Customer Ratings & Reviews

All I can say is that this cord is amazing. An excellent investment. The construction is very durable it hasn't broken yet. I get multiple compliments on the coolness factor from the moving lights. The cord also charges my phone faster than most. I highly recommend this cord.

This cable is so cool. It has animated LED lighting running throughout the cable as it charges your phone. I have an LG Bluetooth wireless headset that I can also charge with it, but because it doesn't draw that much power it doesn't light up the cable. =( Still a very cool cable for around $20.

Love it! Strong and sturdy yet flexible cord. Pretty and cool coloring. ☺☺☺☺

I bought this charger for my Kindle fire. This charger has beautiful effects that are mesmerizing. The cord lights up as it charges your device. The lights produce a swirly affect that is entertaining to watch. I bought the green one and it lights up in blue. Overall this device does it's job when used correctly. The neat thing about this charger is that you can tell that your device is almost fully charged, because the motion of the lights begin to slow down as your battery fills up with juice.

This is my second purchase of this cord, the first worked great for a couple years until my dog tore it out of the wall hub. I like the chasing lights, it makes charging my phone fun and I can see at a glance if it's done charging or almost done by the speed of the lights. It charges my phone really fast.

I have bought 6 of these for myself and family. They look great the light effect gives you an idea how charged the device is and they don't easily tangle like the stock cables. Plus with a few different colors no more arguments over who took the cable. Highly recommend!

Several good color choices, other than black, blinking lights along length of cord makes it clearly visible and shows when it is working. Good quality product that works. Length limited to 4 feet. Would like to see a longer cord length as an alternative choice.

Wanted a fast charger for my car that was durable. 4 stars only because wish it was longer at least 4 foot minimum.

I bought this cable to give to a friend but when I plugged it in at night in the car, I was so surprised how cool it looks, I this cable and bought another one for my friend. The lights in the cable run continuously while plugged in to my electrical device. I also like the fact the the lights slow down and stop when the device is fully charged. I would highly recommend this product to everyone - especially if you charge your electrical devices on your nightstand because it gives an extra nightlight and makes it easy to find your devices at night.

Charges my phone same as the original cord, very durable, the lights make it fun, and I can ALWAYS find my phone in the dark

This is a replacement to my original purchase that failed. I am still quite happy with the product but did reduce my second review by 1 star because of the defect. It charges as fast as the charger and device allow and provides a useful visual to see how much time is left to charge without having to look at the device. This is a plus for those of us that require reading glasses! The replacement process was a bit cumbersome until I determined that this is a Best Buy exclusive item and the warranty is facilitated through the Geek Squad. Once the Geek Squad realized their part in the warranty process, the manager authorized the exchange. Had my original version of the product failed before the return window of Best Buy it would have been simpler but now knowing the process, it should not be a problem if I or another buyer has problems with the product within the 1 year warranty.

The lights on the cord light up if it's working and gives a cool night light show. It charges my phone fast and the cord lasts a long time despite moving it constantly from room to room, then to the car, purse, etc. Every time I buy one and someone new sees it, they want it and then I go buy another. Good quality cord versus the cheaper similar products out there.

It may be a little on the pricey side, but I thought it would be fun to see the lights at night to recharge my phone next to my bed. It does what it needs to do, charge my phone. I recommend this product if you are using it as a car charger or in your office or like me, on my nightstand. It's not long for other purposes, but I still give it an excellent rating.

I bought this cable to use everyday but when I plugged it in at night in the car, I was so surprised how cool it looks. The lights in the cable run continuously while plugged in to my electrical device. I also like the fact the the lights slow down and stop when the device is fully charged. I would highly recommend this product to everyone.

I have bought these cords for myself and when friends see them they always ask me where they can get one. this Cable charges the device fast and has a very good look to them! I have given these cords as part of a gift and no one had been disappointed with them

I have a blue one so with my bonus points I got this green one. I like them both. You can see that it is charging with the flow of lights. My grand son liked it so much I ended up giving it to him, so now I will have to buy another one. The only complaint is that they are not available in longer sizes.

Highly recommend this charging cord. It has survived 2 months already and traveled around the world with me and no signs of fraying on either end. People are also fascinated by the lights. Also helps signify when the device is fully charged by a different light pattern.

It's great for charging phones the length is good and it's still charging my phones till this day with no complaints. What can I say? I love it

I love this thing and my friends compliment me on it, too! The speed that the lights chase up the cable tell you if you are fast-charging, almost fully charged, or done. It's pretty cool and adds a jazzy element to the boring charging cable!

Replacing all our chargers in the car while traveling. Quick and durable so far this is our 3rd cord we have bought as we are a family of 4. Needs to be 4 foot or longer for 5 stars.