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Hi Anon. TVs need to be calibrated to the room, and a brightly lit living room will have vastly different picture needs than a darkened custom home theater. Calibration settings for the LG 28 inch Class HD TV (27.5'' Diag), Model # 28LM400B-PU from one person may not work well for the room that you have the TV installed in if your environment is not the same as that for the room in which that person from who you are getting the settings from. Often the words "calibration" and "setup" are used interchangeably. This is incorrect. Setup is what you can do with the basic TV controls with either just your eye, or -- even better -- with one of the many excellent setup Blu-ray discs available. Calibration requires specialized test equipment, and a trained calibrator who knows how to use it...^IFV
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