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Yeah, there are a ton of settings that can increase the brightness. If you're looking for a bright vibrant picture try pressing the PIC button on your remote and choosing 'Vivid' or 'Calibrated'. These are some presets that are designed to work well in bright rooms. There are a lot of settings that you can adjust to get the most out of this TV, and dial it in for the brightness thats in your specific room. For help- just head over to support.VIZIO.com and click on 'Contact Us'. We'd be happy to help you navigate these options.
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