Nikon - COOLPIX W300 16.0-Megapixel Waterproof Digital Camera - Black

Enjoy every adventure and grab pictures to remember with this Nikon COOLPIX digital camera. The compact design is both waterproof-rated for up to 100 feet and shockproof, meaning it can handle backtrails or boating. This 16-megapixel Nikon COOLPIX digital camera also shoots video in stunning 4K UHD for your vlogging needs.

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What's Included

  • Charging AC adapter (EH-73P)
  • Cleaning brush (BU-2)
  • Nikon COOLPIX W300 16.0-Megapixel Waterproof Digital Camera
  • Rechargeable battery (EN-EL12)
  • Strap (AN-CP23)
  • USB cable (UC-E21)

Ratings & Reviews

Overall Customer Rating:
90% of customers would recommend this product to a friend (58 out of 65)

Included Free

Shutterfly - $25 to spend or 8x8 Photo Book
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3" color TFT-LCD display with anti-reflection coating

Provides clear viewing and easy navigation.

16.0-megapixel 1/2.3"-sized low-light CMOS sensor

Captures high-resolution images up to 4608 x 3456 pixels.

5x optical/4x digital/20x total zoom

Through a NIKKOR ED VR lens for precise zooming and accuracy.

4K Ultra HD videos with stereo sound

With the touch of a button, the camera records 4K Ultra HD or 1080p Full HD videos with stereo sound. It also features five-axis hybrid Vibration Reduction technology for steadier video recording.

Hybrid VR (Vibration Reduction)

Keeps your photos and videos steady, even when the road gets bumpy.

Full range of scene modes

Includes Backlighting, Beach, Close Up, Dusk/Dawn, Easy Panorama, Fireworks, Food, Landscape, Multiple Exposure, Party, Pet, Snow, Sports, Sunset, Superlapse, Time Lapse, Underwater and other modes.

Burst shooting mode

Captures 7 fps, up to five pictures for fast-action shots.

Auto, custom and preset white balance controls

Help achieve natural tones under different lighting conditions.

Built-in TTL auto flash with monitor preflashes

Helps take pictures in a variety of conditions.

Built-in Wi-Fi

Makes it easy to share stored files across devices.

Special effects and Creative Mode

Let you choose your color preferences for various shooting conditions, adjust image sharpness and add photographic effects.

Contrast-detect AF system with up to 99 focus areas

Helps you land shots others might miss.

Nikon SnapBridge app

Automatically backs up your photos to Nikon IMAGE SPACE as you shoot them. Share the moment while it's still happening.

Multicard slot supports Secure Digital, SDHC and SDXC

>> Store more photos! Find compatible memory cards in our Memory Center!

Waterproof* to 100 feet

*Limitations apply, see info for details.

Overall customer rating

would recommend to a friend

Expert Rating




  • Rating: 2 out of 5 stars

    Jaded Twice!

    • My Best Buy® MemberMember

    I bought the camera once for a wedding in the Philippines and took it to the water once double checking that the latch was securely locked. Two minutes into the water the camera stops taking pictures. I go out and see that the latch somehow opened. Angry I talked to Samsung about manufacturer defects but got nothing. Begrudgingly I buy the same camera cause It was still on sale. It was fine for a year, although I never took it into water. Later, I find a crack in the hull. I never dropped the guy and honestly barely used it. Another vacation comes and I, to test it, try it in water again, and it breaks again. The camera took fine pictures, not alot of amazing features, and low light pics weren't too great but fine. But I'm quite upset this is happening again and thought I should say something to let you know that, despite all the good reviews, you might get jaded too!

    No, I would not recommend this to a friend

  • Rating: 1 out of 5 stars

    Worked great until just past one year warranty


    Received this camera from Best Buy as a birthday gift in May 2016. We opted not to purchase the in-store warranty since the last camera we purchased (a Panasonic) lasted us 4 years and that's about the time for a new one (technology). Imagine our extreme disappointment while on vacation in July 2017 when this camera stopped working, naturally 2 months past the manufacturer's warranty. I contacted Nikon and sent it into their service center for repair, a week later received a call that the camera was irreparable. Called customer service and there's nothing the can do. This is my first experience with Nikon, I've always had Cannon and Panasonic in the past. I WILL NOT be a repeat customer.

    No, I would not recommend this to a friend

  • Rating: 4 out of 5 stars

    Good camera

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    I have the Coolpix 120, but when I thought I lost it, I bought this one (it’s orange, therefore I needed it!). It’s a good camera, but not great. It takes beautiful underwater pictures, but when I try to take night shots (a parade, for example), it doesn’t perform as well as I’d hoped. It’s possible that it’s me, but the photos aren’t clear or sharp. But underwater, excellent. An added bonus is that it’s drop-proof. I’d definitely buy it again. PS- I found my 120 about three days after I bought this one.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Great Camera - would like to have more zoom

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I needed a waterproof camera to take on my kayaking and backpacking trips, so after much research, I chose the Nikon Coolpix W300. I really liked the zoom on my Nikon Coolpix S8200 (14x optical zoom), so I was a little disappointed when the W300 only had a 5x optical zoom. Otherwise, the camera operates almost identically to the S8200 which made it easy to transition. I like the GPS capability and the altitude readout on the screen since I do a lot of mountain backpacking. The pictures are very clear and the camera is very easy to use.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Holds up to construction

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    This is the third camera that we have bought like this and overall they have been great for pictures and durability. This model is a little more awkward that the older models because it is a little more bulky which makes it harder to hold. The only other thing that we would request is that they came with a wrist lanyard other than just a neck lanyard. We take hundreds of pictures daily and would recommend this camera for construction conditions.

    I would recommend this to a friend

  • Rating: 2 out of 5 stars

    Good and bad

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Great pictures when it takes. Found that when use underwater sometimes but not all the time it will stop responding. It will turn on and off but none of the other controls will work. After removed from water and dries for 30 mins or so it goes back to operating as normal. Never know when this will happen and very disappointing when occurs and miss a great pic on an island vacation. Bought Nikon as better reviews than cannon. Had been buying Cannons for 35 years and will continue from now on no more Nikon.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Perfect for underwater photo and video


    I have taken some amazing underwater pictures and videos with this camera. It's size and durability, insure that I'll always have it ready, when I'm in the water. It's simple to use, and can take a beating. It's also takes amazing pictures out of the water, and has some very cool modes that produce great effects. You won't have the control that you would with a DSLR, but it's a lot easier to carry around.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great point and shoot camera.

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    I purchased this camera for an upcoming trip to Hawaii. I previously had the 120 version of this camera which did not pass the waterproof test on my last trip. So far I have not tested the waterproof feature. I have found it to be a great point and shoot camera thus far. The picture quality is very good, and I am amazed how well the zoom works, even after the picture has been taken. I am still learning all the features, but so far so good.

    I would recommend this to a friend

What experts are saying

Rating: 3.8 out of 5 stars with 7 reviews

Click to visit alaTest website
The analysis of all aggregated expert reviews shows that the reviewers are positive about water proof, shutter, performance and price. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 90/100 = Excellent quality.
  • Tom's GuideRating, 3.5 out of 5Terry Sullivan on November 6, 2017
    Nikon Coolpix W300 Review: Best Deep-Diving Waterproof Camera
    Overall, the rugged and waterproof Nikon Coolpix W300 will provide most shooters with the tools they need to take good to very good quality images or video in most situations. Some advanced users, though, will miss certain higher-end features,Full Review
  • The Imaging Resource!August 30, 2017
    Nikon W300 Review
    The Nikon W300 is a rugged compact camera designed to excel during adventures where you leave the mobile phone at home. The camera is waterproof down to 30m/100ft, freezeproof to -10C/14F, dustproof, shockproof to 2.4m/8ft and even tracks yourFull Review
  • PhotographyBLOGRating, 4 out of 5Gavin Stoker on August 21, 2017
    Nikon Coolpix W300 Review
    The Nikon Coolpix W300 is a new flagship rugged compact camera with a 16-megapixel sensor, 24-120mm equivalent lens, Wi-Fi, Bluetooth, GPS and 4K video recording capabilities. The Coolpix W300 offers a waterproof (100ft. / 30m), freezeproof (14F /Full Review
  • ePHOTOzine (UK)Joshua Waller on August 17, 2017
    Nikon Coolpix W300 Review
    We review the Nikon Coolpix W300 - the underwater camera from Nikon, with 4K video recording and a 5x optical zoom lens.Full Review
  • LetsGoDigital (UK)Ilse Jurriën on June 5, 2017
    Nikon Coolpix W300 test photos
    Nikon Coolpix W300 sample photos : Last week, Nikon introduced a new digital compact camera for the adventurer. The Nikon Coolpix W300 is designed to withstand almost all weather conditions. The W300 is ideally suited for an active outdoor lifeFull Review
  • LetsGoDigital (UK)Mark Peters on May 31, 2017
    Nikon Coolpix W300 waterproof digital camera
    Nikon Coolpix waterproof 4K digital compact camera : Nikon releases the 16 megapixel Coolpix W300 camera. The Nikon W300 is waterproof to 30 meters, can withstand the shock of falls from as high as 2.4 meters, and offers 4K Ultra HD movies. TheFull Review
  • Steve's DigicamsMichael Palmer on May 30, 2017
    Nikon Coolpix W300
    Nikon has announced the Coolpix W300 for summer 2017. A compact and rugged lifeproof-style point-and-shoot camera, Nikon describes the W300 as more of a refresh from last year's Coolpix AW130.Full Review

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