtaking picture quality regardless of where they are sitting.
Thank you for your high recommendation and for trusting Sony.
Regards,
Dominick
- Rated 4 out of 5 stars
Fallen behind the competitors
TCLfan Posted
I was so excited about buying this TV. I have wanted it for the last year and finally pulled the trigger and purchased it. I expected so much out of it because I’m a Sony guy, and it has one king of TVs for the last two years. Honestly, the G4 I bought for my bedroom is a much more dynamic television. I’m most likely not going to keep this and will probably switch to a G5 when it comes out. I would like to stay with Sony, but because they’re taking forever to announce anything for 2025, I just I’m tired of waiting. Hopefully they out soon so I can stay with Sony and go with a newer model. The picture quality is great, but it just doesn’t match. What else is out there anymore. It’s way too expensive for what you’re getting in my opinion and I love Sony products. I’m really disappointed because I really wanted to love this dream TV.
No, I would not recommend this to a friendBrand response from SonyListens
Posted
Hi TCLfan, We’re so sorry to hear it hasn’t lived up to your expectations, especially as a loyal Sony fan. We totally get how exciting it was to finally get your dream TV, and it’s disappointing when it doesn’t quite hit the mark. It sounds like the picture quality is still a highlight for you. We hear you on wanting to stick with Sony and waiting for 2025 announcements, it’s tough when the timing doesn’t align. While we don’t have details on the2025 lineup just yet, your feedback about the value and performance is super valuable, and we’ll pass it along to our team. What’s most important to you in a TV? Maybe we can find something that reignites that Sony love for you. Thank you for sharing your feedback. -Jess
- Rated 5 out of 5 stars
Phenomenal TV!
Miscomprehended Posted
I love this TV! The picture is sharp and the deep blacks look spectacular especially when playing Blu-rays. The size fit perfectly in my movie room and I've been enjoying it with my family ever since. It's a significant financial investment but definitely worth it if you can manage it and love awesomeness. All in all this TV is a blessing from God in a multitude of ways and I'm extremely blessed to be graced with one.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Miscomprehended, thanks so much for your truly wonderful 5-star review!
We are absolutely delighted to hear how much you love the A95L and that the sharp picture and spectacular deep blacks are enhancing your Blu-ray viewing, making it a perfect fit for your movie room. It's fantastic to know you and your family are enjoying countless hours of entertainment.
Thanks for choosing Sony!
Sincerely,
Jenn.
- Rated 5 out of 5 stars
The Legend
TimB1 Posted
A great TV. The upscaling is as advertised and it’s bright enough for SDR and HDR. Get it when on sale otherwise I think MSRP is not worth it.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi TimB1,
We are immensely pleased to hear that you are enjoying the industry-leading upscaling and impressive brightness levels of your A95L! Our Cognitive Processor XR is designed specifically to bring SDR and HDR content to life with unparalleled clarity and punch. We appreciate your perspective on the value; by utilizing our flagship QD-OLED panel technology, we aim to provide a truly elite viewing experience that stands at the pinnacle of home cinema. We are glad that the performance has met your high standards for picture quality.
Thank you for making Sony part of your home entertainment.
Best regards,
Dominick
- Rated 5 out of 5 stars
Beautiful TV Picture Quality
PrestonD Posted
Picture is bright and dark in all the right places. Viewing angle and in a light-filled room have no effect on picture quality. Automatic slight dimming when no viewer present after some period of time.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi PrestonD,
We are delighted to hear that the Sony BRAVIA A95L’s picture quality exceeds your expectations with bright highlights and deep darks. It’s great to know the viewing angle and bright room conditions don’t affect your viewing experience, and that the automatic dimming feature adds convenience. Thank you for sharing your positive feedback and for choosing Sony!
Regards,
Dominick
- Rated 5 out of 5 stars
Best QD-OLED TV ever made
Williamr Posted
The best looking QD-OLED panel made. This TV has won the coveted TV Shootout two years in a row. VERY rare to do with the same panel. This was made so ahead of the other competition it was able to win again, even after every manufacturer had a year to update their technology. The latest firmware released in November 2024 fixes multiple issues, added new features like Voice Zoom 3, and fixes an issue with DV making it nearly perfect. TV is nearly flawless, great reflection handling works in bright rooms, solid sound for TV speakers, numerous features. This is the top of the line TV made in 2024.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Williamr, Thank you for sharing your amazing experience so far with your 77" A95L QD -OLED 4K TV. You definitely made the right choice! We're extremely pleased to hear that you are enjoying the outstanding 4K HDR picture, sound quality, and very good reflection handling of this TV even in a well-lit room. Good to know you appreciate the most recent firmware update, which addresses several issues and introduces exciting new features, bringing us closer to perfection. Thanks for choosing Sony! -Jess
- Rated 5 out of 5 stars
Best OLED TV you can buy.
Chris Posted
I have owned this tv for almost 3 months now. I have owned OLED tv's since 2015, and the A95L is by far the best OLED I have owned. It is a QD-OLED tv which is vastly superior to the older WOLED TVs. QD-OLED has greater color volume and gamut. What that means is colors wont get washed out the brighter the image gets like WOLED. The picture quality is impressive and Sony processing is seco nd to none.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Chris, Amazing! Your experience with the Sony A95L really underscores how far OLED technology has come! As a seasoned OLED owner, your perspective on the QD-OLED's superior color performance and brightness is remarkable. It's great to hear that the A95L maintains vibrant colors even at high brightness levels, and Sony's processing truly seems to elevate the viewing experience. Thank you so much for the 5-star rating and for choosing Sony! -Jess
- Rated 5 out of 5 stars
The rolls Royce of tvs
Nystateofmind Posted
The greatest tv money can buy period! Worth every penny. Better than any tv I’ve had from sony
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Nystateofmind,
We are thrilled that your BRAVIA XR A95L is the best TV you've ever owned and that the upgrade has been so rewarding! It is great to hear that the picture quality and overall performance are hitting the mark for you.
Thanks for choosing Sony.
Best regards,
Eliab
- Rated 5 out of 5 stars
Best TV
RayH Posted
The best TV I’ve ever owned. Along with a dedicated 4k Blu-ray player, this tv has incredible color and hdr. Sound is decent but would recommend a dedicated speaker setup
I would recommend this to a friendBrand response from SonyListens
Posted
Hi RayH,
Thank you so much for taking the time to share your feedback on the XR-77A95L. It is most rewarding to hear that this is the best TV you've ever owned!
We're thrilled that you are experiencing incredible color and HDR, especially when paired with a 4K Blu-ray player. We also appreciate your honest input about the sound and we agree that a dedicated sound system enhances the overall experience.
Thank you for putting your trust in Sony!
Kind regards,
Estefany
- Rated 5 out of 5 stars
Home Cinema viewing at its best
ClarenceK Posted
Bright and crisp and super clean. Makes watching blu rays and 4ks even better than going to the cinema great tv all the way around.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi ClarenceK, Thank you for your valuable feedback! We are delighted to learn about your positive experiences with our product. It's wonderful to hear that our exceptional OLED television brings the cinematic experience directly into your home, providing you with an unparalleled viewing experience. Thank you for choosing Sony! -Jess