
This is a Large-diameter, unparalleled optical performance, compact and lightweight, and high-speed AF - all in your hand. The AF 85mm f/1.4 DG DN (A) combines a clear and delicate rendering performance, which is requisite for portrait photography, with beautiful, rich bokeh effects only possible with lenses such as a large-diameter F1.4, at a level that will satisfy both professional and advanced amateur photographers. The focal length of 85mm and significant bokeh effect at F1.4 brightness allow the users’ subjects to stand out in a complementary fashion, which is one of the essences of taking portrait photography, so users can enjoy it to the fullest.

This is a Large-diameter, unparalleled optical performance, compact and lightweight, and high-speed AF - all in your hand. The AF 85mm f/1.4 DG DN (A) combines a clear and delicate rendering performance, which is requisite for portrait photography, with beautiful, rich bokeh effects only possible with lenses such as a large-diameter F1.4, at a level that will satisfy both professional and advanced amateur photographers. The focal length of 85mm and significant bokeh effect at F1.4 brightness allow the users’ subjects to stand out in a complementary fashion, which is one of the essences of taking portrait photography, so users can enjoy it to the fullest.

The TAMRON 28-75mm F2.8 G2 is compact and easy to use yet has excellent optical performance and is compatible with the latest digital cameras with increasingly high pixel resolution. The AF drive uses a linear motor focus mechanism VXD that is fast, highly accurate and quiet. The lens also excels at close-up shooting, achieving an MOD (Minimum Object Distance) of 7.1in (0.18m) at the wide end and a maximum magnification ratio of 1:2.7. Additionally, the lens design takes operability into consideration by including a coating with excellent scratch resistance on the barrel of the lens and a rubber focusing ring for a comfortable, secure grip among other features. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless models. Now the 28-75mm F2.8 G2 is available for Nikon Z mount as the ideal everyday lens for Nikon full-frame mirrorless camera users.

Impressively small and lightweight (weighing approximately 298g), the LUMIX S-E100 is a medium-telephoto fixed focal length macro lens that caters to the demand for accessible professional-grade photography. With a new optical design and a newly developed linear motor, the LUMIX S-E100 boasts high resolution and outstanding photographic performance, enabling stunning bokeh. At the same time, its compact nature ensures excellent mobility outdoors and other shooting locations.

The Tamron 50-400mm F/4.5-6.3 Di III VC VXD is the unprecedented, next-level ultra-telephoto zoom lens for Sony E-Mount full-frame mirrorless cameras. With its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment. The wider end of this unique mirrorless zoom lens is particularly useful for side-line sports, wildlife and other subjects that move closer as you are shooting, allowing you to continue photographing without the need to change lenses. Additionally, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities. Also, users can customize certain functions and update the firmware via the Connector Port by using the dedicated TAMRON Lens Utility. Clearly, the 50-400mm F4.5-6.3 is a brand-new kind of ultra-telephoto zoom lens that combines a 50mm standard focal length, outstanding image quality and highly nimble mobility. This one lens captures a lively world with all the clarity you desire and can guide you to exhilarating new photographic experiences.
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