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Hi there. Yes, to use the Insignia™ - 50” Class F50 Series LED 4K UHD Smart Fire TV with the built-in Fire TV platform, you do need an Amazon account. This is required to access and manage apps, personalize content, and use features like Alexa voice control. If you have any questions or need further assistance, please don't hesitate to reach out. Ivy | Insignia Support
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