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Customer reviews

Rating 4.8 out of 5 stars with 6025 reviews

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Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

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Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers express satisfaction with the Apple TV 4K 64GB's ease of use, picture quality, and 4K capabilities. Many also praise the streaming performance and intuitive interface. However, some users find the remote control confusing and the price to be a significant drawback. The setup process is generally considered simple and straightforward.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 6,024 reviews
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Must have for Apple Users!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I knew nothing about the Apple TV before purchasing, honestly. I have only the fire stick and Roku to compare it too. Given that I have an iPhone and iPad I thought it would be cool to skip the tv adapter and purchase the Apple TV. I am not disappointed!! This thing is amazing! The layout is exactly as one would expect from an apple product. There is a gaming app you can connect a ps4 or Xbox controller to, which is a neat feature! To be honest I haven’t mastered the remote yet. It was frustrating the first couple of days trying to work it out. Instead, I found out that I could sync our tv’s remote to the Apple TV and use it instead! It let me pick and choose which buttons I preferred to control the Apple TV which made it much easier for myself and my family! Another cool feature is being able to airplay things to the tv. Game Changer! I was able to share fun photos and videos of my kids with my whole family over the tv instead of passing my phone around. Much more enjoyable! This was definitely one of my favorite purchases and I look forward to learning more cool features it has to offer!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best streaming device yet!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the best apple tv yet. The picture is unbelievably clear (and I don't even have a 4K TV). Really, really easy to set up. It links to your iPhone or iPad so you can use it to type in passwords etc during setup. I also have several Roku boxes and am now back to Apple TV - much better than ever!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best Invention To Watch iTunes Library Videos

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love how all my videos, from MTV's early days, can now be shown on my TV using the AppleTV. I used to have to hook up a connector to my iPod, but now its so much easier. With the available holder, the small AppleTV unit goes on the back of my TV, and the remote can too (fro safe keeping and charging).

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Works great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was easy to connect. Remote takes a little to get the hang of. Watch mainly Netflix and movies (thru itunes) and picture is much better then our satellite hd signal on our Samsung 4k tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Quality and Easy Set up

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Potentially the best in the market now. Everything from setting up to picture quality are great. Apple delivers what it promises. My only cons is limited storage despite using the 64GB

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great streaming device

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If your an Apple product person this is the best steaming device to pick up if all your movies and music is with Apple . Plus you can download other apps like Hulu , Netflix and Movie Anywhere. It’s just a great device with the 4K look wow and screen saver it’s just an awesome streaming device. I own a Amazon 4K Firestick and that’s use for APKs my all in use device is the Apple 4K . Well recommend

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    The Best Addition to A Modern Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV 4K is an excellent companion to my superb 2019 LG OLED. It enables me to see 4K TV & Movie Programming ordinarily unavailable from cable and over the air television. Like other Apple products, it is beautifully and smartly designed. In short, it a SMART TV smarter and more impressive.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Outstanding

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really enjoyed this Apple TV it is very good quality the storage is great and it’s much different than the old Apple TV’s in a good way of course I definitely recommend buying this

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Apple TV great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wish I had bought this long time ago. Great device and easy to use. Everything in one stop. You don’t have a bunch of apps everywhere and use different remote too. I love this Apple TV 4K definitely need to buy for living room.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this! Connects to my Bluetooth speaker and my phone when entering my password. Remote is easy to learn. Also got the Tv mount on amazon so it can rest on the back of my tv and not take up extra space. Love this purchase!

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    What a picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a nice system, but i found nothing would stream 4k. I read about this and another box. I have history with apple and chose this unit. So far it does not disappoint.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Going used is pretty good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Since I ordered it for a used likely a new and they shipped it to my home and I opened the package then I removing a Apple TV white box red tapes says it used only and I opens the white box then I took removal a black Apple box looks a side to side had a small scratches... remote is good without scratch or damage. I puts to setups but I forgotten gets a HDMI converter is needs so I ordered it again Because of I don't have HDMI on my television. I puts setup do everything is successfully devices with my iPhone and iPad. Black box ain't problem wrong with small scratches. I'm happy with that because of I save a $30 lower than $199.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple TV 64GB 4K is a hit with me!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this Apple TV 64GB 4K device to replace an earlier generation Apple TV. I wanted to stream new services but there was no way to add new apps to the old Apple TV device. The new Apple TV has the App Store and other functions that the old Apple TV did not have. As with most Apple products, setup was so easy. I am now effortlessly streaming all of the new services. I realize that there are less costly streaming devices available. But, I love having most of my tech devices being associated with the wonderfully interconnected Apple universe.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    StreamKing

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the smoothest digital device for all streaming sources. My fav for Plex!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Fanatic Apple Fan...!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got from amazon a special bracket for my apple tv and I hang it in the back of the tv so you can't see it and I Iove it because I only have the TV on the wall and that's it CLEAN LOOCKING..

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    Love The Apple TV 4K

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Apple TV Good product to watch TV as well any subscriptions are needed in the apps as well

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I liked Apple TV 4K and so I bought one. It’s a good product for streaming.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great upgrade to my third generation Apple TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is such a welcomed upgrade to my 3rd gen device and my kids love that they can play games on it too.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another great buy form Best Buy, still thinking Apple is amazing, and BEAT BUY service too. Thanks a lot

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Oh Apple

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great but with price I’m sure you get just as good performance from a fire stick

    I would recommend this to a friend
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