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My purchasing decision was between this tv and the X900E as well. I now own this tv and don't have any experience with the Sony X900E. I can tell you that based on my experience with this tv that 1080P content upscales very well, and 720P not quite as well. This is based on my viewing of OTA broadcasts. I finally chose the Q7F based on my previous experience with Samsung tv's.
Sorry, there was a problem. Please try again later.I was beyond impressed with how this TV made my U-Verse HD channels look. I utilize Plex for my home media server and all of my 720/1080 content has looked very good as well. It does depend on the original encoding quality of the content but I have definitely noticed the difference for the better between my other 1080 Samsung unit and this 4K one. I have a 4K Sony 55" unit in my office and I have to say I would take it back in a heartbeat for one these Samsung units. Hope that helped!
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