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I don't price match the Bose earphone with other highly name-brand products out there. Some are higher and some are lower. The price is competitive for the market, but the quality far exceeds the price. If you want the best long-lasting product, you pay for it. I looked at the price and thought it was higher than the last model I bought, but I know I am getting what I need and expect for my private listening power. There are cheap prices, but the adage is, "You get what you pay for!".
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