Hisense - 100" Class UR9 RGB MiniLED Series UHD 4K HDR Smart Google TV (2026)

The Hisense UR9 Series brings RGB MiniLED (Powered by Chromagic Technology) to a new premium lineup — generating pure red, green, and blue light individually instead of filtering it from a traditional backlight. Unlike TVs that chase brightness and dimming zones, this approach delivers likelike color so everything you watch is more true to life. Every detail shines through thanks to greater color purity, True 100% BT.2020 coverage*, and Pantone Validated color accuracy. This innovative technology reduces blue light exposure by up to 50%* while also delivering greater energy efficiency without compromising performance. The Hi-View AI Engine RGB automatically optimizes every frame which means you don't have to adjust settings. The Ultra-Low Reflection Obsidian Panel keeps deep blacks and vivid highlights clear in any lighting, while a Native 180Hz Refresh Rate ensures smooth, blur-free motion for sports and gaming. A 6.2.2 Multi-Channel Sound system tuned by Devialet rounds out the experience with powerful, immersive audio. The UR9 brings together Hisense's most advanced technologies for a next-generation home entertainment experience that looks more real, transforming an ordinary movie night into an extraordinary viewing party.

• RGB MiniLED - Lifelike Color: Unlike typical MiniLED TVs that filter color from a single light source, RGB MiniLED uses red, green, and blue light individually for more natural and real color. Everything looks richer with better contrast, revealing subtle shades and fine details. This approach prioritizes accuracy over artificial brightness. With True 100% BT.2020 color* and Pantone validation, colors appear true to life—just as the creator intended.
• RGB MiniLED - Eye Comfort (Reduced Blue Light): As the first to market with RGB MiniLED technology—optimizing light wavelengths at the source—Hisense has earned TÜV Rheinland certification for eye comfort, an independent global standard for eye comfort and safety. RGB MiniLED reduces harmful blue light by up to 50%* without compromising color accuracy or picture quality. This means less eye fatigue or disruption to the circadian rhythm, ensuring a more comfortable viewing experience, day or night.
• RGB MiniLED - Energy Efficiency: Because RGB MiniLED generates color directly instead of filtering it from a blue source, it uses light more efficiently. This next-generation approach is 40% more energy efficient* while maintaining high performance — highlighting a smarter, more advanced display design that is better for your viewing experience and your energy bill.
• Hi-View AI Engine RGB: The Hi-View AI Engine RGB—our most powerful AI processor—works behind the scenes to perfectly balance color and brightness together—so every scene looks vivid, natural and exactly the way it was meant to be seen. It intelligently controls each individual RGB LED right at the source.
• Native 180Hz Refresh Rate with AI Smooth Motion & Motion 720: Fast action, sports, quick cuts—with native 180Hz performance, nothing blurs or stutters. Our advanced motion technology keeps every frame smooth and sharp so you never miss a detail, no matter how fast the action gets. The Native 180Hz panel — among the highest in the TV industry — combined with AI Smooth Motion and Motion Rate 720 delivers ultra-smooth motion with exceptional clarity.
• Ultra-Low Reflection Obsidian Panel: Whether it's a dimly lit thriller or a sunlit afternoon in your living room, dark scenes stay rich and deep—never gray, never washed out. Because true contrast makes every detail stand out. The Ultra-Low Reflection Obsidian Panel dramatically reduces reflection.
• Chromagic Color Management System (CMS): See every color as it exists in the real world. Everything you watch looks more immersive and balanced—from the most subtle skin tones to the boldest, vibrant landscapes. This is made possible by Chromagic CMS, which uses pro-active color calibration and 3D mapping to fine-tune every shade with RGB precision for total accuracy.
• Chromagic Optical Design: Enjoy a perfectly clear, uniform picture from edge to edge. Every scene looks cleaner and more natural with a balanced brightness that stays consistent across the entire screen. This is achieved through Chromagic Optical Design, which uses advanced light control and precision lens engineering for virtually no halos and ensure every color is processed with total efficiency.
• Game Booster 330 with Enhanced Game Bar: Unlock ultra-responsive gameplay with enhanced VRR up to 330Hz* and AMD FreeSync Premium Pro certification for smooth, tear-free gameplay. Low latency and fast response times keep every session responsive and immersive. With Game Bar, you can monitor FPS, VRR, HDR, and settings in real time, making quick adjustments without leaving the game.
• 6.2.2 Multi-Channel Surround & Tuned by Devialet: Precision-tuned speakers, expertly calibrated by renowned, award-winning audio innovator Devialet, deliver rich, room-filling sound with exceptional clarity and depth. With multi-channel surround sound, Dolby Atmos and precision tuning by Devialet, sound moves above and around you—transforming movie night into a theater-level experience.
• Google TV with Gemini Interactive AI: Chat with Gemini, your conversational AI assistant built into Google TV. Discover what to watch with personalized recommendations across 10,000+ apps or find content by simply describing what you want. Go beyond entertainment with extensive, visual answers, stay updated on sports and news, or explore topics like fitness, cooking, and travel—all on your TV.
• IMAX Enhanced: IMAX Enhanced certified for signature IMAX picture performance and DTS-powered immersive audio brings home an unparalleled cinematic experience.
• Filmmaker Mode: See and hear every movie exactly the way the director meant you to. Every color, every sound, every frame — nothing added, nothing lost.
• Pure Elegance: Elevate your living space with a look that blends in perfectly. This TV is designed to complement your room’s style—not distract from it—ensuring your focus stays entirely on the beautiful picture. Whether wall-mounted or placed on a console, the refined, minimalist chassis and ultra-clean profile create a sleek, seamless fit for any home.
• Total HDR Solution: Every scene the way it was meant to look. Brighter highlights, deeper blacks, and more detail — whether you're watching a sunny landscape or a dimly lit thriller, the picture always delivers. Supports Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.
• 4K UltraHD Resolution & AI 4K Upscaler: Whatever you watch, the picture gets better. Shows, movies, and streaming content are automatically sharpened and cleaned up — so everything looks closer to 4K, even if it wasn't shot that way.
• Dolby Vision & Dolby Atmos: Dolby Atmos paired with Dolby Vision provides cinematic HDR picture with stunning brightness and contrast, with immersive, room-filling sound — creating an entertainment experience unlike any other.
• Advanced Connectivity: Connect more and play more with HDMI 2.1 ports for high bandwidth, ultra-smooth gaming, and seamless switching between next-gen consoles. Multi-Functional USB-C Display Port supports 4K display output, file transfer, and up to 10W charging with a single cable. With ATSC 3.0 (NextGen TV), enjoy enhanced over-the-air broadcasts with improved picture quality, better sound, and more interactive features.
• WiFi 6E: Enjoy faster, more stable connections with access to the 6GHz band—perfect for smooth streaming, cloud gaming, and connected homes with multiple devices.
• AI Ambient Light Sensor: Automatically adjusts brightness and color temperature based on room lighting — delivering a picture that looks balanced and natural day or night.
• Backlit Remote: The Backlit Voice Remote offers convenience with Lift to Light for illuminated keys, a Customized Favorite Key for quick app access, and Find My Remote to help you never lose it. Ambient Light Sensing adjusts the backlight based on your TV’s light sensor. Effortless control, day or night.
• Hi-Concerto: Sound surrounds you from both your TV and Hisense soundbar. Hi-Concerto syncs them together to create a simple home theater with no extra wires or setup needed.
• 2 Year Warranty: Get extra peace of mind with an extended 2-year limited warranty—added coverage that gives you more confidence in every viewing experience.