A:Answer Pretty much. Maybe BB was testing out the sales. I know when I bought it in-store (without actually planning to buy anything that day), I asked the associate first if I'm trippin' and he said it's a "special promo today"-- but they had this thing displayed all the way at the back of the BB store where I live, so that no one will really search or look for it. There were at least 15 or so stacked up with a price tag of 399.99 and it was right next to an Insignia 4K TV 49".... So, it may have been a test run / silent promo first. Actual sale will happen on Nov. 23rd - 25th or while supplies last I suppose.
