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Hisense - 65" Class UR9 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)

Model: 65UR9SG
SKU: 6673154
Sold byBest Buy

Customers are saying

Customers frequently mention that the television offers impressive brightness levels. Additionally, users have noted that the remote control feels solid and well-constructed.

Generated by AI based on customer reviews.

Highlights

Features
  • RGB MiniLED - Natural and Real Color

    Unlike typical MiniLED TVs that filter color from a single light source, RGB MiniLED uses red, green, and blue light individually for more natural and real color. Everything looks richer with better contrast, revealing subtle shades and fine details. This approach prioritizes accuracy over artificial brightness. With True 100% BT.2020 color* and Pantone validation, colors appear true to life-just as the creator intended.

  • RGB MiniLED - Eye Comfort (Reduced Blue Light)

    As the first to market with RGB MiniLED technology—optimizing light wavelengths at the source—Hisense has earned TÜV Rheinland certification for eye comfort, an independent global standard for eye comfort and safety. RGB MiniLED reduces harmful blue light by up to 50%* without compromising color accuracy or picture quality. This means less eye fatigue or disruption to the circadian rhythm, ensuring a more comfortable viewing experience, day or night.

  • RGB MiniLED - Energy Efficiency

    Because RGB MiniLED generates color directly instead of filtering it from a blue source, it uses light more efficiently. This next-generation approach is 40% more energy efficient* while maintaining high performance — highlighting a smarter, more advanced display design that is better for your viewing experience and your energy bill.

  • Hi-View AI Engine RGB

    The Hi-View AI Engine RGB-our most powerful AI processor-works behind the scenes to perfectly balance color and brightness together-so every scene looks vivid, natural and exactly the way it was meant to be seen. It intelligently controls each of the up to nearly 35,000 individual RGB LEDs right at the source.

  • Native 180Hz Refresh Rate with AI Smooth Motion & Motion Rate 720

    Fast action, sports, quick cuts-with native 180Hz performance, nothing blurs or stutters. Our advanced motion technology keeps every frame smooth and sharp so you never miss a detail, no matter how fast the action gets. The Native 180Hz panel - among the highest in the TV industry - combined with AI Smooth Motion and Motion Rate 720 delivers ultra-smooth motion with exceptional clarity.

  • Ultra-Low Reflection Obsidian Panel

    Whether it's a dimly lit thriller or a sunlit afternoon in your living room, dark scenes stay rich and deep—never gray, never washed out. Because true contrast makes every detail stand out. The Ultra-Low Reflection Obsidian Panel dramatically reduces reflection.

  • Chromagic Color Management System (CMS)

    See every color as it exists in the real world. Everything you watch looks more immersive and balanced—from the most subtle skin tones to the boldest, vibrant landscapes. This is made possible by Chromagic CMS, which uses pro-active color calibration and 3D mapping to fine-tune every shade with RGB precision for total accuracy.

  • Chromagic Optical Design

    Enjoy a perfectly clear, uniform picture from edge to edge. Every scene looks cleaner and more natural with a balanced brightness that stays consistent across the entire screen. This is achieved through Chromagic Optical Design, which uses advanced light control and precision lens engineering for virtually no halos and ensure every color is processed with total efficiency.

  • Game Booster 330 with Enhanced Game Bar

    Unlock ultra-responsive gameplay with enhanced VRR up to 330Hz* and AMD FreeSync Premium Pro certification for smooth, tear-free gameplay. Low latency and fast response times keep every session responsive and immersive. With Game Bar, you can monitor FPS, VRR, HDR, and settings in real time, making quick adjustments without leaving the game.

  • 4.1.2 Multi-Channel Surround & Tuned by Devialet

    With multi-channel surround sound, Dolby Atmos and precision tuning by Devialet, sound moves above and around you—transforming movie night into a theater-level experience without external speakers.

  • Google TV with Gemini Interactive AI

    Chat with Gemini, your conversational AI assistant built into Google TV. Discover what to watch with personalized recommendations across 10,000+ apps or find content by simply describing what you want. Go beyond entertainment with extensive, visual answers, stay updated on sports and news, or explore topics like fitness, cooking, and travel—all on your TV.

  • IMAX Enhanced

    IMAX Enhanced certified for signature IMAX picture performance and DTS-powered immersive audio brings home an unparalleled cinematic experience.

  • Filmmaker Mode

    See and hear every movie exactly the way the director meant you to. Every color, every sound, every frame — nothing added, nothing lost.

  • Pure Elegance

    Elevate your living space with a look that blends in perfectly. This TV is designed to complement your room’s style—not distract from it—ensuring your focus stays entirely on the beautiful picture. Whether wall-mounted or placed on a console, the refined, minimalist chassis and ultra-clean profile create a sleek, seamless fit for any home.

  • Total HDR Solution

    Every scene the way it was meant to look. Brighter highlights, deeper blacks, and more detail — whether you're watching a sunny landscape or a dimly lit thriller, the picture always delivers. Supports Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.

  • 4K UltraHD Resolution & AI 4K Upscaler

    Whatever you watch, the picture gets better. Shows, movies, and streaming content are automatically sharpened and cleaned up — so everything looks closer to 4K, even if it wasn't shot that way.

  • Dolby Vision & Dolby Atmos

    Dolby Atmos paired with Dolby Vision provides cinematic HDR picture with stunning brightness and contrast, with immersive, room-filling sound — creating an entertainment experience unlike any other.

  • Advanced Connectivity

    Connect more and play more with HDMI 2.1 ports for high bandwidth, ultra-smooth gaming, and seamless switching between next-gen consoles. Multi-Functional USB-C Display Port supports 4K display output, file transfer, and up to 10W charging with a single cable. With ATSC 3.0 (NextGen TV), enjoy enhanced over-the-air broadcasts with improved picture quality, better sound, and more interactive features.

  • WiFi 6E

    Enjoy faster, more stable connections with access to the 6GHz band—perfect for smooth streaming, cloud gaming, and connected homes with multiple devices.

  • AI Ambient Light Sensor

    Automatically adjusts brightness and color temperature based on room lighting — delivering a picture that looks balanced and natural day or night.

  • Backlit Remote

    The Backlit Voice Remote offers convenience with Lift to Light for illuminated keys, a Customized Favorite Key for quick app access, and Find My Remote to help you never lose it. Ambient Light Sensing adjusts the backlight based on your TV’s light sensor. Effortless control, day or night.

  • Hi-Concerto

    Sound surrounds you from both your TV and Hisense soundbar. Hi-Concerto syncs them together to create a simple home theater with no extra wires or setup needed.

  • 2 Year Warranty

    Get extra peace of mind with an extended 2-year limited warranty—added coverage that gives you more confidence in every viewing experience.

See all features
Specifications
  • Display Type
    RGB LED
    Resolution
    4K (2160p)
    Screen Size Class
    65 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG)
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Reviews

Rating 5 out of 5 stars with 7 reviews

5 star rating. 7 reviews
100% would recommend to a friend
Customers are sayingCustomers frequently mention that the television offers impressive brightness levels. Additionally, users have noted that the remote control feels solid and well-constructed.
This summary was generated by AI based on customer reviews.
  • Brightness (6)
  • Sound Quality (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    WHAT A UNIT

    The Hisense 65” Class UR9 Series RGB Mini LED 4K Google TV is nothing less than amazing. This television was chosen to replace an older 65” TV that was starting to show its age and needed to be replaced. I couldn’t go to a smaller one, because I was already use to have such a large viewing area. So, when I got the chance to replace it with this Hisense, I couldn’t pass up the opportunity. The stats on this unit are top tier. Now the display on this Hisense is nothing that I have ever experience in a home. This television has some of most vivid imaging that I’ve ever seen. It’s really nice when you’re watching a show and, on the screen, you see a field of tall grass with trees and it looks so life like. When I saw how it all popped If was if I was seeing it while standing there. This TV has some of the best blacks on a screen that I have ever experienced. Most television when displaying images with black on them it makes the colors around it seem off. Not with this Hisense, the images always seem to stay true. Watching movies and shows on this television is a treat. This Hisense 65” television has changed how I will rate others when I come to watching action movies. The high refresh rate made me feel as if I was right in the action. With older television when watching high speed action, you tend to see some choppiness on the screen, not with this Hisense. Hi speed car passes, thrown punches or jets flying at MACH speed it doesn’t skip a beat. My first day watching this television I found myself watching a few movie that I’ve already seen just to see experience the way they were intended. Even my family raved about how big of a difference watching shows on this Hisense has made. Setting this television up was a breeze. I quickly and easily connect to Wi-Fi. Once connected, I was able to connect to my favorite apps and not a one gave me any trouble. The Hisense integrated with my surround sound system flawlessly. Using the provided HDMI ports, I was able to hook up my gaming console and not to rant about that, it handles gaming superbly. No lags and the images look so life like. I, TOTALLY, recommend purchasing this Hisense 65” TV. You will not be disappointed. I have enjoyed my viewing experience and I can honestly say I have never experience anything like it. If you’re like me and really enjoy getting the most out of what you’re watching this is the TV for you. All I can say is what a unit!

    Posted by TonyB

  • Rated 5 out of 5 stars

    Wildly Good

    The Hisense UR9 lives up to the hype. Period. I’m honestly not sure what to say because I prefer to leave balanced reviews that touch on both pros and cons, but I’m reaching for a con at this point. The only criticism I can provide is that Hisense needs to reduce the adhesive strength of the protective plastic on the screen. Every other aspect of the UR9 is close to perfection. PICTURE: Wow. I’ve owned every flagship TV technology over the last 10 years. They all have their strengths, but there always seems to be a tradeoff. Some TVs achieve perfect blacks but don’t get bright enough for HDR content. Others are bright enough to melt the cones in the back of your eyes, but local dimming creates unpleasant halo effects. After experiencing the UR9’s MiniLED display, my perception completely changed. The blacks rival OLED, and its peak brightness could probably melt a candle in the next room (5,500 nits). If you need a TV for a well lit room, the UR9 checks every box without introducing glare. You may want to upgrade all of your streaming services to their HD plans. You’ve been warned. SOUND: Bear with me, because this is the first time I’ve ever been able to recommend not purchasing a soundbar. Yes, you read that correctly. You don’t need one. Sure, if you want true surround sound, you may still want to invest. But feel free to take the money you were planning to spend on a soundbar and put it toward the UR9 instead. The speakers fire from the sides and bottom of the display, creating a surprisingly immersive soundstage that’s beautifully tuned by Dolby. We may be entering an era where TV manufacturers sell rear channel speakers as accessories rather than expecting customers to buy a full soundbar system. That’s mind blowing. PROFILE / BUILD: I’ll admit it. I threw some shade at Hisense last year because my previous TV was a bit thicker than I thought it should have been. I took a chance on the UR9, and it didn’t disappoint. At just 1.8 inches thick, the UR9 mounts close to the wall and can reclaim several inches of space compared to bulkier TVs. The bezel is nearly nonexistent, and the picture practically melts into the wall. CONCLUSION: I’m going to wrap this up because all I’m doing is drooling over this TV. The UR9 is King as far as I’m concerned and this is the TV every other brand is going to try and beat next year. At this price point, you won’t find anything better - you can take that check to the bank and cash it. Everything from using Google OS to its native 185hz refresh rate - it’s perfect.

    Posted by KenE

  • Rated 5 out of 5 stars

    A true flagship TV from Hisense

    After spending a month with the Hisense 65" UR9 RGB MiniLED, I can honestly say this is one of the most impressive TVs I've had in my living room. I'm genuinely impressed with how Hisense packaged this television meticulously to protect it during transit to your home or office, which is very much appreciated especially when you're spending a significant amount of money on one. Setup was straightforward, and within minutes I was logged into Google TV, connected to Wi-Fi 6E, and streaming my usual mix of movies, sports, and YouTube content. Right away, the biggest difference compared to other premium MiniLED TVs was the color performance. Hisense's RGB MiniLED technology isn't just marketing jargon: it genuinely produces richer, more natural colors that look closer to what you'd expect in real life. Skin tones appear realistic, bright scenes have incredible depth, and HDR content looks stunning without appearing artificially oversaturated. Movie watching is where the UR9 *really* shines. I tested everything from Dolby Vision movies on streaming services to IMAX Enhanced content, and the picture quality consistently impressed me. The "Ultra-Low Reflection Obsidian Panel" does an excellent job minimizing glare during daytime viewing, which was especially noticeable in my living room with large windows. Black levels are deep, highlights pop off the screen, and fine shadow details remain visible even in darker scenes. The AI-powered picture processing works quietly in the background and rarely over-processes content, helping everything from older TV shows to modern 4K movies look sharp and clean. Gaming performance is equally impressive. Connected to both my PS5 Pro and gaming PC through the HDMI 2.1 ports, the native 180Hz refresh rate and Game Booster features made gameplay feel exceptionally smooth and responsive. Fast-paced shooters, racing games, and sports titles all benefited from the fluid motion and low input lag. The Game Bar is genuinely useful as well, allowing quick access to frame rate, VRR, and HDR information without interrupting gameplay. Combined with AMD FreeSync Premium Pro support, this TV feels built for serious gamers who want flagship-level performance without paying flagship prices. One surprise was the audio quality. Most modern TVs still benefit greatly from a soundbar, but the UR9's built-in 4.1.2-channel speaker system tuned by Devialet delivers far more immersion than I expected. Dialogue is clear, bass has noticeable presence, and Dolby Atmos content creates a convincing sense of height and space. While dedicated home theater enthusiasts will still want a separate audio setup, many viewers may find the built-in sound more than adequate for everyday use. The backlit remote, Google TV interface, Gemini integration, and thoughtful quality-of-life features all contribute to a premium user experience that feels polished and easy to live with. Bringing it all together, the Hisense UR9 feels like a genuine next-generation television rather than just another annual refresh. The RGB MiniLED technology provides a meaningful improvement in color reproduction, gaming features are among the best available, and the combination of strong picture quality, surprisingly capable audio, and excellent smart TV functionality makes it one of the most complete entertainment packages I've used. For anyone looking to upgrade to a premium 4K TV in 2026, especially if you're tuning into major sports events like the NBA Finals (Go Spurs!) or the FIFA World Cup, the UR9 delivers a flagship experience that punches well above its class at a fairly competitive price point.

    Posted by Alan

  • Rated 5 out of 5 stars

    This is the one to get!

    This TV is excellent! Bright and vibrant picture thanks to the mini RGB backlight. Crisp clear colors. Easy set up. Highly recommended.

    Posted by JAREDB

  • Rated 5 out of 5 stars

    Hisense rgb

    Tv has really nice brightness and color, the obsidian panel gets rid of a lot of ambient light great for my living room.

    Posted by RafaelH

  • Customer reviews from hisense-canada.com

    Syndicated rating, 4.9333334 out of 5 stars with 15 reviews on hisense-canada.com.

    See all hisense-canada.com reviews
From the Manufacturer

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The Hisense UR9 Series brings RGB MiniLED (Powered by Chromagic Technology) to a new premium lineup — generating pure red, green, and blue light individually instead of filtering it from a traditional backlight. Unlike TVs that chase brightness and dimming zones, this approach delivers likelike color so everything you watch is more true to life. Every detail shines through thanks to greater color purity, True 100% BT.2020 coverage*, and Pantone Validated color accuracy. This innovative technology reduces blue light exposure by up to 50%* while also delivering greater energy efficiency without compromising performance. The Hi-View AI Engine RGB automatically optimizes every frame which means you don't have to adjust settings. The Ultra-Low Reflection Obsidian Panel keeps deep blacks and vivid highlights clear in any lighting, while a Native 180Hz Refresh Rate ensures smooth, blur-free motion for sports and gaming. A 4.1.2 Multi-Channel Sound system tuned by Devialet rounds out the experience with powerful, immersive audio. The UR9 brings together Hisense's most advanced technologies for a next-generation home entertainment experience that looks more real, transforming an ordinary movie night into an extraordinary viewing party.

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Pros for Hisense - 65" Class UR9 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)
Brightness, Sound QualityThere were no pros for this productPicture Quality, Refresh Rate, Software PerformancePicture Quality, Setup Ease, Size, Weight, Design
Cons for Hisense - 65" Class UR9 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)
There were no cons for this productThere were no cons for this productThere were no cons for this productConnectivity, Port Quantity, Remote Control, Brightness, User Interface

Specs

Questions & Answers
  • TV does not respond to remotes. Turns on and off at any time. When picture does appear it starts small and slowly over period of 2 to 5 minutes gets larger. Only one channel usually the default channel for the TV. Other channel which has appeared briefly.

    Hello Skip, thank you for choosing the Hisense 65UR9SG and for sharing your feedback with us. We are truly sorry to hear that the unit is not responding to the remote and is power cycling. This isn't the home theater experience we want for our customers. We recommend that you perform a system reset (Settings> System> Factory Reset) or a firmware update (Settings > System > System update). If the issue still persists, please reach out to our dedicated support team directly at 1-888-935-8880 or via email at Service@Hisense-usa.com so that we can promptly address and resolve the issue for you. Thank you, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • What are the optimal viewing distances for the different sizes? Thanks

    Hello Hisense Customer, thank you for your interest in the Hisense 65UR9SG.  The recommended viewing distance for a Hisense TV depends on the screen size. For the best viewing experience, sit about 5.5 feet away from a 40-inch TV, 6 feet from a 43-inch TV, 7 feet from a 50-inch TV, 7.7 feet from a 55-inch TV, 8.4 feet from a 60-inch TV, 9.1 feet from a 65-inch TV, 9.8 feet from a 70-inch TV, 10.5 feet from a 75-inch TV, 11.2 feet from an 80-inch TV, and 11.9 feet from an 85-inch TV. These are general guidelines, and the ideal distance may vary based on your room setup and personal viewing preference. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • Does this TV have an AV port?

    Hello Billy, thank you for your interest in the Hisense 65UR9SG. This model does not include AV ports. Instead, it comes with 3 HDMI ports, 2 USB ports, 1 coaxial RF antenna input, and 1 optical audio output. Thank you, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • Is the remote control voice controlled?

    Yes, the remote control is voice controlled.

    This question and answer was generated by AI based on customer and product data.
  • What type of voice assistant is built into this TV?

    This TV has Google Assistant built-in.

    This question and answer was generated by AI based on customer and product data.
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