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NVIDIA GeForce RTX 40 Series.

Beyond fast.

NVIDIA GeForce RTX 40 Series laptops, desktops, and GPUs featuring NVIDIA GeForce RTX 40 Series are beyond fast for gamers and creators. Experience lifelike virtual worlds, ultrahigh FPS gaming, revolutionary new ways to create, and unprecedented workflow acceleration.

Only on RTX.

NVIDIA GeForce RTX platform for gamers and creators.

Cutting-edge GPUs.

Ada Lovelace architecture.

AI-accelerated performance.


Optimized power and performance.

Max-Q technologies.

Realistic and immersive graphics.

Fourth-generation ray tracing cores.

Fast-track your creativity.

NVIDIA Studio.

Game-winning responsiveness.

NVIDIA Reflex.

Built for live streaming.

NVEC encoder and Broadcast app.

Performance and reliability.

Game Ready and Studio drivers.

Game-changing features and benefits.

Image comparison, 22 FPS with DLSS off and RT on, versus 85 FPS with DLSS 3 and RT on


The performance multiplier, powered by AI.

DLSS is a revolutionary breakthrough in AI-powered graphics. Powered by new fourth-generation Tensor Cores and the Optical Flow Accelerator on 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.

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Image comparison, RTX off versus RTX on in the game Portal with RTX

Ray tracing.

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-generation RT Cores, you can experience incredibly detailed virtual worlds like never before.

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God of War game


Optimized power and performance.

Max-Q is a suite of technologies that optimize every aspect of a laptop — the GPU, CPU, memory, thermals, software, display, and more — to enable powerful devices that are thin and quiet with great battery life.

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NVIDIA performance overlay indicating low mouse latency compared to PC plus display latency and system latency


Victory measured in milliseconds.

NVIDIA Reflex delivers the lowest latency and best responsiveness for a competitive advantage. With Reflex, you get fast target acquisition, quick reaction times, and reliable aim precision for competitive games.

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NVIDIA Studio.

Your creativity AI.

Take your creative projects to the next level with NVIDIA Studio. GeForce RTX unlocks outstanding performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of AI.

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It gets better.


Connect your creative worlds to a universe of possibility.

NVIDIA Omniverse is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflow, to unite apps and assets, and to bring your ideas to life — fast.


The app that puts the AI in painting.

Use AI to turn simple brushstrokes into realistic landscape images with NVIDIA Canvas. Create backgrounds quickly or speed up your concept exploration, so you can spend more time visualizing ideas.


Your AI-powered home studio.

Take your live streams, voice chats, and video calls to the next level with the NVIDIA Broadcast app and powerful AI effects like noise and room echo removal, virtual background, and more.

G-SYNC monitors.

Made to game.

G-SYNC displays are rigorously tested to the highest standards. Smooth game immersion. Game-changing technology. And the highest refresh rates for unbeatable performance. Every game. Every time.

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The dream stream.

Steal the show with incredible graphics and smooth live streaming. GeForce RTX GPUs feature the NVIDIA Encoder (NVENC), engineered to deliver show-stopping performance and image quality.


Gear up for school.

Finish faster and play sooner. With 40 Series laptops, you can accelerate challenging 3D design, simulation, and AI workloads, making them ideal for taking on the toughest assignments with ease.



Level up. Experience more.

Faster. Smarter. The latest design. Now with Dolby Vision and Dolby Atmos. An amazing selection of 4K HDR entertainment in a streaming media player, and the Google Assistant built in.