“I watch CNBC 3-4 hours a day and varied content for an hour. I'm concerned about burn in, is an OLED TV right for me?”
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Burn-in and image retention are possible on virtually any display. However, with an LG OLED TV, any risk of burn-in or image retention have been addressed through the use of technology that not only helps protect against damage to the screen, but features self-healing properties so that any short-term image retention that may occur is quickly rectified. It is rare for an average TV consumer to create an environment that could result in burn-in. Most cases of burn-in in televisions is a result of static images or on-screen elements displaying on the screen uninterrupted for many hours or days at a time – with brightness typically at peak levels. So, it is possible to create image retention in almost any display if one really tries hard enough. And even if image retention does occur from extreme usage, it can usually be mitigated within a short period of time by turning the display off for a while, and watching a few hours of varying content (such as your standard TV watching and channel-surfing). Additionally, the LG C9 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag), Model # OLED55C9PUA and all other LG OLEDs come with special features and settings to preserve image quality and prevent burn in and image retention. First, there is a Pixel Refresher feature that calibrates any issues that may arise on the screen when your TV has been turned on for a long time. Calibration takes more than an hour. There are also two other options (available in Menu setting > Picture settings > OLED panel settings) that can be used to preserve image quality. The first of these is the Screen Shift feature that moves the screen slightly at regular intervals to prevent image sticking on the display panel. A third option is the Logo Luminance Adjustment, which can detect static logos on the screen and reduce brightness to help decrease permanent image retention...^IFV
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