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Learn About Amazon

Meet Alexa+

Amazon’s smartest, most proactive AI assistant yet.

Designed for Alexa+

Amazon’s next-generation virtual assistant remembers your preferences to make the experience tailored to you. Start enjoying Alexa+ when you buy an Echo device. Simply opt in to Alexa+ Early Access* during or after device setup, and all of your compatible devices will have Alexa+.
Easy to talk to
Chat naturally and flow effortlessly between topics and requests.
Get more done
Put Alexa to work across thousands of services and your smart home.
Tailored to you
Enjoy a personalized experience based on your preferences.
Ready where you are
Say the word, and Alexa’s there for you across Echo, Fire TV and more.

Shop Echo smart speakers and displays

Amazon - Echo Show 8 (newest model), Vibrant HD 8.7" display with spatial audio, designed for Alexa+ - Glacier White

Amazon - Echo Dot Max (newest model), Alexa speaker w/ room-filling sound and built-in smart home hub, designed for Alexa+ - Glacier White

Entertainment reimagined

Using Alexa+ with Fire TV and Echo devices, you can bring your entertainment to any room and talk naturally to find your next favorite show by actor, plot or even iconic quote. Subscription fees may apply.

Shop streaming devices and Echo

Amazon - Fire TV Stick 4K Plus (newest model) AI-powered Fire TV Search, Wi-Fi 6 Streaming Device, 8 GB, free & live TV - Black

Amazon - Fire TV Stick 4K Max streaming device, Wi-Fi 6E, Ambient Experience, 16 GB, free & live TV w/ out cable or satellite - Black

Amazon - Fire TV Cube, with AI-powered Fire TV Search, Hands-free streaming device w/ Alexa, Wi-Fi 6E, 16 GB, 4K Ultra HD - Black

Amazon - Echo Dot Max (newest model), Alexa speaker w/ room-filling sound and built-in smart home hub, designed for Alexa+ - Graphite

Peace of mind

Enjoy smart security for your Alexa home. Ensure every detail is detected, deliveries are made easy, and pet problems are solved. And with Alexa on your Echo Show device, you can also see, hear and speak to anyone captured on camera.

Play. Read. Repeat.

Wherever you are, Kindle e-readers and Fire tablets deliver nonstop entertainment. Experience reading and writing reimagined with Kindle, and unlock powerful AI tools for creativity and productivity with Fire tablets.

Shop Kindle e-readers and Fire tablets

Amazon - Kindle Colorsoft 16 GB – With color display and adjustable warm light– - 2025 - Black

Amazon - Kindle Scribe Colorsoft 32GB (newest model), 11” paper-like color display with front light, Thin, light, powerful - 2025 - Graphite

Amazon - Fire HD 10 - 10.1" Tablet (2023 Release) - 64GB with Wi-Fi - Black

Amazon - Fire Max 11 tablet, vivid 11" display, octa-core processor, 4 GB RAM, 14-hour battery life, 64 GB - Gray

Kid-loved and parent-trusted

Enjoy an included subscription* with every Amazon Kids device giving access to thousands of ad-free, age-appropriate books, games, videos, and interactive experiences for kids 3–12.

Shop Amazon Kids devices

Amazon - Fire HD 8 Kids Pro tablet, ages 6-12 | 3GB memory, 8" HD screen, 13-hr battery, 32GB, (2024 release) - Hello Teal

Amazon - Kindle Colorsoft Kids (16 GB) – First Kindle for kids in color, with cover - 2025 - Fantasy River

Amazon - Echo Show 5 Kids (3rd Generation) 5.5 inch Smart Display with Alexa - Galaxy

Shop Amazon’s latest products

Amazon - Echo Show 8 (newest model), Vibrant HD 8.7" display with spatial audio, designed for Alexa+ - Glacier White

Amazon - Fire TV Stick 4K Select (newest model) Streaming Device, streaming in 4K, AI-powered search, 8GB, free & live TV - Black

Amazon - Kindle Scribe Colorsoft 32GB (newest model), 11” paper-like color display with front light, Thin, light, powerful - 2025 - Graphite

Disclosures

Alexa+:

*After Early Access, Alexa+ will be free with an Amazon Prime membership or available to non-Prime customers for $19.99/month, plus tax. The original Alexa continues to be included with all Alexa enabled devices.

Amazon Kids+ subscription:

*Amazon Kids Devices include 6 months or 1 year of the Amazon Kids+ digital subscription. This subscription auto-renews at the applicable rate. Cancel anytime. Terms apply.
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