Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black
Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black
Product Set
w/ 28-70mm Lens- Sony - SFG128T/T1 128GB SDXC UHS-II TOUGH G Series Memory Card$360.99
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Specifications
- Image Sensor Size35mm Full Frame (36 x 24 mm)Effective Pixels24.2 megapixelsStandardized Video Resolution4K (2160p)
- Key Specs
- Image Sensor Size: 35mm Full Frame (36 x 24 mm)
- Effective Pixels: 24.2 megapixels (The actual number of pixels which make up the viewable image.)
- Standardized Video Resolution: 4K (2160p) (An approximated measurement of the product’s video resolution. This may not be the exact resolution of the product, which may be slightly more or less when using a pixel-by-pixel measurement.)
- General
- Brand: Sony
- Model Number: ILCE7M3K/B
- Product Name: Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens
- Color: Black
- Product Set: w/ 28-70mm Lens
- Camera Model Family: Sony a7 III
- Digital Camera Type: Mirrorless Camera with Lens
- Imaging
- Image Sensor Type: CMOS (CCD and CMOS are the two main technologies used in image sensors. CCD, the older of the two types, turns analog light signals into digital pixels. This conversion happens without distortion, resulting in high-quality images. Newer CMOS sensors use transistors at each pixel to move electrical charges. CMOS sensors are typically less expensive, but also require more light to create distortion-free images.)
- Image Sensor Size: 35mm Full Frame (36 x 24 mm)
- Total Pixels: 25 megapixels (Generally, the more pixels, the higher the image resolution and the finer the detail that can be seen.)
- Image Resolution (Display): 6000 x 4000 (Refers to the number of pixels, both horizontally and vertically, used to either capture an image or display it. The higher the resolution the finer the image details.)
- Zoom Capability: true (This function allows for magnification of the subject.)
- Digital Zoom: None (A digital zoom is accomplished electronically, with no adjustment of the camera's optics, and no optical resolution gained in the process. The existing data is not enhanced or added to, merely displayed at a lower resolution, thereby giving an illusion of an enlarged image.)
- In-Camera Image Stabilization: true (This feature helps reduce image blurring from camera motion. In-camera stabilization means the image sensor itself moves to counteract detected motion.)
- Low Light/High Sensitivity: true (High sensitivity digital imaging devices are designed to work in low light conditions to produce a high dynamic range image.)
- Image File Format(s): JPEG, RAW (Standardized software format(s) of storing digital images. The type of format chosen for capturing and compressing the image can determine quality, level of detail, and storage space required.)
- Focus
- Autofocus: true (Allows the camera to automatically focus through the lens, rather than by adjusting the lens manually.)
- Eye Autofocus (Eye AF): true (Automatically seeks out and focuses on the subject's eye and holds it as the camera and subject move and as the photographer shoots at high frame rates.)
- Exposure Control
- Shutter Speeds: Still images: 1/8000 to 30 sec, Bulb; Movies: 1/8000 to 1/4 (1/3 steps); up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode) (The length of time the shutter remains open when the shutter release is activated, expressed in fractions of seconds. The longer the shutter is open, the more light that is able to be captured by the camera sensor.)
- Minimum Aperture: f/36 (The smallest opening of a lens, typically expressed in f-numbers. The larger the number, the smaller the aperture and the less light that can enter the lens. A smaller aperture creates a larger depth of field, which keeps both foreground and background in focus.)
- Maximum Aperture: f/3.5 (The limit to how wide a lens can be open, typically expressed in f-numbers. The smaller the number, the larger the aperture and the more light that can enter the lens. A larger aperture creates a shallower depth of field, helpful for keeping subjects in focus and blurring background details.)
- Brightness Control: true (Allows the camera to adjust the brightness of a captured image for optimal exposure.)
- Burst Mode: true (Also referred to as continuous shooting. This feature captures multiple shots in rapid succession.)
- Burst Rate: 5 frames per second
- Self Timer: true
- Self-Timer Delay: 10 seconds, 2 seconds, 5 seconds
- Shooting Modes: AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie modes (Exposure modes employed by the photographer to control the optimal aperture, shutter speed, ISO, and other settings for capturing specific subjects/scenes. Examples include Aperture-Priority, Macro, and Manual modes.)
- Panorama Mode: false
- Scene Modes: Auto, Aperture priority, Shutter-speed priority, Manual, Movie, Scene selection (Exposure modes with predetermined optimal settings for capturing specific scenes. Examples include Landcape, Portrait, and Sports modes.)
- White Balance Modes: Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Warm White, Cool White, Day White, Daylight, Flash, Underwater, Color Temperature, Color filter, Custom (Settings that calibrates how the color white is rendered in an image/video, reducing the appearance of unnatural contrasts caused by various light sources.)
- Effective Pixels: 24.2 megapixels (The actual number of pixels which make up the viewable image.)
- Lens
- Lens Mount Compatibility: Sony E-Mount, Sony E-Mount (Full-Frame)
- Lens Type: Standard Zoom
- Minimum Focal Length: 28 millimeters (The minimum distance between the lens and the image sensor that allows the subject to be in focus. The shorter the focal length, the greater the area of scene captured.)
- Maximum Focal Length: 70 millimeters (The maximum distance between the lens and the image sensor that allows the subject to be in focus. The greater the focal length, the smaller the area of scene captured.)
- In-Lens Image Stabilization: true (This feature helps reduce image blurring from camera motion. Lens stabilization means an element within the lens moves automatically to counteract detected motion.)
- Lens Series: Sony E (The product group that the lens belongs to, based on similar shared features.)
- Lens Model Number: SEL2870
- Flash
- Integrated Flash: false
- External Flash Mount: Hot Shoe (A cold shoe is a mounting point on top of a camera to securely attach a flash unit or other compatible accessories. A hot shoe is a cold shoe with an electrical connection that insures communication and synchronization between camera and accessory.)
- Display
- Display Type: TFT-LCD
- Screen Size: 3 inches (Size of the screen, measured diagonally from corner to corner.)
- Screen Resolution: 921,600 dots (Screens come in a range of resolutions (measured in pixels, horizontal x vertical). The higher the resolution, the greater the picture quality.)
- Viewfinder Type: Electronic (A viewfinder is the part of a camera (or attachment) that allows you to see and focus a scene in frame. Optical viewfinders let you view the scene directly through the lens. Electronic viewfinders display the image on a screen in its approximate final form.)
- Touch Screen: true (Touch-screen devices make navigating more intuitive. Using a touch-screen display, you can do things such as tap to select, hold and drag to move items, swipe to scroll, and pinch to zoom.)
- Varying Angle Screen: true (The camera's screen can be flipped out and adjusted to rotate, tilt, and/or swivel.)
- Video
- Standardized Video Resolution: 4K (2160p) (An approximated measurement of the product’s video resolution. This may not be the exact resolution of the product, which may be slightly more or less when using a pixel-by-pixel measurement.)
- Video Resolution(s) and Frame Rate(s): 4K (2160p) video recording at 60 fps (Refers to the number of pixels, both horizontally and vertically, and the frame rate used to capture the video. The higher the resolution the finer the video detail that can be seen. The faster the frame rate the smoother the playback for higher motion activities like sports.)
- Maximum Video Frame Rate: Up to 60 fps (The maximum frequency at which consecutive images can be captured by a video recording device.)
- HDR Mode: true (HDR Mode uses multiple photos taken at different exposures to add more dynamic range to photographs. HDR technology displays content with greater contrast between bright and dark, resulting in clearer and more lifelike images.)
- Slow Motion Recording: false
- HD Movie Mode Focus: Automatic
- Storage
- Number of Memory Card Slots: 2
- Compatibility
- Tripod/Monopod Mountable: true (A support function that allows the device to be mounted to monopods and tripods for leveling and stability.)
- Memory Card Compatibility: Memory Stick Micro, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Secure Digital, Secure Digital Extended Capacity (SDXC), Secure Digital High Capacity (SDHC), microSD, microSDHC, microSDXC (The type of memory card(s) recommended for use with the product.)
- Remote Compatible: true
- Features
- Face Detection: true (A function that automatically detects human faces and then sets focus and appropriate exposure to capture them.)
- Smile Mode: false (When enabled, this mode works in conjunction with face detection to automatically take a photo when a smile is detected.)
- Integrated GPS: No
- Records Audio: true
- Connectivity
- Wireless Connectivity: WiFi, NFC (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
- Output(s): 3.5mm audio, HDMI, USB
- Microphone Input: true (The device features an input for connecting an external microphone.)
- Headphone Jack: true (The device features an interface that allows for the connection of headphones.)
- PictBridge Enabled: false (PictBridge allows digital cameras, camcorders and other image capture devices to connect and print directly to photo printers and other output devices without using a computer.)
- Power
- Rechargeable Battery: true
- AC Adapter Compatible: true (The device is able to be charged using an external power adapter which meets input and output voltages specified by the manufacturer.)
- Removable Battery: true
- Battery Model: NP-FZ100 (The model number of the battery necessary for operation of the device.)
- Number of Batteries Required: 1
- Number of Images Per Charge: 710
- Included
- Number of Lenses Included: 1
- Camera Bag/Case Included: false
- Batteries Included: true (Indicates whether the product comes with the required batteries for its operation.)
- AC Adapter Included: true (An external power adapter is included for operation.)
- Memory Card Included: false (Indicates whether a memory card is included.)
- Dimensions
- Product Height: 3.88 inches (The out of box height of the item. Height is measured as the vertical distance from the bottom of the item to the top as it would be primarily used or placed.)
- Product Width: 5 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
- Product Depth: 2.9 inches (The out of box depth of the item. Depth is measured as the distance from the front of the item to the back as it would be primarily used or placed.)
- Product Weight: 3.52 pounds (The out of box weight of the item.)
- Camera Body Weight: 1.43 pounds
- Warranty
- Warranty - Parts: 1 year
- Warranty - Labor: 1 year
- Other
- UPC: 027242910775
Capture stunning portraits and beautiful action shots with this Sony a7 III full-frame mirrorless camera with FE 28-70mm standard zoom lens. Optical SteadyShot image stabilization delivers blur-free, crisp images, while the seven-blade circular aperture delivers more natural-looking bokeh effects. With its dust- and moisture-resistant design, this camera is ideal for both indoor and outdoor photo shoots.
- FE 28-70mm F3.5-5.6 OSS standard zoom lens: This focal range is great for everyday shots, including everything from spectacular landscapes to exceptional close-ups.
- 24.2MP resolution delivers gorgeous shots with lifelike detail: The Exmor R full-frame CMOS sensor produces high-resolution photos with intense clarity.
- ISO 100-51,200 (expandable to 50-204,800): Shoots sharp photos and videos in almost any lighting conditions, so you can capture brilliant sunrises, sunsets and nighttime images.
- Don't miss a shot with high-speed continuous shooting: Take photos at up to 10 fps to easily create detailed photos of sporting events and other fast-moving action.
- Fast hybrid AF with 693 phase detection and 425 contrast detection focus points: Ensures accurate tracking, and automatic, single-shot, continuous, direct manual and manual focus modes provide flexibility.
- High-resolution 4K HDR videos: The camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow that offers wide dynamic range for highly precise and lifelike movie images without color grading.
- Wirelessly stream still images and movies to a smartphone, PC or TV: Built-in Wi-Fi allows simple connectivity.* The NFC (Near-Field Communication) technology supports remote operation via a compatible device.
- 2.95" TFT touch-screen monitor: The 921,600-dot resolution and five-step brightness control offer clear visuals for framing or reviewing shots, and the tilting design makes it easy to find the right angle.
- New front-end LSI and BIONZ X image processor: These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range and massive 15-stop dynamic range at low sensitivity settings.
- Electronic viewfinder makes it easy to frame shots: The XGA OLED viewfinder with 2,359,296-dot resolution, auto and manual brightness control, five-step manual color temperature control and 100% coverage provide a great view.
- TTL (Through-the-Lens) preflash control: Helps you achieve optimal lighting conditions with a compatible external flash (not included).
- Image sensor shift mechanism with five-axis compensation: Helps counteract the effects of camera shake and vibration for quality videos.
- Face detection and eye AF: This camera detects up to eight individual faces, and its fast and accurate eye autofocus ensures stunning portraits.
- HDMI output allows easy connection to HDTV: Easily connect your camera to an HDTV for immediate movie playback. An HDMI cable is required (sold separately).
- Two media card slots for storing and transferring images: Accept Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD, SDHC, SDXC, microSD, microSDHC (adapter required), microSDXC (adapter required) memory cards (not included).
- FE 28-70mm F3.5-5.6 OSS standard zoom lens: This focal range is great for everyday shots, including everything from spectacular landscapes to exceptional close-ups.
- 24.2MP resolution delivers gorgeous shots with lifelike detail: The Exmor R full-frame CMOS sensor produces high-resolution photos with intense clarity.
- ISO 100-51,200 (expandable to 50-204,800): Shoots sharp photos and videos in almost any lighting conditions, so you can capture brilliant sunrises, sunsets and nighttime images.
- Don't miss a shot with high-speed continuous shooting: Take photos at up to 10 fps to easily create detailed photos of sporting events and other fast-moving action.
- Fast hybrid AF with 693 phase detection and 425 contrast detection focus points: Ensures accurate tracking, and automatic, single-shot, continuous, direct manual and manual focus modes provide flexibility.
- High-resolution 4K HDR videos: The camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow that offers wide dynamic range for highly precise and lifelike movie images without color grading.
- Wirelessly stream still images and movies to a smartphone, PC or TV: Built-in Wi-Fi allows simple connectivity.* The NFC (Near-Field Communication) technology supports remote operation via a compatible device.
- 2.95" TFT touch-screen monitor: The 921,600-dot resolution and five-step brightness control offer clear visuals for framing or reviewing shots, and the tilting design makes it easy to find the right angle.
- New front-end LSI and BIONZ X image processor: These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range and massive 15-stop dynamic range at low sensitivity settings.
- Electronic viewfinder makes it easy to frame shots: The XGA OLED viewfinder with 2,359,296-dot resolution, auto and manual brightness control, five-step manual color temperature control and 100% coverage provide a great view.
- TTL (Through-the-Lens) preflash control: Helps you achieve optimal lighting conditions with a compatible external flash (not included).
- Image sensor shift mechanism with five-axis compensation: Helps counteract the effects of camera shake and vibration for quality videos.
- Face detection and eye AF: This camera detects up to eight individual faces, and its fast and accurate eye autofocus ensures stunning portraits.
- HDMI output allows easy connection to HDTV: Easily connect your camera to an HDTV for immediate movie playback. An HDMI cable is required (sold separately).
- Two media card slots for storing and transferring images: Accept Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD, SDHC, SDXC, microSD, microSDHC (adapter required), microSDXC (adapter required) memory cards (not included).
Whats Included
- AC adapter (AC-UUD12)
- FE 28-70 mm F3.5-5.6 OSS zoom lens
- Micro USB cable
- Owner's manual
- Rechargeable battery (NP-FZ100)
- Sony Alpha a7 III Mirrorless [Video] Camera
- AC adapter (AC-UUD12)
- FE 28-70 mm F3.5-5.6 OSS zoom lens
- Micro USB cable
- Owner's manual
- Rechargeable battery (NP-FZ100)
- Sony Alpha a7 III Mirrorless [Video] Camera
Product Manuals
Q: Does this camera support wireless image transfer?
A: Yes, the built-in Wi-Fi allows you to wirelessly stream still images and movies to a compatible smartphone, PC or TV.
Q: What is the resolution of the camera sensor?
A: This camera uses a 24.2MP Exmor R full-frame CMOS sensor.
Q: Does this camera have a touchscreen?
A: Yes, the camera has a 2.95" TFT touch-screen monitor.
Q: Can I connect this camera to my TV to view images?
A: Yes, you can easily connect the camera to an HDTV for immediate movie playback using an HDMI cable (sold separately).
Q: How many memory card slots does the camera have?
A: The camera has two media card slots.
Q: What is the maximum shutter speed of the Sony camera?
A: The maximum shutter speed for still images is 1/8000 of a second.
Q: Does the a7-iii accept lenses that currenly fit my Sony a6000?
A: yes don't worry they work better in almost every way on the A7iii than on the a6000 . Faster autofocus, way way better photos in low light when using high ISO settings and/or slow shutter speeds, especially with the IBIS in-camera stabilizer (helps stabilize too nuch coffee shaky hand shots with ANY lens you put on). The A7iii will automatically go into 'APS-C' mode (unless you choose to disable that in settings) which is just a fancy way of saying the camera will digitally zoom to 1.5x so that a smaller portion of the sensor gets used (centered area, having same 24mm width x 16mm height as the a6000). Sometimes you might want to disable the APS-C mode to acheive different perspectives, especially with ultra wide lenses like the 10-18. In any case if you are adding a A7iii to your a6000 system I would bet you will be very happy with the results!
Q: Does this come with a memory card?
A: No, you’ll need to buy memory cards (it has 2 slots available) separately. If you’re going to be shooting video primarily, be sure to get fast enough cards.
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Capture stunning portraits and beautiful action shots with this Sony a7 III full-frame mirrorless camera with FE 28-70mm standard zoom lens. Optical SteadyShot image stabilization delivers blur-free, crisp images, while the seven-blade circular aperture delivers more natural-looking bokeh effects. With its dust- and moisture-resistant design, this camera is ideal for both indoor and outdoor photo shoots.
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Capture your subjects with beautiful results when you use the Sony a7 III full-frame mirrorless camera. A back-illuminated image sensor and evolved image processing system deliver high-quality images in a range of lighting conditions, while the five-axis stabilization technology provides steady shots for crisp, clear image capture. With 693 phase detection AF points, this Sony a7 III full-frame mirrorless camera allows for precise focusing, even during action shots.
| Pros for Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black | |||
|---|---|---|---|
| Camera Quality, Ease of use, Overall Performance, Battery Life, Weight | Overall Performance | Camera Quality, Overall Performance, Ease of use, Features, Auto Focus | Battery Life, Features, Image Quality, Ease of Use, Autofocus |
| Cons for Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black | |||
| Menu, Learning Curve, Touch Screen | There were no cons for this product— | Overheating, Price, Weight | Menu System, Grip |
Specs
Reviews
Customers are saying
Customers are pleased with the Alpha 7 III Mirrorless Camera's exceptional camera quality, ease of use, and overall performance. Many appreciate its long battery life and lightweight design. While some find the menu system less intuitive and note a learning curve, most agree that the camera's auto focus, price, and features make it an amazing product.
- Camera Quality (1112)
- Ease of use (189)
- Overall Performance (147)
- Menu (15)
- Learning Curve (6)
- Touch Screen (4)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- Rated 5 out of 5 stars
Still the #1 Workhorse Camera in 2026
The Sony a7 III is still one of the best cameras you can buy in 2026. Even though newer models exist, this camera continues to deliver outstanding performance, reliability, and image quality. The 24.2MP full-frame sensor produces beautiful, sharp images with excellent dynamic range and low-light performance. Autofocus is fast and accurate, and the camera can shoot up to 10 frames per second, which makes it great for sports, portraits, events, and everyday photography. (Digital Camera World) What really makes the a7 III special is the balance of performance and value. It’s a true hybrid camera that handles both photography and 4K video very well, while still being compact and durable. Even years after its release, many photographers still use it professionally because it’s so dependable and versatile. (Glint Photography) Battery life is excellent, the grip feels great in the hand, and Sony’s E-mount lens system gives you access to some of the best lenses available. For the price, it’s still one of the best full-frame cameras on the market. If you want a powerful, reliable camera that can handle almost anything, the Sony a7 III remains a top choice and a true classic. Highly recommended.
JOHNNYD Posted
- Rated 5 out of 5 stars
The Camera That Made Me Fall in Love With Photogra
I’ve owned everything from point-and-shoots to DSLR setups over the years, but nothing has impacted my photography the way the Sony a7III has. I bought it at Best Buy a few months ago after debating between a few mirrorless options, and I can honestly say this camera has reignited my creativity. The image quality is incredible, even straight out of camera. Dynamic range, low-light performance, and sharpness all live up to the hype. I mostly shoot portraits, live music, and family events — and the eye autofocus alone has saved me from missing so many once-in-a-lifetime shots. It just works. What really surprised me, though, is how intuitive the a7III feels. I’m not a full-time professional, but this camera makes me feel like one. It doesn’t get in the way — it helps me tell better stories. The battery life is solid, dual card slots give peace of mind, and paired with a fast prime, this thing is a powerhouse. I’ve since taken it on vacations, used it for client work, and captured some of my favorite personal photos ever. It’s more than a tool — it’s something I now bring with me everywhere. If you’re on the fence about upgrading to a full-frame mirrorless system, this is the one. It’s not the newest kid on the block anymore, but it’s still one of the smartest investments I’ve made. And yes, if this review wins the $400 gift card, I already know it’s going toward a new lens. Because with the a7III, you want to shoot more. And that says everything.
JimmyMcUsb Posted
- Rated 5 out of 5 stars
Great camera
I am a beginner, and this camera is great for learning. The pictures look sharp and clean, even in low light. Colors look natural. The camera focuses fast and does a good job finding the subject. Video quality is very good and looks smooth. The camera feels strong and well made. It does not feel cheap. Battery lasts a long time. I am new to cameras, but a professional friend recommended this one. I am very happy with it and think it’s a great choice to grow with.
AnaK Posted
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