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Hello Denny, Thank you for reaching out with your question! The XR65A75L, like other OLED televisions, may be susceptible to image retention, often referred to as "burn-in," if static images are displayed for extended periods. However, Sony has incorporated several features to mitigate this risk and safeguard the screen. These include: 1. Pixel Shift: This feature subtly shifts the image to prevent static visuals from causing burn-in. 2. Panel Refresh: This can be performed automatically or manually to enhance the uniformity of the TV screen and minimize image retention after prolonged use. It’s advisable to run this manually only when necessary and not more than once a year to preserve the panel's lifespan. 3. Screen Saver: This activates when the TV is idle, providing additional protection for the panel. 4. Content Recommendations: To further reduce the risk of burn-in, it’s best to avoid displaying static content, such as black bars, static images, on-screen menus, and channel logos for extended durations. These precautions significantly reduce the potential for burn-in and contribute to the display's longevity. Prepare to immerse yourself in an extraordinary entertainment experience with the stunning contrast of pure OLED blacks and vibrant colors, all powered by the Cognitive Processor XR. Enjoy the intricate details in shadows and lifelike hues that bring your favorite shows, movies, sports, and games to vivid life. You'll also appreciate the clarity of sound that emanates directly from the screen, ensuring you catch every nuance and hear every dialogue perfectly. I hope you find this information helpful! Best regards, Romeo
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