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Hey Steve. Sorry to respond so late. There are so many options on this TV it is incredible. There is a setting that will allow the TV to have a "Soap Opera" effect, but there are also settings that will take that away and still have the realistic view and effect. Again, with the settings - I set mine up to have excellent black color depth while maintaining excellent brights and contrasts. It has been my experience so far that the settings make all the difference - there are numerous pre-defined settings, but you can also set it up exactly how you want - I use different settings for different viewings (ex: movies vs. sports).
Sorry, there was a problem. Please try again later.I can't compare to plasma but the blacks are really black, much superior compared to our sharp aquous 1080p. From a motion blur perspective it's an improvement as well.
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