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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 1,793 reviews
  • Rated 5 out of 5 stars

    nice quality t.v.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good price, beautiful picture. My first Sony lasted over 13 years, never a problem.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    A+A+A+

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A+A+A+ EXCELLENT PERFECT!!!! DEFINITELY WOULD BUY AGAIN!!! HIGHLY RECOMMENDED!!! THANK YOU!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Scarface41,

      Thank you for choosing Sony!

      We couldn't be happier to hear that your experience with the XR65X90L TV was excellent and perfect! Your enthusiasm and recommendation mean a lot to us. Thank you for sharing your positive feedback—it truly motivates us to continue delivering outstanding products and service. We look forward to serving you again!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    4k sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great and sound is good. Pretty easy one person setup also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DakotaE, Thank you for the excellent review! We're glad you like the amazing picture and sound quality, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV Great Features!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We researched multiple brands and display types before buying this TV and are glad we did. This Sony fits our living room like a glove. Sleek and brilliant colors without looking fake like some of the higher end TV. Highly recommended! The user interface search function could be a little more robust.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaY, Awesome! We're delighted to hear that you're enjoying the picture quality of your TV. Your feedback is greatly appreciated. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Couldn't be happier!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We replaced a 12-year old 55" Sony with this 65" Sony. We could not be happier! Beautiful, crisp, sharp, bright picture. The colors leap off the screen, especially reds and blues. And, the TV has hook-ups for our older Surround system. The value of this TV, for what it costs, is off the charts. We thought our previous Sony had a great picture, but with newer technology, this Sony is a fantastic TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toner, Thanks for sharing your awesome experience. We are glad to hear that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very simple to set up and picture is amazing. My 4th new Sony in 3 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FSJim, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall great TV, vibrant colors, good interface. While rare, only complaint is the TV occasionally restarts randomly. Nothing it is rare, but can be annoying.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinH, thank you for taking the time to share your thoughts with us! It brings us great joy to hear that you're pleased with the vibrant colors and user-friendly interface of the XR-65X90L TV.

      We understand that experiencing occasional restarts can be frustrating, and we appreciate your feedback on this matter.
      To resolve the issue, we encourage you to contact our technical support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv who will be happy to assist you in troubleshooting the restarts.

      Thanks for choosing Sony and for letting us know about this issue.
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new TV. Very good tv quality, beautiful picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimR,

      Great! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv quality is very good sound is good also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BarbaraaF, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has great sound and great picture. The color is so vibrant.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful designed. Clear vision. Easy to install. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rose, thank you for the wonderful 5-star review! We couldn't be happier to hear that you're enjoying the Sony - 65" Class BRAVIA XR X90L. With its stunning picture quality, rich colors, detailed contrast, and support for Dolby Vision and Dolby Atmos, this TV truly delivers an immersive cinematic experience. We really appreciate your support and thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture, sounds good, blindingly bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aaron,

      We are immensely pleased to hear that you are enjoying the incredible picture and impressive brightness of your BRAVIA X90L! To deliver that "blindingly bright" performance, this model features Full Array LED backlighting, which controls zones of LEDs to provide peak brightness and deep blacks simultaneously. Additionally, the XR Processor™ utilizes XR Triluminos Pro technology to precisely balance light output across the entire screen, ensuring that every scene is vivid and full of lifelike detail.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Impressive image quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome upgrade from our old Samsung, Sony never disappoints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ROGERB,

      Thank you for sharing your wonderful review!

      We are delighted to know that you are enjoying your X90L. This premium television is undoubtedly the enhancement you were seeking for your home entertainment experience.

      We appreciate your choice in Sony!

      Sincerely,
      Jenn Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv, it is so clear and great for ps5. Worth the cost

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayQ, we're beyond pleased to hear you're enjoying your new Sony - 65" Class BRAVIA XR X90L. This TV combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, this model gives you smooth and clear movement for responsive gameplay! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear and bright. Can view from the side and picture does not break down.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS, thank you for the 5 stars! It is fantastic to know you're enjoying the X90L's high definition and vibrant colors! Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Easy to use the functions and integrate peripherals

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clayton,

      Amazing! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had an older Sony Bravia TV and recently updated to this one. Easy setup and works great. Picture and color is so much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanW, we're happy to know that you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clear picture. Colors are sharp. Great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, Tiyra! We're thrilled to hear that you're enjoying the clear picture and sharp colors of your new XR65X90L. With features like the Cognitive Processor XR™ and Full Array LED technology, this TV is designed to deliver vibrant colors and incredible clarity for a truly immersive viewing experience. We hope you continue to enjoy your purchase and explore everything your BRAVIA XR has to offer. Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great color! This is the second Sony Bravia in our house. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatJ,

      Thanks for the 5-star rating! We're thrilled to hear you're loving the great picture and color of the X90L TV! Enjoy every moment with your new TV.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to control. Great for watching football

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeroldK,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US