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A transformative triple‑camera system that adds tons of capability without complexity. An unprecedented leap in battery life. And a mind‑blowing chip that doubles down on machine learning and pushes the boundaries of what a smartphone can do. Welcome to the first iPhone powerful enough to be called Pro. Expanded field of view. iPhone 11 Pro Max lets you zoom from the Telephoto all the way out to the new Ultra Wide camera, for an impressive 4x optical zoom range. Elegant, immersive interface. We leveraged the wider field of view to let you see what’s happening outside the image frame — and simply tap to capture it. And there’s almost nothing between you and your subject except a new, Pro camera font. So you’re always fully immersed in the scene. iPhone 11 Pro Max lets you capture videos that are beautifully TRUE to life, with greater detail and smoother motion. Epic processing power means it can shoot 4K video with extended dynamic range and cinematic video stabilization — all at 60 fps. You get more creative control, too, with four times more scene and powerful new editing tools to play with. And it all happens automatically. And it all happens automatically. You can also experiment with manual controls to dial in even more detail and less noise. Next-generation Smart HDR uses advanced algorithms to finesse highlight and shadow detail in your image. And now it leverages machine learning to recognize faces in your shot and intelligently relight them. That means iPhone 11 Pro Max can automatically fine-tune detail in both the subject and the background. Even some DSLR cameras can’t do that. Say you’re taking photos and you see something you’ve got to catch on video. With QuickTake, there’s no need to switch modes. Just leave your finger on the shutter to start recording. Want to keep the recording going? Swipe right. To take burst photos, swipe left. The new 12MP TRUEDepth camera lets you take superfun slow-motion selfie videos at 120 fps, or shoot in 4K at 60 fps. For stills, the camera now automatically zooms out when you rotate your iPhone, so you can get your whole crew in the shot. Yes, even selfies can be Pro. The Super Retina XDR display boasts not one but two new record levels of brightness and understands when to use them. It hits up to 800 nits when you’re out in the sun — great for shooting and making selects on the go — and up to 1200 nits when you’re viewing extreme dynamic range content. It’s like having a Pro Display XDR on your iPhone. We custom‑built A13 Bionic with a focus on machine learning across the entire chip — enabling experiences that simply aren’t found on any other smartphone. In fact, it’s so fast, so powerful, and so intelligent, it’s years ahead of any other chip. Which gives you an unfair advantage. IP68 rating water resistant to a depth of 4 meters for up to 30 minutes. Spill resistant for common liquids like coffee, tea, and soda. Dust resistant thanks to precision‑fitted seals. Face ID is now up to 30 percent faster. It works from farther away. At more angles, too. And it’s still the most secure facial authentication in a smartphone. Privacy is built in, everything about iPhone is engineered to protect your privacy. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. Maps tells you where you’re going without telling anyone where you are. Every iMessage you send is encrypted end‑to‑end. And the list goes on.

Just the right amount of everything. A new dual‑camera system captures more of what you see and love. The fastest chip ever in a smartphone and all‑day battery life let you do more and charge less. And the highest‑quality video in a smartphone, so your memories look better than ever. It just got a whole lot harder to take a bad photo. All‑new dual‑camera system. Take your photos from wide to ultra wide. A redesigned interface uses the new Ultra Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. Shoot and edit the highest-quality video in a smartphone. iPhone 11 shoots beautifully sharp 4K video at 60 fps across all its cameras. The Ultra Wide camera captures four times more scene, so it’s perfect for action shots like your dog catching a frisbee. If you’re recording a performance — say, your kid’s piano recital — when you zoom in, the audio zooms too. And now you can edit videos as easily as you do photos. New Ultra Wide camera. Go big — the new Ultra Wide camera captures four times more scene. Think breathtaking landscapes that go on forever. Capturing the entire stage and crowd at a music festival. And vacation shots that show the whole family — including the views you traveled 11,000 miles for. ntroducing Night mode. Shooting in low light doesn’t have to be a shot in the dark. Night mode is a new feature that turns on automatically for low‑light photos like you’ve never seen. There’s no need for flash, colors are more natural, and photos are brighter. Take portraits to new places. With new kinds of portraits and more lighting controls, the dual cameras in iPhone 11 work together to create stunning images. And Portrait mode now works with everything you love to shoot — that includes your best friends, two‑legged or four. Start shooting video instantly with QuickTake. Take a video simply by holding the shutter while in photo mode. Then swipe to the right to continue recording. If you’re shooting outdoors, A13 Bionic can use machine learning to automatically track a moving subject. Introducing the slofie. Everything looks cooler at 120 fps, even if you’re just saying cheese, waving hi, or tossing your hair in the breeze. And now you can add more of everything to your selfies thanks to the new 12MP TRUEDepth camera. Just turn your iPhone to landscape and the camera automatically zooms out to fit more in. The toughest glass in a smartphone. Front glass and back glass are strengthened through a dual ion‑exchange process. Water resistant to twice the depth. iPhone 11 is water resistant up to 2 meters for up to 30 minutes — double the depth of iPhone XR.1. All-day battery life. Hardware and software work together to get the most out of your battery. And thanks to fast‑charge capability, you can recharge in less time. Both iPhone 11 and iPhone 11 Pro have the fastest chip ever in a smartphone. A13 Bionic is so powerful, everything you do is fast and fluid. It also works in the most power‑efficient way possible, so your battery lasts longer. In fact, A13 Bionic is so advanced, it’s years ahead of the pack. The most secure facial authentication in a smartphone. Face ID lets you unlock your iPhone instantly, and it’s even more secure than Touch ID. With just a glance you can sign in to apps, access accounts, and pay with Apple Pay. And setting it up is quick and simple. Every feature in iPhone is designed to protect your personal information. Face ID doesn’t store or share your photo. When you send an iMessage or make a FaceTime call, your data is encrypted. And Maps tells you where you’re going without sharing where you’ve been. iPhone holds its value longer. Every iPhone is engineered with premium materials and built to last. But when it’s finally time to let go — we feel you — trade it in for your next iPhone. Your old one will be recycled or go to a new owner.

5G speed, A14 Bionic with an edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all. Incredible color accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness, color, and white balance where needed. Night mode Time-lapse allows you to prop up your iPhone and let the light trails begin. Record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay to see all that color and detail. It’s a start-to-finish cinematic experience. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. To charge your iPhone, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.

We put the brains of iPhone 11 Pro in the body of iPhone SE. Everything feels fluid, whether you’re launching apps, playing the latest games, or exploring new ways to work and play with augmented reality. The advanced camera system with A13 Bionic brings you Portrait mode, which artfully blurs the background to put the focus on your subject — even when you’re taking selfies. 4K video means you’ll see four times more detail than in 1080p HD video. And extended dynamic range adds greater detail in highlights and shadows. Touch ID lets you securely unlock your iPhone and sign into apps instantly. You can even use it with Apple Pay to grab a coffee, get a yoga app, or shop for sneakers online. All without reaching for your credit card. Everything we make is designed to give you control over your information. All the iMessages you send are encrypted. Fingerprint data is stored on your device, never on Apple servers or in iCloud. Apple Pay doesn’t share your credit card number. iPhone SE is water resistant to 1 meter for 30 minutes. iPhone SE lets you watch up to 13 hours of video on a single charge. When you do need to power up, just set it down on a wireless charger. Or connect to an 18W fast-charge adapter to go from zero to up to 50 percent in 30 minutes.

5G speed, A14 Bionic with an edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all. Incredible color accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness, color, and white balance where needed. Night mode Time-lapse allows you to prop up your iPhone and let the light trails begin. Record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay to see all that color and detail. It’s a start-to-finish cinematic experience. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. To charge your iPhone, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.

iPhone 13 Pro. The biggest Pro camera system upgrade ever. Super Retina XDR display with ProMotion for a faster, more responsive feel. Lightning-fast A15 Bionic chip, superfast 5G, durable design and a huge leap in battery life.

iPhone 13. Enjoy taking photos with an advanced dual-camera system. Lightning-fast A15 Bionic chip. A big leap in battery life, durable design, superfast 5G and a brighter Super Retina XDR display.

iPhone 12 has it all. 5G on iPhone is super fast, so you can download movies on the fly and stream high-quality video. You can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. Both the Wide and Ultra Wide cameras now have Night mode to capture incredible low-light shots. Night mode senses when light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant color. All you have to do is start snapping. Deep Fusion, in mid to low light, analyzes multiple exposures to maximize detail. Check out the texture in the wood, fabric, and crystal. And the Ultra Wide gets you a heroic perspective. Smart HDR 3 balances the elements in a shot, bringing out detail in the subject and trees while retaining the rich color of the sky — even at high noon. Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness, color, and white balance where needed. Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, color saturation, and individual details that make photos feel TRUE to life. Portrait mode artfully blurs the background to put all the focus on your subject. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin. Now you can record 4K HDR video with Dolby Vision; edit in Photos or iMovie. Then zap it to your TV using AirPlay to see all that color and detail. It’s a start-to-finish cinematic experience. iOS 14 is packed with shortcuts that get you just what you want, right when you want it. iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on. To charge your new iPhone, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.

iPhone 12 has it all. 5G on iPhone is super fast, so you can download movies on the fly and stream high-quality video. You can do it in more places, because iPhone 12 has 5G coverage worldwide. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. Both the Wide and Ultra Wide cameras now have Night mode to capture incredible low-light shots. Night mode senses when light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant color. All you have to do is start snapping. Deep Fusion, in mid to low light, analyzes multiple exposures to maximize detail. Check out the texture in the wood, fabric, and crystal. And the Ultra Wide gets you a heroic perspective. Smart HDR 3 balances the elements in a shot, bringing out detail in the subject and trees while retaining the rich color of the sky — even at high noon. Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness, color, and white balance where needed. Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, color saturation, and individual details that make photos feel TRUE to life. Portrait mode artfully blurs the background to put all the focus on your subject. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin. Now you can record 4K HDR video with Dolby Vision; edit in Photos or iMovie. Then zap it to your TV using AirPlay to see all that color and detail. It’s a start-to-finish cinematic experience. iOS 14 is packed with shortcuts that get you just what you want, right when you want it. iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on. To charge your new iPhone, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.