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Hello there. We understand your inquiry regarding your LG 50UA7700PUB TV and where to plug in the power cord. The AC power inlet is located on the back of the TV, usually near the connection panel where HDMI, USB, and other inputs reside. On the 50UA7700PUB, you’ll find the “AC IN” port on the lower rear section—look for a rectangular socket labeled “AC IN” or showing a small power icon. Gently insert the power cord connector straight into this port until it sits firmly in place. For best practice, ensure the TV is positioned face‑down on a soft, flat surface (as described in the setup guide) when connecting cables during initial installation, so you can clearly see and reach the rear panel. Once the power cord is connected, route it safely to a nearby wall outlet without pinching or stretching. If you need further guidance, you can refer to the Quick Start Guide or User Manual available on the LG support website, which includes diagrams showing the port location for your model. https://www.bestbuy.com/site/lg-50-class-ua77-series-led-ai-4k-uhd-smart-webos-tv-2025/6621683.p?skuId=6621683 If you have any difficulty locating the inlet or need additional assistance with setup, please send us a private message on Social Media @LGUSSupport and our team will be more than happy to walk you through the steps or provide further instructions. We appreciate your patience as we help get your TV up and running. —Renzo
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