Half-Frame...but Digital, Recreating the idea of a half-frame film camera in digital form, the FUJIFILM X half is an especially sleek and portable point-and-shoot with a unique vertical 1" sensor design, fixed wide-angle prime lens, and several film-reminiscent shooting functions meant to replicate the enjoyment and decisiveness of shooting film. 18MP 1" Sensor, 3:4 Vertical Aspect Ratio, Riffing on the half-frame concept from the film world, the X half features an appropriately sleek 1" sensor, which is vertically oriented, that produces 18MP 3:4 stills and videos. This sensor works alongside the Film Simulation modes to produce filmic and expressive images and is benefitted by a +/-3 EV exposure compensation dial and manual exposure control settings that are adjustable via the lens's aperture ring and from the rear touchscreen. Film Camera Mode Another nod to the film world, the X half can be configured to record in Film Camera Mode: a shooting style that requires you to choose one specific Film Simulation setting and a 36, 54, or 72-shot "roll" of film, with the results only visible after you've finished the roll and digitally "developed" your shots using the FUJIFILM app or transferred the files to your computer. Also, after finishing your roll, the camera will automatically produce an additional contact sheet image, fit with film strip borders, to review all of your shots at a glance.

Half-Frame...but Digital, Recreating the idea of a half-frame film camera in digital form, the FUJIFILM X half is an especially sleek and portable point-and-shoot with a unique vertical 1" sensor design, fixed wide-angle prime lens, and several film-reminiscent shooting functions meant to replicate the enjoyment and decisiveness of shooting film. 18MP 1" Sensor, 3:4 Vertical Aspect Ratio, Riffing on the half-frame concept from the film world, the X half features an appropriately sleek 1" sensor, which is vertically oriented, that produces 18MP 3:4 stills and videos. This sensor works alongside the Film Simulation modes to produce filmic and expressive images and is benefitted by a +/-3 EV exposure compensation dial and manual exposure control settings that are adjustable via the lens's aperture ring and from the rear touchscreen. Film Camera Mode Another nod to the film world, the X half can be configured to record in Film Camera Mode: a shooting style that requires you to choose one specific Film Simulation setting and a 36, 54, or 72-shot "roll" of film, with the results only visible after you've finished the roll and digitally "developed" your shots using the FUJIFILM app or transferred the files to your computer. Also, after finishing your roll, the camera will automatically produce an additional contact sheet image, fit with film strip borders, to review all of your shots at a glance.

Enjoy film camera creativity and simple sharing with FUJIFILM X half digital camera. It features 26 analog-inspired film and filter options; alongside unique functionality that will make content stand out. Combine two still images, two videos, or one of each with the unique 2-in-1 mode, or relive the experience of using film with Film Camera mode, which lets you create without distraction. Compact and lightweight, X half can be carried wherever you go and is so easy to use that it can be handed around to friends and family to make great memories. The one-inch sensor and fixed, wide-angle lens will help you make content you’ll want to share – and it’s so easy to do it. Connect directly to select instax printers (sold separately) to hand out mementos, or use the dedicated X half app to share the results far and wide!

A real camera for real life, with exceptional performance and portability, the LUMIX G100 lets you make images worthy of your memories. This incredibly lightweight and versatile camera takes stunning images with such ease, you’ll never reach for your phone again when you need to capture that once-in-a-lifetime moment. The G100 records in 4K photo and video; create smooth, high-resolution 4K 24p/30p videos and FHD at 60p. The G100 integrates seamlessly with smartphones for editing and sharing, making sure you can easily share with friends and family, and on social media. When you're ready to start editing, you can retouch, resize, crop, and more within the camera, or send to a Bluetooth or Wi-Fi-paired device with the push of a button via the LUMIX Sync app. For advanced videographers, the LUMIX G100 supports V-Log L recording to allow you to edit with wide degree of freedom. You'll find all the camera features you need, right at your fingertips: a 3.0-inch free-angle touch rear monitor and advanced image stabilization, to ensure that you can shoot a clear walk-and-talk from any angle; to the Frame Marker, which enables you to quickly check the composition in various popular aspect ratios such as 16:9, 4:3, 1:1, 4:5, 5:4 and 9:16 ready for every social media platform; to the REC Frame Indicator, which helps you avoid time-consuming re-dos by clearly indicating when the camera is recording. The G100 also features high-quality spatial audio recording, integrating OZO Audio by Nokia. The high-performance built-in mic is composed of three internal microphones (Surround, Front, and Back), which can be activated manually or automatically through the tracking function to ensure clear audio whether you're recording your families, selfies, interviews, live events, or nature. Compatible with the Micro Four Thirds system, the G100 is remarkably compact and lightweight, easy to carry even with a lens. Tripod grip (sold separately) makes it easy to hold the camera and connects with the camera via USB to start/stop video recording, release the shutter, and enable/disable Sleep mode. Whether you are a beginner who’s upgrading from a smartphone camera or an experienced content creator, you will find the G100 the perfect camera for creating ready-to-share, gorgeously high-quality videos and still photos that bring your ideas to life.

A pocket-sized powerhouse with incredible image quality for travel, concerts, and everyday adventures, the LUMIX ZS99 has a 24-720mm LEICA DC lens, and 60x iZoom for incredible detail. Steady shots are guaranteed with 5-Axis HYBRID O.I.S.+, while 4K PHOTO and 4K video deliver breathtaking clarity. Shoot from any angle, anywhere, with a tiltable 1,840k-dot monitor, universal USB Type-C charging, and seamless sharing via Wi-Fi and Bluetooth.
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