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Sorry, there was a problem. Please try again later.Hi there, Thank you for reaching out. Most TV commercials are created to be loud simply so you can hear the advertisement and get your attention. The Federal Communications Commission (FCC) does not regulate the volume of commercials, nor does it regulate the volume of TV programs. But the FCC does require broadcasters to limit the power that is used to transmit the signal. So, technically, a commercial cannot be any louder than the loudest portion of the TV program you are watching. That said, however, if you are watching a program with soft dialog, when the program cuts to a commercial you will most likely hear a boost or fluctuation in the volume. To help you compensate for these sound differentials between a program and a commercial. We recommend setting the Advanced Auto Volume feature to On. To enable this feature, press the (Quick Settings) button on the remote control, then select the following settings. [Settings] — [Display & Sound] — [Sound] — [Advanced auto volume] Hope this helps! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Regards, Sam
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