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Apple TV

Apple TV 4K. The Apple experience. Cinematic in every sense. Shop Now

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Apple TV 4K 128GB with Wi-Fi + Ethernet
Apple’s best picture and audio quality, powerful A15 Bionic chip, plus Wi-Fi and Ethernet for high-speed data transfer.
Apple TV 4K 64GB with Wi-Fi
Apple’s best picture and audio quality, powerful A15 Bionic chip, and Wi-Fi for easy connectivity.
Siri Remote
Find your favorites just by asking Siri. Then, control your entertainment with ease.

Apple services

Show your new device some love and keep it protected with AppleCare+.
Terms and conditions apply.

Get same-day Apple-certified iPhone repair at a store near you.    

Apple offers

Great deals on select Apple favorites, from iPhone to iPad, MacBook and more.

Stream over 100 million songs ad-free, across all your devices.
New and returning Apple Music subscribers only. New subscribers will receive 3 months; returning subscribers will receive 1 month. Auto-renews at $10.99/month after trial until canceled. Cancel anytime. Best Buy account required.

Learn more about Apple

Control your home with Apple HomeKit.

With the Home app, you can easily and securely control your smart home accessories using your Apple devices.

We’re an Apple Authorized Service Provider.

Our Geek Squad® Agents are Apple-trained, so you can trust us with all your Apple devices. Plus, we offer guaranteed low prices and same-day services.
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12 month financing

on storewide purchases $299 and up.

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*No Credit Needed: Progressive Leasing obtains information from credit bureaus. Not all applicants are approved. Ownership by rental/lease agreement with Progressive Leasing costs more than the retailer's cash price. Select items only. Cancel or purchase early at any time. Not available in MN, NJ, VT, WI, WY or Puerto Rico.

Purchasing Apple TV.

What is Apple TV?

Have you ever wondered, “What is Apple TV and what does it do?” If so, an Apple TV streaming device is a streaming media player developed by Apple that allows you to stream your favorite movies, TV shows and music directly to your television. It brings the power of the internet to your living room, giving you access to a wide range of entertainment options.

One of the key features of Apple TV is all of the apps and games available. The App Store on Apple TV offers a diverse selection of apps catering to various interests and preferences. From access to popular streaming media services to niche apps for fitness, cooking and education, there's something for everyone. And as far gaming goes, the Apple TV app boasts a diverse selection of games while also including access to Apple Arcade, a subscription-based gaming service provided by Apple.

Furthermore, Apple TV seamlessly integrates with the Apple ecosystem, making it an excellent choice for Apple users. By connecting your Apple TV to your iPhone, iPad or Mac computer, you can easily stream content from your Apple devices to your television. This integration allows you to enjoy your photos, videos and music on the big screen.

Getting the most out of Apple TV.

When it comes to purchasing Apple TV, you're not just getting a device for streaming content–you're getting a world of entertainment right at your fingertips. Whether you're a fan of Netflix, Hulu or Amazon Prime Video, you can enjoy your favorite shows and movies with stunning picture quality. Apple TV delivers crisp, clear visuals, making your viewing experience truly immersive, especially if your home theater and stereo system is equipped with adequate speakers.

Another standout feature of Apple TV is the Siri Remote. With voice control on the Apple TV remote, you can easily navigate through menus, search for specific content and even ask Siri to find something for you. It's a convenient and hands-free way to interact with your Apple TV, making it even more user-friendly.

To get the best performance out of your Apple media player, make sure you know how to set up a streaming device. And, if you want to maximize the lifespan of your Apple TV and ensure you get the most out of your entertainment experience, consider protecting your device with AppleCare+. AppleCare+ provides peace of mind by offering extended coverage and additional support options beyond the standard warranty.