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Hello there. We understand your inquiry about the true 8K resolution capabilities of the LG 75QNED99TUA. The "8K (4320p)" resolution listed in the specifications refers to the television's native display resolution, which is 7680 x 4320 pixels. The TV is capable of displaying native 8K content when available. Since 8K content is not widely available, the TV's α9 Gen7 AI Processor 8K is designed to upscale lower-resolution content, such as 4K, to an 8K-like picture quality. Your feedback is important, and we'd like to assist you further. Please send us a private message on Social Media @LGUSSupport and our team will be more than happy to explore possible solutions. https://www.bestbuy.com/site/lg-75-class-99-series-qned-miniled-8k-uhd-smart-webos-tv-2024/6578048.p?skuId=6578048 We appreciate your patience. —Renzo
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