The 2M Series of cartridges is designed for precise and accurate retrieval of the information in the record groove. Ortofon's philosophy is to play the record sound as accurate as possible without coloring the sound.The name 2M was selected from several ideas. Ortofon wanted a modern name that would be easy to pronounce and remember and therefore an alphanumerical name was chosen. 2M means MM which is the abbreviation for moving magnet. The 2M series of cartridges features Ortofon’s trademark split pole pins an invention that enables moving magnet cartridges to have a flat frequency response as with a moving coil cartridge. Split pole pins were invented by Ortofon and were originally presented in the 500 series and Super OM series.   We have optimized the design for ease of mounting the cartridge and the weight and size to fit the most common turntables on the market today. The 2M Series provides excellent compatibility when used in an assortment of playback systems and with a wide variety of phono preamps.2M Blue Series Features:an improved engine which provides an increased output of 5.5mVNude Elliptical diamond and split pole pins with a copper wire2M Blue Series Specifications:Output voltage at 1000 Hz 5cm/sec: 5mVChannel balance at 1kHz: 15 dBChannel separation at 1 kHz: 25 dBChannel separation at 15 kHz: 15 dBFrequency range at - 3 dB: 20-25.000 HzFrequency response: 20-20.000 + 2 / - 1 dBTracking ability at 315Hz at recommended tracking force: 80 micrometersCompliance dynamic lateral: 20 micrometers/mNStylus type: Nude EllipticalStylus tip radius: r/R 8/18 micrometersTracking force range: 16-20g (16-20 mN)Tracking force recommended: 18 g (18 mN)Tracking angle: 20 degreesInternal impedance DC resistance: 13 kOhmInternal inductance: 700 mHRecommended load resistance: 47 kOhmRecommended load capacitance: 150-300 pFCartridge colour body/stylus: Black/BlueCartridge weight: 72gReplacement stylus unit: 2M Blue (interchangeable with 2M

The Audio-Technica AT-VMx series enhances its premium dual moving magnet cartridges with greater warmth detail and realism. Featuring dual magnets aligned to the stereo groove it delivers excellent channel separation and frequency response. Upgrades like PCUHD® copper wire and reduced coil turns improve clarity and transient response. The paratoroidal coil design and center shield plate reduce crosstalk for a cleaner stereo image. Practical features include easy-mount threaded inserts and a V-cut stylus guard for precise placement making the VMx series a refined user-friendly choice for high-quality vinyl playback.The lightweight microlinear stylus of the AT-VM740xML allows it to trace the record groove with incredible accuracy resulting in nuanced audio reproduction that elliptical and conical styli simply can’t match.FeaturesAT-VM740xML VMx Microlinear Phono CartridgeMicrolinear StylusParatoroidal Coils Improve Channel Separation Channel Balance and Transient ResponseCenter Shield Plate Reduces CrosstalkDurable Low-Resonance Polymer HousingAluminum CantileverCompatible with Any Turntable Headshell That Accepts 1/2” CartridgesAll in the DesignThe Vertical Dual Magnet (MM) design closely mirrors the cutter head used to make the vinyl master. The cutter head uses two transducer coils mounted perpendicular to each other at 45° from horizontal to cut the channel: one in each wall of the 90° record groove. AT-VMx cartridges use the same 90° V-Shape configuration as the cutter head. This way the cartridge achieves accurate tracking excellent channel separation high definition of the stereo image and extreme clarity over the entire audio spectrum.Easy to Install & UseEach VMx cartridge body has threaded inserts enabling it to be mounted to a headshell with just two screws – no nuts required. And the redesigned stylus protector now includes a V-cut for easy reference of the stylus’s position when lowering it onto a record.&

Premium Moving Magnet CartridgeExperience unveiled and clear sound reproduction with the Concorde Music Blue featuring a Nude Elliptical stylus on an Aluminum cantilever and offers an upgrade from the Concorde Music Red. Enjoy seamless upgrades throughout the series from the Concorde Music Blue to the Concorde Music Black LVB 250 simply by replacing the stylus.Iconic DesignBuilding upon a rich legacy which began when we launched the original Concorde the Concorde Music holds a storied history as one of the most famous cartridges in the world of audio. Originally developed as a solution to the challenge of easy mounting on a tonearm without screws or wires the Concorde's unique design earned the Danish Industrial Design Award and became an icon in the audio industry.StylusThe Concorde Music Blue featuring a Nude Elliptical stylus on an Aluminum cantilever offers an upgrade from the Concorde Music Red. Nude diamonds weighing less than their tipped counterparts enhance responsiveness detail and reduce distortion. Enjoy seamless upgrades throughout the series from the Concorde Music Blue to the Concorde Music Black LVB 250 simply by replacing the stylus.Rubber SuspensionA crucially important and vital part of a phono cartridge overall performance is the stylus rubber suspension. Exclusive Ortofon rubber compounds are used for the stylus suspensions in the Concorde Music Blue carefully produced at the inhouse rubber production and developed by the research and engineering team at Ortofon for brilliant performance.Coil SystemThe Concorde Music features Ortofon's quad-coil generating system with four split pole pins. Silver-plated oxygen-free copper is chosen for the quad-coil system along with four Ortofon split pole pins. This results in exceptional channel balance and separation delivering precise and dynamic sound. With a 6 mV output it offers lifelike sound with exceptional clarity and fidelity capturing every detail.CompatibilityInstalling the Concorde Music cartrid