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Customer Ratings & Reviews

$189.99
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Comp. Value: $199.99

Customer reviews

Rating 4.7 out of 5 stars with 127 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the 40" Class Select Series Full HD (1080p) LED Smart RokuTV (2025) for its excellent picture quality. Customers also appreciate the easy installation and setup process of the TV. There are no reported drawbacks to this product.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 127 reviews
  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    Awesome TV with built in ROKU!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up and great picture!!! Extremely light weight.

    I would recommend this to a friend
  • Pros mentioned:
    Setup ease

    Rated 4 out of 5 stars

    TLC Roku

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up. Customizable screen and settings. Not the best picture but fine for second bedroom. Screen is very bright would like to turn brightness down even more. Excellent value for the money.

    I would recommend this to a friend
  • Pros mentioned:
    Setup ease, Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to use and has guest mode. Lightweight.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am so enjoying my new 2025 Roku 40" LED Smart TV. I'm glad I purchased it and for a reasonable price. It plays so nice and the picture is very clear. I highly recommend this TV, if you're shopping for a new TV, you won't be disappointed.

    I would recommend this to a friend
  • Pros mentioned:
    Setup ease

    Rated 5 out of 5 stars

    Roku TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, with easy setup. I am enjoying watching programs on this TV. Would recommend it to anyone looking to by a new TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted a smallish tv to replace an old one in the bedroom and this was perfect. A little larger but good color and not difficult to hang on the wall. Setup was easy, ROKU is great.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku 40" 5 Stars

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    5 stars love the product. My only issue I had was having to buy a Phillips Head screw driver long enough with a small bit to tighten the legs. The legs works great now. Fantastic product, highly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My new TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV. It has so many features so many channels very good quality. Enjoy watching it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great and very adjustable. Great sound for a modern flat screen. Nice having Roku built in to the system

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size and clear picture. Skeptical of dropping cable for ROKU but VERY IMPRESSED! Glad I did!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works exactly as it should. Great picture, Roku is easy to set up and operate. Love it!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    works great don't have cable just goes through tv with the app because has been getting alittle high on price for having cable boes so just have wi-fi and internet but with the app on the tv it's great the tv is great

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BESTBUY BEST PRICE GREAT TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. I waited one year for the price to go down and when it did BestBuy had the best price! Great picture and good sound and easy as pie to set up. I would most def recommend this television.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Roku TV-40" Class Select Series HD (1080p)

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good value. Great picture. Easy set up except for attaching the stands. Looked like something that would take less than 10 minutes but took me at least an hour and still do not feel completely stable. I was thrilled to be able to cut the cable cord though.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Roku tv has excellent picture, picks up local channels with indoor antenna, antenna has great sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    ROKU 40" TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The store experience was excellent. The The Roku 40" is great in the bedroom. The picture quality is is wonderful and price point os fantastic.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku tv/Christmas present/Best Buy quick delivered

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Order came quickly easy to order delivered quickly bought for a Christmas present for grandson not received by him yet. but we have 2 Roku tv ourselves they have been great tvs so far

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    True stream machine - No RCA inputs

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Positive: - platform agnostic - simple set up Negative: - no RCA inputs for older media connections - sound - our TV is on a table, not hanging, but native sound is not great; clever way to upsell you on a sound bar I guess

    I would recommend this to a friend
    • Brand response from Roku Support
      Posted .

      Hi there! Thank you for sharing your feedback with us. Please note that if you are connecting an older device, using a third-party RCA to HDMI converter may be beneficial, although performance can vary based on the converter and the source device. If there is anything we can assist you with in the future, please do not hesitate to reach out at support.roku.com/contactus. In the meantime, we will ensure this information is passed along to the product team. Thank you! Elmer, Roku Customer Advocate roku

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy on Roku TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the price for the size with awesome sound and fits wherever you place it without having to struggle making changes to space in bedroom.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good TV but bad feet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. The foot stand is weird. The screws don't fit so it needs to be predrilled in order to make tighten up to the TV.

    I would recommend this to a friend
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