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HDR stands for "High Dynamic Range". This term is thrown around a lot with cameras and monitors/tvs. With tvs it usually means that it has: 1) higher than normal color bit-depth (it has more shades between red and blue and green) ((Standard is 8-bit color with most HDR formats being 10-bit color)) 2) higher contrast ratios that standard tvs (larger differences between whites and blacks) This "HDR" term isn't the most standardized and is more about marketing than anything. This TV supports 3 HDR standards listed in the specs (Dolby Vision/HDR10/HLGA). You can google each spec to see what it means. Ultimately it means that this TV can get very bright, very dark, and can show lots and lots of colors.
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