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Best Buy customers often prefer the following products when searching for innovative toys.

The world of toys is a vast one, and it's growing all the time. There are new brands and new products coming out all the time, and it can be hard to keep up with them. But if you're looking for something new and innovative, we've got you covered. Browse the top-ranked list of innovative toys below along with associated reviews and opinions.

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  1. LEGO - Ideas Vincent van Gogh  The Starry Night 21333 Toy Building Kit (2,316 Pieces) - Front_Zoom
    Top comment

    "I love that there aren’t any stickers in the set, and the way the set comes together is really innovative. I plan to hang mine on the wall, but it is currently standing on a table and is stable that way as well. ...Great if you like Van Gogh, Not a toy"

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    Product Description

    Build creativity. Build concentration. Build your own 3D LEGO brick version of one of Vincent van Gogh’s most celebrated artworks, The Starry Night, which can be seen at The Museum of Modern Art (MoMA) in New York City. Discover innovative building techniques to capture Van Gogh’s swirling brushstrokes, and hang your completed masterpiece by the hook on a wall or display it freestanding. This wonderfully detailed LEGO Ideas model (21333) comes with an adjustable display arm on which the Vincentvan Gogh minifigure can stand with his paintbrush, palette and easel. Find your artistic groove A super treat for yourself or a home decor gift idea for other art lovers, this collectible model includes instructions to guide every step of your immersive, creative experience. Unlimited possibilities Welcome to LEGO Sets for Adults – a zone of zen where you can unwind with hands-on, mind-on DIY projects. Whatever your passion, there is a fascinating building set waiting for you.
    See all Building Sets & Blocks
    Top comment

    "I love that there aren’t any stickers in the set, and the way the set comes together is really innovative. I plan to hang mine on the wall, but it is currently standing on a table and is stable that way as well. ...Great if you like Van Gogh, Not a toy"

    See all customer reviews

    Product Description

    Build creativity. Build concentration. Build your own 3D LEGO brick version of one of Vincent van Gogh’s most celebrated artworks, The Starry Night, which can be seen at The Museum of Modern Art (MoMA) in New York City. Discover innovative building techniques to capture Van Gogh’s swirling brushstrokes, and hang your completed masterpiece by the hook on a wall or display it freestanding. This wonderfully detailed LEGO Ideas model (21333) comes with an adjustable display arm on which the Vincentvan Gogh minifigure can stand with his paintbrush, palette and easel. Find your artistic groove A super treat for yourself or a home decor gift idea for other art lovers, this collectible model includes instructions to guide every step of your immersive, creative experience. Unlimited possibilities Welcome to LEGO Sets for Adults – a zone of zen where you can unwind with hands-on, mind-on DIY projects. Whatever your passion, there is a fascinating building set waiting for you.
    See all Building Sets & Blocks
    See all Building Sets & Blocks
  2. Nintendo - amiibo Figure (Super Mario Series Mario) - Front_Zoom
    Top comment

    "Modern Mario...This Amiibo got Mario's modern look down. How charming....Great toy...My daughter just wanted it as a toy and she loves it"

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    Product Description

    Fans of the Super Mario Bros. franchise love the action-packed adventures the games deliver. You love taking out Goombas as Mario, swallowing enemies as Yoshi, jumping high in the air as Luigi and more. Yet, when a different game is turned on, you pine for your favorite Nintendo characters, and wish you could play as them in your new adventures. Prepare for a thrilling new gameplay experience with Mario as you leap into the action. Experience an epic adventure with this Mario amiibo, which allows you to connect and interact with your favorite Nintendo games in a whole new way. Just tap your Wii U GamePad controller with the amiibo to get started. Enjoy customizable gameplay features. Create a totally unique experience by storing data as you play. Are you ready to step into your favorite Nintendo worlds like never before?
    See all Mario Collectibles
    Top comment

    "Modern Mario...This Amiibo got Mario's modern look down. How charming....Great toy...My daughter just wanted it as a toy and she loves it"

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    Product Description

    Fans of the Super Mario Bros. franchise love the action-packed adventures the games deliver. You love taking out Goombas as Mario, swallowing enemies as Yoshi, jumping high in the air as Luigi and more. Yet, when a different game is turned on, you pine for your favorite Nintendo characters, and wish you could play as them in your new adventures. Prepare for a thrilling new gameplay experience with Mario as you leap into the action. Experience an epic adventure with this Mario amiibo, which allows you to connect and interact with your favorite Nintendo games in a whole new way. Just tap your Wii U GamePad controller with the amiibo to get started. Enjoy customizable gameplay features. Create a totally unique experience by storing data as you play. Are you ready to step into your favorite Nintendo worlds like never before?
    See all Mario Collectibles
    See all Mario Collectibles
  3. LEGO - Icons McLaren MP4/4 & Ayrton Senna Model Race Car for Adults 10330 - Front_Zoom
    Top comment

    "My son loves the tech cars and I buy him all that get newly released. ...The finished product looks simple, but the process to get there was quite sophisticated, in my opinion; the building techniques, very innovative. Always amazing to see that no matter how abstract and simple the source material appears to be (everything is streamlined and pared down to basic contours, for obvious reasons—function dictates form), the process to get there requires a high level of inventiveness. "

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    Product Description

    Gift a race car fan with the LEGO Icons McLaren Model Car MP4/4 & Ayrton Senna (10330) building set for adults. Developed in collaboration with McLaren and the SENNA brand, this in-scale replica model features accurate detailing that captures the look and feel of the legendary 1988 racer – ranked as one of the most successful F1 race cars of all time. This set also features a displayable Ayrton Senna minifigure. The McLaren MP4/4 replica features working steering, rod suspension, an adjustable rear wing, slick tires, mirrors, a gearshift and a detailed turbocharged V6 engine, plus a display stand and information plaque with interesting statistics for the perfect F1 gift. The Ayrton Senna minifigure comes with a podium-style display stand and an information plaque with an iconic Ayrton Senna quote and photo perfect for home office décor. Find space for relaxation with the inspiring range of LEGO building sets designed specifically for adults and gift ideas for home offices. The LEGO Builder app features a digital version of the building instructions included with this set. Contains 693 pieces.
    See all Building Sets & Blocks
    Top comment

    "My son loves the tech cars and I buy him all that get newly released. ...The finished product looks simple, but the process to get there was quite sophisticated, in my opinion; the building techniques, very innovative. Always amazing to see that no matter how abstract and simple the source material appears to be (everything is streamlined and pared down to basic contours, for obvious reasons—function dictates form), the process to get there requires a high level of inventiveness. "

    See all customer reviews

    Product Description

    Gift a race car fan with the LEGO Icons McLaren Model Car MP4/4 & Ayrton Senna (10330) building set for adults. Developed in collaboration with McLaren and the SENNA brand, this in-scale replica model features accurate detailing that captures the look and feel of the legendary 1988 racer – ranked as one of the most successful F1 race cars of all time. This set also features a displayable Ayrton Senna minifigure. The McLaren MP4/4 replica features working steering, rod suspension, an adjustable rear wing, slick tires, mirrors, a gearshift and a detailed turbocharged V6 engine, plus a display stand and information plaque with interesting statistics for the perfect F1 gift. The Ayrton Senna minifigure comes with a podium-style display stand and an information plaque with an iconic Ayrton Senna quote and photo perfect for home office décor. Find space for relaxation with the inspiring range of LEGO building sets designed specifically for adults and gift ideas for home offices. The LEGO Builder app features a digital version of the building instructions included with this set. Contains 693 pieces.
    See all Building Sets & Blocks
    See all Building Sets & Blocks
  4. DJI - Mini 4 Pro Drone and RC 2 Remote Control with Built-in Screen - Gray - Front_Zoom
    Top comment

    "Such a great piece of tech, I definitely recommend it if you’re a beginner!...Cool toy...I use this to showcase my real estate projects. Very high quality. I highly recommend you get the fly more package you need a minimum of 2 batteries. "

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    Product Description

    DJI Mini 4 Pro integrates powerful imaging capabilities, omnidirectional obstacle sensing, ActiveTrack 360° with the new Trace Mode, and 20km FHD video transmission, bringing even more things to love for pros and beginners alike.
    See all Camera Drones
    Top comment

    "Such a great piece of tech, I definitely recommend it if you’re a beginner!...Cool toy...I use this to showcase my real estate projects. Very high quality. I highly recommend you get the fly more package you need a minimum of 2 batteries. "

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    Product Description

    DJI Mini 4 Pro integrates powerful imaging capabilities, omnidirectional obstacle sensing, ActiveTrack 360° with the new Trace Mode, and 20km FHD video transmission, bringing even more things to love for pros and beginners alike.
    See all Camera Drones
    See all Camera Drones
  5. DJI - Air 3 Fly More Combo Drone and RC 2 Remote Control with Built-in Screen - Gray - Front_Zoom
    Top comment

    "Best toy I ever bought took a while to find it in the store but they got it done...Very innovative, love the battery life and camera is so smooth"

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    Product Description

    DJI Air 3 brings the next evolution of aerial and camera tech to the Air series with dual cameras, a 46-minute max flight time, omnidirectional obstacle sensing, O4 transmission, and many other intelligent features. With its advanced technology, compact and foldable design, and affordable price point, Air 3 is an unrivaled option for creators everywhere.
    See all Camera Drones
    Top comment

    "Best toy I ever bought took a while to find it in the store but they got it done...Very innovative, love the battery life and camera is so smooth"

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    Product Description

    DJI Air 3 brings the next evolution of aerial and camera tech to the Air series with dual cameras, a 46-minute max flight time, omnidirectional obstacle sensing, O4 transmission, and many other intelligent features. With its advanced technology, compact and foldable design, and affordable price point, Air 3 is an unrivaled option for creators everywhere.
    See all Camera Drones
    See all Camera Drones
  6. Snaptain - E20 FPV Drone with 2.7K Camera and Remote Controller - Gray - Front_Zoom
    Top comment

    "Fun toy...It is reasonable priced and pretty high tech."

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    Product Description

    Introducing the Snaptain E20 2.7K QHD Camera Drone, a groundbreaking addition to the world of drones. Experience the future of aerial photography with its effortless and intelligent operation, featuring one-click take-off and one-click landing capabilities. With the E20, you'll unlock new horizons and capture stunning moments with its smooth FPV images. Elevate your drone flying experience with Snaptain's E20 – where simplicity meets innovation.
    See all Camera Drones
    Top comment

    "Fun toy...It is reasonable priced and pretty high tech."

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    Product Description

    Introducing the Snaptain E20 2.7K QHD Camera Drone, a groundbreaking addition to the world of drones. Experience the future of aerial photography with its effortless and intelligent operation, featuring one-click take-off and one-click landing capabilities. With the E20, you'll unlock new horizons and capture stunning moments with its smooth FPV images. Elevate your drone flying experience with Snaptain's E20 – where simplicity meets innovation.
    See all Camera Drones
    See all Camera Drones
  7. DJI - Mini 4 Pro Fly More Combo Plus Drone and RC 2 Remote Control with Built-in Screen - Gray - Front_Zoom
    Top comment

    "This drone Is amazing! I am not a very high tech person, but this drone has it covered! ...Love the new toy, it’s an upgrade from mini 2 but very quiet in comparison, fun “toy”, love it"

    See all customer reviews

    Product Description

    DJI Mini 4 Pro integrates powerful imaging capabilities, omnidirectional obstacle sensing, ActiveTrack 360° with the new Trace Mode, and 20km FHD video transmission, bringing even more things to love for pros and beginners alike.
    See all Camera Drones
    Top comment

    "This drone Is amazing! I am not a very high tech person, but this drone has it covered! ...Love the new toy, it’s an upgrade from mini 2 but very quiet in comparison, fun “toy”, love it"

    See all customer reviews

    Product Description

    DJI Mini 4 Pro integrates powerful imaging capabilities, omnidirectional obstacle sensing, ActiveTrack 360° with the new Trace Mode, and 20km FHD video transmission, bringing even more things to love for pros and beginners alike.
    See all Camera Drones
    See all Camera Drones
  8. LEGO - Succulents 10309 Plant Decor Toy Building Kit (771 Pieces) - Front_Zoom
    Top comment

    "LEGO - Succulents 10309 Plant Decor Toy...Great cool modern adult style Lego piece. Got for my gf she loves it"

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    Product Description

    Succulents are a popular way to introduce plants into the home and enhance your decor. Now you can enjoy a mindful building project as you create an elegant plant display for your living space with this LEGO Succulents (10309) building kit for adults. Take your time crafting all the details of the 9 different succulents – each inspired by a real-life variety. Then show off your creativity with the ultimate low-maintenance plant display. Personalize your display Each succulent comes in its own small container. Combine them to create 1 arrangement, display in small groups or show them off individually throughout your home, office or dorm room. This set also makes a great gift idea for plant lovers, and with 3 separate instruction booklets it’s the perfect project to enjoy with friends and family. Building creativity, piece by piece Discover the space to be mindful and the time to relax with buildable models designed specifically for adults from the LEGO Botanical Collection.
    See all Building Sets & Blocks
    Top comment

    "LEGO - Succulents 10309 Plant Decor Toy...Great cool modern adult style Lego piece. Got for my gf she loves it"

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    Product Description

    Succulents are a popular way to introduce plants into the home and enhance your decor. Now you can enjoy a mindful building project as you create an elegant plant display for your living space with this LEGO Succulents (10309) building kit for adults. Take your time crafting all the details of the 9 different succulents – each inspired by a real-life variety. Then show off your creativity with the ultimate low-maintenance plant display. Personalize your display Each succulent comes in its own small container. Combine them to create 1 arrangement, display in small groups or show them off individually throughout your home, office or dorm room. This set also makes a great gift idea for plant lovers, and with 3 separate instruction booklets it’s the perfect project to enjoy with friends and family. Building creativity, piece by piece Discover the space to be mindful and the time to relax with buildable models designed specifically for adults from the LEGO Botanical Collection.
    See all Building Sets & Blocks
    See all Building Sets & Blocks
  9. LEGO - Super Mario Adventures with Mario Starter Course 71360 - Front_Zoom
    Top comment

    "High tech...Pretty cool new toy. My nephew will love it. Makes a good Christmas gift....Great toy for kids...This was a great purchase. Provides an innovative and creative way for kids to play with their favorite characters."

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    Product Description

    Kids can team up with their favorite character in the real world with this LEGO® Super Mario™ Adventures with Mario Starter Course (71360). The set features a LEGO® Mario™ figure that gives instant expressive responses via the LCD screens and speaker. Players earn virtual coins moving LEGO Mario from the Start Pipe to the Goal Pole via spinning and cloud platforms, the ? Block, and super battles with the Goomba and Bowser Jr. toy figures. Rearrange the bricks to create new levels to master. Enhanced play: A free LEGO Super Mario app is available for enhanced play with this gift toy for kids. It has zoom and rotate viewing tools to make building easier, suggests other creative ways to build and play, and is a safe forum to share ideas with friends. Mario unlimited! Great for solo play or group competitions, LEGO Super Mario sets bring a family-favorite character into the real world. This Starter Course and the Expansion Sets offer unlimited challenges and nurture problem-solving skills.
    See all Building Sets & Blocks
    Top comment

    "High tech...Pretty cool new toy. My nephew will love it. Makes a good Christmas gift....Great toy for kids...This was a great purchase. Provides an innovative and creative way for kids to play with their favorite characters."

    See all customer reviews

    Product Description

    Kids can team up with their favorite character in the real world with this LEGO® Super Mario™ Adventures with Mario Starter Course (71360). The set features a LEGO® Mario™ figure that gives instant expressive responses via the LCD screens and speaker. Players earn virtual coins moving LEGO Mario from the Start Pipe to the Goal Pole via spinning and cloud platforms, the ? Block, and super battles with the Goomba and Bowser Jr. toy figures. Rearrange the bricks to create new levels to master. Enhanced play: A free LEGO Super Mario app is available for enhanced play with this gift toy for kids. It has zoom and rotate viewing tools to make building easier, suggests other creative ways to build and play, and is a safe forum to share ideas with friends. Mario unlimited! Great for solo play or group competitions, LEGO Super Mario sets bring a family-favorite character into the real world. This Starter Course and the Expansion Sets offer unlimited challenges and nurture problem-solving skills.
    See all Building Sets & Blocks
    See all Building Sets & Blocks
  10. Hot Wheels - 9-Pack Vehicles - Styles May Vary - Front_Zoom
    Top comment

    "Toys...Perfect Gift. Kids love toy cars. random set of nine...Great hit wheels toy set which you cant go wrong with"

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    Product Description

    Hot Wheels has been challenging the limits since 1968, passionately creating the coolest and craziest toy cars and tracks for non-stop fun. Hot Wheels evolved from a line of 16 die-cast cars into a global lifestyle brand dedicated to fast action and over-the-top, epic stunts. These race-ready 9-car packs feature highly detailed vehicles and make an instant collection for car enthusiasts of all ages. Nine times the amped-up action with authentic details and eye-catching decos, these packs make a great gift for collectors and kids. Each pack is sold separately, subject to availability. Colors and decorations may vary.​
    See all Play Vehicles
    Top comment

    "Toys...Perfect Gift. Kids love toy cars. random set of nine...Great hit wheels toy set which you cant go wrong with"

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    Product Description

    Hot Wheels has been challenging the limits since 1968, passionately creating the coolest and craziest toy cars and tracks for non-stop fun. Hot Wheels evolved from a line of 16 die-cast cars into a global lifestyle brand dedicated to fast action and over-the-top, epic stunts. These race-ready 9-car packs feature highly detailed vehicles and make an instant collection for car enthusiasts of all ages. Nine times the amped-up action with authentic details and eye-catching decos, these packs make a great gift for collectors and kids. Each pack is sold separately, subject to availability. Colors and decorations may vary.​
    See all Play Vehicles
    See all Play Vehicles
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