A:Answer Scott - The QN90A TV features different Picture Modes to choose from, allowing you to find the mode to best suit your preferences. Go to Home > Settings > Picture > Picture Mode
1) Standard: Is the default mode suitable for general viewing environments.
2) Natural: Reduces eye strain for a comfortable viewing experience.
3) Movie: Is suitable for watching TV or movies in a dark room.
4) Dynamic: Makes the picture brighter and clearer in bright viewing environments.
5) Filmmaker Mode: You can watch the source content (e.g., movie) as it is. If the image is defined as Filmmaker Mode, it will automatically switch to Filmmaker Mode while watching.
You can also go to: Settings > Picture > Expert Settings > to manually fine tune your image.
Intelligent Mode enables the TV to recognize and analyze the surroundings, noise, content, and your usage patterns to provide the best viewing experience. You can enable Intelligent Mode by going to Home > Settings > General > Intelligent Mode Settings. Adaptive Picture, which is among the options, optimizes brightness and provides the best picture quality in real time, based on the lighting condition and your content.
Should you have any further questions or concerns, please contact Samsung Support at: 1-800-SAMSUNG (ask for TVs), available 8AM -12AM EST, 7 days a week, text HELP to 62913, LiveChat on Samsung.com, or Email: https://www.samsung.com/us/support/#contact_us_for_support ^Gina