Make unforgettable content with FUJIFILM X100VI. Advanced digital imaging technology seamlessly fuses with a classic, tactile dial-based design, putting you in control of your story. X100VI is reminiscent of a time when any aspiring image maker could be found with an analog film camera in their hands; with a press of a button, swap between Fujifilm's 20 built in Film Simulation modes and enjoy a new creative opportunity with REALA ACE. Featuring Fujifilm’s latest X-Trans CMOS 5 HR sensor and X-Processor 5, you can create 40.2MP images or video up to 6.2K/30P, sharing them in the moment or cherishing them for the future. A state-of-the-art AF algorithm, deep learning AI-assisted subject detection and up to 6 stops in-body image stabilization (IBIS) means you make no compromise when choosing the X100VI for your next creative adventure. With the versatility of 1.4x and 2x digital teleconverters, 4-stop internal ND filter, an optically precise 23mmF2 lens, and native Frame.io Camera to Cloud functionality, you can ensure that no moment is forgotten to time with FUJIFILM X100VI.

Experience the joy of owning the RX1R III, the ultimate camera companion to go wherever you go. This premium compact camera is ready to capture life’s most meaningful moments at exceptional image quality and turn them into stunning creations with a refined design for intuitive control and outstanding handling in any shooting situation.

Quality has never been so portable: FUJIFILM GFX100RF digital camera is a large format camera that’s compact enough to fit in a small bag, making it the ultimate everyday carry. Its rangefinder style design is a tactile tour de force with machined aluminum dials offering premium handling experience. Furthermore, the offset viewfinder not only echoes the X100VI and GFX50R, but it also has deeper photographic roots, loved by some of the 20th century’s photographic pioneers. The camera is weather resistant when the supplied adapter ring and a compatible filter are attached, so it’s perfect for image-making in all conditions. Dial into classic composition: FUJIFILM GFX100RF is the first Fujifilm camera to feature an Aspect Ratio dial. Positioned on the back of the camera, it provides rapid access to nine image formats, many of which have appeared on previous analog Fujifilm models. Ratios include 4:3 from the legendary FUJIFILM GX680, 65:24 from the panoramic FUJIFILM TX-1 and 1:1 from Fujifilm’s first camera; the FUJICA Six. Legacy film inspired looks: Offering unrivalled creativity, the 20 Film Simulations in FUJIFILM GFX100RF are directly inspired by Fujifilm’s 90 years of experience in color science to deliver unique in-camera looks. Leverage color reproduction inspired by our analog heritage to create stunning images straight out of camera, whether you want to work in color or black & white. The ultimate image: Using a 102-megapixel large format sensor that is almost 70% larger than full frame, GFX100RF delivers unsurpassed image quality that GFX Systems are renowned for. The camera can create 16-bit RAW image files for stunning detail and color, plus it offers a wide dynamic range, low noise - with native ISO down to 80 - and outstanding sharpness. Multiple image file formats are also available, including 10-bit HEIF. Engineered to deliver: Designed to deliver stunning sharpness from center to edges, the fixed 35mm lens on FUJIFILM GFX100RF offers an angle of view equivalent to 28mm on full frame sensors and features a close focus of just 20cm (7.8 inches). Thanks to the resolution density of the sensor, digital teleconverter options for 45mm, 63mm and 80mm are also available – expanding compositional possibilities, while the lens’s leaf shutter provides near silent operation, minimal sensor shake, and flash sync at all mechanical shutter speeds. Take full control: Underlining the camera’s creative controls, GFX100RF features an internal 4-stop neutral density filter for greater control over optical exposure. Ideal for use in bright conditions when a scenario demands a wider aperture or slower shutter speed, the filter neither degrades nor colors the image, instead providing great flexibility to create the image how you see it.