Venus - Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5x Macro Lens for Hasselblad XCD

Sigma presents the world's first mirrorless lens with an approximate zoom ratio of 18.8x. Powerful yet portable, the 16-300mm F3.5-6.7 DC OS | Contemporary delivers outstanding results in any situation.The all-new Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world's largest for an APS-C format mirrorless lens. Covering the entire range from wide-angle to super-telephoto, this extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography.With a maximum magnification ratio of 1:2, the 16-300mm F3.5-6.7 DC OS | Contemporary captures detailed close-ups with ease. Its HLA (High-response Linear Actuator) motor provides exceptionally fast, smooth and accurate autofocus - ideal for fast-moving subjects such as birds and aircraft. The lens offers 6 stops of image stabilization at the wide end and 4.5 stops at the telephoto end, helping photographers achieve blur-free results even at longer focal lengths and in low light. This ultra versatile all-in-one zoom is the perfect tool for creative photographers who want to work in a wide range of photographic genres.The world's first 18.8x zoom with a 16mm wide-angle settingThe Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is the world's first mirrorless lens with an 18.8x zoom ratio. Equivalent to 24-450mm in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation.Maximum magnification ratio of 1:2 at 70mm for striking close-upsWith a maximum magnification ratio of 1:2 at 70mm, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary provides excellent close-up performance, perfect for capturing flowers, insects and other small subjects in great detail. With a maximum magnification of 1:3 at the wide end and 1:4 at the telephoto end, photographers have access to a huge range of creative expression.Small, lightweight and portableDespite its impressive zoom range of 16-300mm, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary prioritizes high portability, measuring just 73.8mm in diameter by 121.4mm in length and weighing just 615g. This is achieved through advanced mechanical and optical design, including a high refractive index glass element with significant thickness variation and an aspherical lens element.Accelerated AF speed and accuracy with HLA autofocus motorTo help photographers capture even the most fleeting moments, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary uses a High-response Linear Actuator (HLA) motor to achieve high-speed autofocus functionality with excellent drive accuracy.Outstanding optical stabilization powered by the OS2 algorithmInspired by the same technology that powers Sigma's super-telephoto lenses used by professional wildlife and sports photographers, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features 6 stops of optical stabilization at the wide end and 4.5 stops at the telephoto end. The latest OS2 optical stabilization algorithm provides superior image stabilization to mitigate the effects of camera shake, helping photographers achieve blur-free results without the need for a tripod, even when shooting in low light and at full zoom.Equipped with a zoom lock switch at the wide endThe Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features a zoom lock switch that can be fixed at the wide end to prevent the lens from extending.Dust- and splash-resistant structure and water-repellent coatingDesigned to help photographers work in all environments, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features a dust- and splash-resistant structure for use in harsh conditions. In addition, the front element features a water- and oil-repellent coating that helps keep the lens free of contaminants.Consistently high image quality across the entire zoom rangeThanks to its advanced optical design with 1 FLD, 4 SLD and 4 aspherical elements, the lens has excellent aberration correction and delivers sharp results throughout the whole zoom and focus range.Engineered to minimize flare and ghostingBy measuring light incidence under all conditions and using advanced simulation technology, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary guarantees superior resistance to flare and ghosting, allowing photographers to capture crisp, clear images in even the most challenging lighting conditions - just as an all-in-one lens should.

What sets the XCD 55mm f/2.5 V Lens apart is its superior optical performance, compact design, and innovative features. This high-quality lens is crafted with nine elements in eight groups, including three aspherical elements, ensuring top-tier image resolution exceeding 100 megapixels. The lens boasts a full-frame equivalent of a 43mm focal length, offering a viewpoint similar to the human eye, making it an excellent choice for professional photographers specializing in portraits, documentaries, still life, or everyday photography. The large f/2.5 aperture allows for versatile shooting in various lighting conditions, both indoors and outdoors, and creates a pleasing bokeh effect in out-of-focus areas of the image.The XCD 55mm f/2.5 V Lens is equipped with an upgraded leaf shutter capable of reaching a shutter speed up to 1/2000s, offering flash synchronization at all speeds. This fast and quiet shutter is complemented by a newly designed focusing module that ensures quick and accurate focusing. The lens features both a focus ring and a lens control ring, allowing for easy switching between autofocus (AF) and manual focus (MF) modes. In MF mode, the focus distance and depth of field (DOF) readings are easily accessible. The control ring can be customized for quick access to your preferred function, enhancing the user experience.The XCD 55mm f/2.5 V Lens is not only functional but also aesthetically pleasing. The precision-crafted metal lens, engraved with the Hasselblad "H" logo, pays homage to the classic look of the HC/HCD lenses while maintaining its unique, elegant statement. Weighing only 372g, this compact lens delivers top-class optical performance without compromising on quality or durability. When paired with a Hasselblad mirrorless medium format camera, the XCD 55mm f/2.5 V Lens promises stunning results, making it a reliable choice for both amateur and professional photographers.

Some items like your keys or wallet you just take everywhere you go because you just never know. For anyone with an EOS R series camera, add the RF50mm F1.8 STM lens to that list. As part of the EOS R System, it’s nice and compact thanks to its RF mount so you can shoot – and get a great shot – anywhere and anytime. Size isn’t all though. As a fixed focal length lens, it lets you be creative with composition and can be used for a wide range of scenes from snapshots to portraits, landscapes to low-light situations and more. Those images will stand out, too, just like you intend whether on social media, or when sharing or printing, thanks to impressive optical features like a PMo aspherical lens to suppress aberrations, Super Spectra coating to reduce flaring and ghosting, and a large f/1.8 aperture for low-light shooting and beautiful bokeh. Pick it up and use it one time and you’ll see for yourself, and you won’t be able to leave the house without it.