A:Answer Firmware updates for TVs are not done constantly. Firmware updates for the LG UHD 73 Series 65 inch Class 4K Smart UHD TV with AI ThinQ® (64.5'' Diag), Model # 65UN7300PUF or for any TV for that matter, may become available if some online service such as YouTube has changed their requirements for devices attaching to their service and as such the TV or if there is some change to the broadcast system happening now or in the future and in order to continue watching channels or to get an improved service, you need the update. They also become available if there is a bug in the TV. That bug might not be critical and you might not encounter it, but occasionally those bugs can be fatal to a device like a TV or STB. Some updates add things like improved energy efficiency or improved HDMI compatibility. You can set the TV to receive updates automatically so that when an update is available, the TV will update automatically without prompting you if you want to upgrade when a new update is available. When the Allow Automatic Update is set to Off, you will need to check for the updates manually. The TV automatically checks your software version and will alert you when a new update is available...^IFV