The super bubbly INSTAX MINI 12 instant camera is bursting with joy, creativity and color. Not only is this iconic instant camera available in five super cute and appealing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls. Designed to keep up with life, the INSTAX MINI 12 instant camera is ready to go with a simple twist of the lens. Twist again and you’re in Close-up mode, perfect for selfies. Combined with the perfectly positioned selfie mirror, automatic flash control and INSTAX MINI instant photos, the INSTAX MINI 12 instant camera is a selfie extraordinaire. But that’s not all the Close-up mode can do. When activated, the viewfinder neatly pairs up with the lens, so what you see is what you get – no object shifts in your final INSTAX photo! (FYI the fancy term for this is parallax correction.) Because when you’re this close, there’s no room for error. Plus, with automatic exposure, you can simply aim and click. No need to adjust any settings, just simply fun photos every time. And with that in mind, once you have snapped, your INSTAX MINI instant photo will eject in five seconds (development time approximately 90 seconds). All without compromising on image quality. That deserves high fives all around. When you’re finished capturing memories, twist the lens again to turn the INSTAX MINI 12 instant camera off. But the fun doesn’t end there. Download the free INSTAX UP! App for a new way to keep all your INSTAX photos digitally, in one place. All you have to do is use the App to scan your physical INSTAX photos with your Smartphone and they’ll be turned into sharable, digital photos that you can edit, tag and save. Ready to twist & go?

The INSTAX WIDE 400 instant camera, a reimagined WIDE format instant camera that lets you explore all things wide. Featuring Automatic exposure and Flash control, the INSTAX WIDE 400 instant camera takes high-quality images, while you focus on filling the wide frame to perfection. With the INSTAX WIDE 400 instant camera’s iconic analog-style Self-timer lever, the whole group can fit in the shot. By rotating the dial, you can set two second increments of up to ten seconds, press the shutter button and pose until the magic happens (with the LED countdown, it’s easy to keep track of the time). To get that perfect angle, the INSTAX WIDE 400 instant camera comes with a Camera angle adjustment accessory. With its two height options you can pick the angle you want, slide the Camera angle adjustment accessory under the camera into the custom-fit space, set the Self-timer and step back into the frame. Rotate the lens dial to seamlessly turn the camera on and off and switch between Focus Modes. Normal Mode is your go-to for those everyday must-haves, Landscape Mode is perfect for beautiful landscape shots, and close-ups are easy to take with the included Close-up lens, putting you right in the heart of the action. Shooting wide shots should be easy! That’s why the INSTAX WIDE 400 instant camera has two easy-to-use framing guides. Look through the viewfinder and you’ll see one for normal and landscape shots, and one for close-up images, both designed to help you compose your image. So, when adventure calls, go wide. The understated Green colored body makes the INSTAX WIDE 400 instant camera look ready for action, complete with the included Shoulder strap, to keep your camera easily at hand, when on the go. There’s even a built-in tripod mount (tripod sold separately) for those who love to journal with photos.

The Polaroid Now Generation 3 Instant Camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Includes a Polaroid Color i-Type Film Pack for 8 instant photographs with white frames. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials. Available in new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.