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Apple Shopping Event.

with qualified activation and trade-in of an iPhone 7 or newer.
Terms and conditions apply.
with qualified activation.
Terms and conditions apply.
with qualified activation.
Terms and conditions apply.
iMac color availability may vary.
Supercharged by the Apple M1 chip.
Apple Watch Series 6 as low as $149.99 with $200 Lively™ package savings and $50 instant savings.
Terms and conditions apply.
It’s the perfect time to upgrade to an Apple Watch Series 6 in the size and style you’re looking for.
In store only. Terms and conditions apply.
Showcase your style with a wide array of colors and designs.
Excludes open-box and refurbished items.
Choose your size and color. 
Excludes open-box and refurbished items.
Your price for this item is $169.99
Save $80
The previous price was $249.99
Your price for this item is $169.99
Save $130
The previous price was $299.99
Enjoy six free months of Apple News+ when you purchase select products.
Terms and conditions apply.
Enjoy six free months of Apple Music when you purchase select products.
Terms and conditions apply.
Get 6 months free of Apple Fitness+ when you buy Apple Watch, or get 2 months free, just for being a My Best Buy® member. A $59 or $19 value.
Offers cannot be combined. Terms and conditions apply.
Watch original shows and movies on the Apple TV app.
Terms and conditions apply.

Apple services

Service and support from the people who know your Apple products best.
Not available with refurbished and pre-owned products.
With a Total Tech Support membership, you'll save big on service and support for your Apple devices.
AppleCare Protection Plan does not provide loss and theft insurance.
We can fix your iPhone and have it back the same day.
Terms and conditions apply.

Deal of the Day.

Great deals. Every day.

Top Deals.

Explore the latest and greatest deals, all in one place. 

10% back in rewards on first day of purchases

or choose flexible financing when approved for a My Best Buy® Credit Card.

Welcome to the Apple Shopping Event.

Buy Apple MacBook, iPad and iPhone models on sale.

Apple is known to be a leader in cutting-edge technology with their highly intuitive products that enable connected living in all aspects of life. Plus, it helps that Apple devices easily sync up and communicate with each other for added convenience. Because the design and features of Apple products stand out from the crowd, they are often at a higher price point than other brands whose products are made with simpler components and capabilities. The truth is, you get what you pay for, but why not take advantage of Best Buy’s Apple Shopping Event where you’ll pay less and get just as much and maybe even more? Yes, you can always shop all iPhone models we carry and choose the one that best fits your budget. But with select iPhone models on sale, you can upgrade to the one you’ve been eyeing for months and still have something left for smartphone accessories like a mobile hotspot, an extra charger, or a protective case. Also, check out our sale prices on iPad to enhance working or learning from home and even while you’re on the go. For the wearable tech you’ve been dreaming of, pick up an Apple Watch on sale and always have your phone with you while out for a run or just running errands. Since it’s rare to find Apple laptops on sale at these prices, you’ll want to do your research in advance on our online Apple Store so you’re ready to buy at the right time. Whether you're considering Apple accessories or an Apple phone on sale, you can always expect the quality, performance and reliability to be superior.

Save more on your Apple purchases.

The Apple Shopping Event isn’t the only way you can get an iPad Pro or MacBook on sale. Use your old devices to make a sale price happen any time by taking part in our trade-in program. By entering your device details on our website, you can determine how much trade-in value you can earn to use toward the purchase of a new Apple Watch, the new iPad Pro, or whatever model you have your eye on. If you’ve already taken the leap and are currently typing away on your new Mac computer, there are many brands of electronics whose pre-enjoyed devices we accept for trade in, so you can use what you earn on AppleCare and extend the coverage protection on all your Apple products. Another option would be to sign up for our Total Tech Support membership and save on anything you buy from Best Buy, as well as certified repairs on Apple devices that our Geek Squad® Agents have been professionally trained to complete right in our stores. Regardless of whether you purchased your Apple Watch on sale, at regular price, or from another store, our skilled team will return it to you quickly and as good as new.