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Sony - 50" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini

Model: K50XR70M2
SKU: 6674082
Sold byBest Buy

Customers are saying

Customers love the picture quality of this product. Users frequently highlight that the colors appear exceptionally vivid and bright.

Generated by AI based on customer reviews.
See it in-store: Maplewood (6.2 miles away) 
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Highlights

Features
  • True RGB, the future of color

    Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle.

  • Elevated color accuracy without compromise

    Sony unites the color range of our flagship OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.

  • See the hidden depths in a new way

    From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen.

  • Color, faithfully reproduced

    Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity.

  • Vivid color from every seat

    With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

  • Smarter picture in real time

    The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.

  • Make everything you watch look closer to 4K

    XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image.

  • Contrast intensified. Depth amplified

    XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.

  • Even fast-moving action stays smooth, bright and clear

    XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

  • My Cinema presets. Tailored to the moment

    Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step.

  • Cinema-like sound, perfectly matching pictures

    Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched.

  • From stereo to expansive 3D surround, wider and clearer

    Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.

  • Crystal clear voice. With AI technology

    No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.

  • Easily expand your cinema: Direct TV connection

    Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.

  • Control your BRAVIA Theater effortlessly

    Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

  • Touch and control from your headphones

    Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.

  • Movies included with your TV in premium picture quality

    Access Sony Pictures Core with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA.

  • Bring cinematic standards home

    Our TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.

  • Authentic picture. From the studio to your screen

    Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

  • Find what to watch faster with Gemini on Google TV

    Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.

  • Compatible with Apple AirPlay 2

    Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

  • Google Cast

    Cast content from your phone or tablet directly to your TV.

  • Chat with Gemini hands-free to find the perfect movie or show

    Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.

  • Take your PS5 gaming to the next level

    Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.

  • All your gaming essentials in one place

    Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.

See all features
Specifications
  • Display Type
    RGB LED
    Resolution
    4K (2160p)
    Screen Size Class
    50 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
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Reviews

Rating 5 out of 5 stars with 5 reviews

5 star rating. 5 reviews
100% would recommend to a friend
Customers are sayingCustomers love the picture quality of this product. Users frequently highlight that the colors appear exceptionally vivid and bright.
This summary was generated by AI based on customer reviews.
  • Picture Quality (4)

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Great TV!

    Amazing vibrant colors! Bright picture! Great black levels! Only downside is that there are a lot of reflections in a bright room, but this is only noticeable if you are watching a dark scene in a movie. Would recommend putting it on a tilt mount and tilting it downward several degrees if in a bright room. Otherwise, I believe the Bravia 9 II does better in bright rooms due to its matte finish.

    Posted by JUNOC

  • Rated 5 out of 5 stars

    Much needed Sony

    Just received my new Sony Bravia after replacing the one I previously had that functioned for 20 years. I love the slim contemporary look of it and having all my streaming and apps right on there right at my fingertips. The colors are very vivid and bright. I would definitely recommend to others. Especially if you are wanting the good quality of Sony at a lower price!

    Posted by Val70

  • Rated 5 out of 5 stars

    2026 Sony TV

    At first I wasn’t sure about getting a new, but after getting the TV installed and looking at the quality of the picture it was worth it.

    Posted by DSmooth

  • Rated 5 out of 5 stars

    Picture perfect

    The colors are vivid easy to hookup picture is crystal clear no complaints every thing is fine

    Posted by Santamike

  • Rated 5 out of 5 stars

    Picture Pops

    We are so pleased with our Sonia Bravia. Even old TV shows appear bright and crisp. There are more colors than before in programs we are rewatching.

    Posted by NANCYC

  • Customer reviews from bestbuy-ca

    Syndicated rating, 4 out of 5 stars with 2 reviews on bestbuy-ca.

    See all bestbuy-ca reviews
  • Customer reviews from sony.com

    Syndicated rating, 5 out of 5 stars with 2 reviews on sony.com.

    See all sony.com reviews
    sony.com
From the Manufacturer

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Pros for Sony - 50" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
Picture QualityPicture QualityPicture Quality, Color, Ease of use, Remote Control, OLEDPicture Quality, Anti-Glare Performance, Brightness
Cons for Sony - 50" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
There were no cons for this productThere were no cons for this productPriceThere were no cons for this product

Specs

Questions & Answers
  • What’s the warranty

    Hi Anna, The BRAVIA 7 II comes with a limited warranty that covers manufacturing defects for one year from the date of purchase. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • Android system???

    Hi jen, Yes, Google TV is built on the Android TV operating system platform, utilizing Android as its core foundation. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • where are speakers located?

    Thank you for contacting Sony, Bart. The speakers on your K50XR70M2 are built right into the frame using our Acoustic Multi-Audio system. We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support

    Answered by SonyListens
    SonyListens response
  • for the Bravia 7ll 50" can I make the stand shorter, I need 1/2 ' in my cabinet for it to fit

    HI stand50TV, The included stand for the 50" Class BRAVIA 7 II is fixed and cannot be physically adjusted to a shorter height configuration. To safely lower the overall profile of the television by a half-inch to fit your cabinet space, we recommend looking into a compatible aftermarket VESA tabletop stand with variable height configurations or utilizing a sleek wall-mounting setup. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • when connecting a sound bar such as the Bar 7, are are the power, HDMI , and ethernet cables routed around or through the TV stand

    Thank you for contacting Sony. On the BRAVIA 7II, the cables actually route through the back of the TV stand legs rather than going around them. The stand uses our Mirage Stand steel feet, and they have built-in channel tracks designed specifically to hide everything. You just run your power, HDMI, and ethernet lines right down the back of the legs and snap the clips in place, which keeps everything totally hidden from the front so your Bar 7 setup looks clean. We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support

    Answered by SonyListens
    SonyListens response
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