I am a big A/V person, and I run my own personal tests between various cables with various setups. People always say that there is no difference in cabling, but they are wrong. I have a modest setup currently, with a 47LM7600 series LG TV, and an LG NB3520 soundbar system. Nothing too powerful audio-wise, but still a solid setup. I had been using Rocketfish Optical Cabling and it had done a fine job, but lately I had been noticing some distortion watching Game of Thrones, playing Xbox, and much more. I went to my local Magnolia Center to check out AudioQuest, and wanted a cable to reduce that distortion. The shielding gets this done magnificently. A four hour marathon of Game of Thrones allowed me to enjoy all the phenomenal sound that this show and soundbar is capable of. I enjoyed crisper, and fuller sound that the Rocketfish cable. Best of all, no distortions. Rocketfish is a solid cable brand, but if you enjoy pristine audio performance even on mid-range products, you need to consider AudioQuest as a top priority.