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Hello Best Buy customer Steve! Thank you for asking this question as other Best Buy customers may be helped by a somewhat detailed answer which I will attempt to offer. The great thing is that I happened upon your question some ten (10) "hours" after you submitted same. This situation "seems" drastic and if it were me I might want to phone Insignia tech support right away and offer the tech/product support representative as much detail as you can. Perhaps, you will opt to return this TV if the problem cannot be addressed immediately or add a buyer protection plan to this TV as I believe that you "may" have up to two (2) weeks to do so by going in-store (please check this out for yourself if you so desire!) or purchase another TV of the same model number with a buyer protection plan. Insignia is Best Buy's brand so if you ever needed repairs done you would have the option of bringing the TV to the store and letting Best Buy attempt to repair or replace it. The protection plans cover surge protection (not accidental related) issues as well. Insignia tech support can be reached at 1-877-467-4289 between the hours of 8:00 A.M. and 9:00 P.M. CT seven (7) days a week. "Prior" to that, you might want to try using your TV's remote control and clicking onto the "menu" button and then navigating to the top right to the "HELP?" column and then scrolling down to "reset to default" and clicking on that and then click on "okay" when that populates and then bubble "okay" once again and "finish(!)" the process. This will bring you back to factory settings. Please keep in mind that if you are using an indoor HDTV antenna that you will have to conduct a full re-scan. It would be easy for me to advise you to use the remote control to go into the "pictures" column and then address the color and tint settings; however, I personally believe that your issue/problem goes beyond that--unless someone unknown by your person inadvertently changed those settings. The "key" words in your question are actually "BRAND NEW!"--regarding the life of your TV. This should not have happened on its own; however, this is a beautiful TV set offered at a very reasonable price. You will find that even the TV shows which broadcast in 480i and 720i and there are "many" of those (and, of course, those broadcast in 1080i) can truly look magnificent! Many times those TV shows broadcast in under 1080i will completely fill the TV's screen. There are classic TV shows and some other shows that broadcast in 480i and 720i which don't fill the screen and look a little blurry; however, this is not the fault of the TV. I have indicated in other comments which I made about this TV in this Best Buy website venue that this Insignia TV model NS-40D420NA18 has many features that other major "name brand" TV's don't have such as a headphone jack, USB port, 3 HDMI ports, etc. I was also told by Insignia support representatives that it has four (4) different types of internal antennas which will increase your chances of obtaining the best in over-the-air TV broadcast signal reception--if that is a viewing option you may wish to pursue (i.e., NTSC ( TO ADDRESS ANALOG RECEPTION), ATSC (DIGITAL), 8-VSB (DIGITAL), AND CLEAR QAM (DIGITAL). It is important to emphasize what great product support Insignia offers. It is not only about the product knowledge they possess, but the Insignia representatives demonstrate a lot of patience and express a willingness to make sure that their clients needs are met whenever possible--at least this has been my experience. Also, Insignia tech support will be accessible to those who purchase their products long after the purchase date and, these days, not a lot of companies can make that claim.
I would recommend:
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