A:Answer When you buy an "unactivated" phone, you are purchasing the hardware ONLY. You then manage your cellular plan, however you choose. Purchase a SIM card and minutes as you need them; take the phone to a carrier (AT&T, T-Mobile, Verizon, etc) and negotiate a plan with YOUR new device. You choose...but you do have the full upfront cost of the hardware and less negotiation with the carrier by doing so. Many European and Asian customers already do this on a regular basis. Its becoming a bit more common in the U.S. Good Luck!