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Hi Jimmy, Thank you for your inquiry with our XR65X95K! The power button is located on the upper right hand corner of the supplied remote and on the middle point of the lower panel on the TV itself. Look for the LED light in the middle(usually illuminated white) of the TV, under this is the power button. Experience the ultimate in brightness and contrast with the BRAVIA XR X95K Mini LED TV. XR Backlight Master Drive controls thousands of tiny, high-density Mini LEDs with absolute precision to deliver lifelike 4K HDR picture. Plus, with X-Wide Angle and X-Anti Reflection, off-angle color and brightness are preserved with less glare. Hope this helps! - Kris
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