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Hi oljoe6752, Thank you very much for your question. Prolonged exposure to direct sunlight can potentially damage the TV screen. For the best picture quality, we do not recommend exposing the TV screen of our XR48A90K to direct illumination or sunlight. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. I hope this helps you, and thanks again for your inquiry! - Romeo
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