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OLED TV Technology

Make every pixel count with OLED.

Find out how OLED TV’s self-emissive technology controls each individual pixel to create amazing colors, exquisite contrast, wide viewing angles, and innovative designs that deliver thin, lightweight displays.

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What is OLED?

OLED stands for organic light emitting diode. It’s a type of TV screen constructed in a completely different way than popular LCD or LED screens. Instead of creating a single backlight that flows through a series of filters and polarizing layers like an LCD or LED screen, OLED technology energizes and lights up each individual pixel independently. This one-by-one approach to lighting the screen delivers rich contrast and an outstanding color spectrum.

TV, night sky with stars

One important thing to keep in mind is that OLED technology is not a reference to the screen resolution. Resolution refers to the number of pixels on a screen. When you see a TV referred to as 1080p HDTV or 4K Ultra High Definition, that's the TV's resolution. OLED, on the other hand, is the technology that actually makes the screen light up.

Here are a few things to note about OLED TVs:

  • All OLED TVs display in 4K Ultra High Definition
  • However, not all 4K TVs are OLED (look for the OLED callout when shopping)
  • All OLED TVs feature high dynamic range or HDR
  • OLED TVs are not necessarily brighter than LCD or LED TVs, so make sure you choose the right TV for the room it will be placed in

OLED technology benefits.

Lifelike from edge to edge.

Uniform lighting.

OLED TV technology allows each pixel to create its own light and requires no backlight. The result is light uniformity that's nearly perfect from edge to edge. This means you won't notice hot spots where the screen should be dark. You'll also experience the deepest, most natural colors possible. OLED lighting technology also creates enhanced viewing angles. Wherever you place your OLED TV, you’ll experience consistent picture quality from any angle, so every spot in the room is a sweet spot.

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Contrast comparisons

Amazing detail from pixel to pixel.

Enhanced contrast.

If you’ve ever been disappointed by your TV screen’s contrast, you’ll be happy to hear that OLED technology’s pixel-by-pixel lighting provides deep, rich blacks and dazzling whites that can live right next to each other on the screen. This means you can enjoy every star in the night sky, just as they are, without losing the slightest detail.

Screen images simulated for illustrative purposes.

Experience all the action.

Enhanced refresh rate.

Another benefit of independently controlled pixels is improved refresh rates that greatly reduce motion blur. That means sports broadcasts and fast-action movie scenes are always crisp and clear.

Football player
Bright colored fish

Where OLED really shines.

Wide color gamut.

Color production is key to delivering the picture of your dreams, and OLED technology really sets itself apart in this department. With over 8 million pixels in the display, and each one calibrated separately, OLED screens generate a surprising array of lifelike colors.

The perfect fit.

Thin, innovative designs.

As a display, OLED can be slimmer than 1mm. This allows OLED TVs to feature thin designs, which helps them blend into the environment. When you put artwork or photos on an OLED TV, it changes the entire mood of your living room. Finally, these displays consume less energy than LCD or LED TVs, making OLED a win-win for any home.

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TV with owl

Easy on the eyes.

Ocular Guard technology.

Ocular Guard dramatically reduces the risk of eye strain by minimizing blue light levels and optimizing brightness. Because of this, OLED is certified by TÜV Rehinland as an eye comfort display. It’s the perfect option for binging on your favorite shows.

Featured brands with OLED.

LG OLED TV

A beautiful achievement.

At only a few millimeters wide, LG SIGNATURE OLED 4K TV, also known as the Wallpaper OLED, sacrifices nothing in terms of picture quality. Plus, the TV display presents richness in all colors, while perfect black and infinite contrast bring out shadow detail in the darkest scenes.

Learn more about LG OLED TVs
Sony BRAVIA OLED TV

Precise contrast, absolute OLED blacks.

Sony’s OLED TV is like nothing you’ve ever seen before with truly exceptional black, shadow and color. Over 8 million self-illuminating pixels are precisely and individually controlled for exquisite, unprecedented contrast and a picture that is stunningly real.

Learn more about Sony BRAVIA OLED TVs
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The Best Buy OLED TV Tour.

Best Buy OLED trailers will travel to select Best Buy stores to offer customers a unique OLED technology experience.
Best Buy store

Experience OLED TV at Best Buy

Seeing OLED is believing. Open your eyes to the amazing contrast, eye-popping color gamut and precise image quality of OLED technology at a Best Buy location near you.

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