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Our most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning, cinematic excellence along with personalized experiences. Whether your streaming or gaming, this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology, exceptional motion enhancement up to 4K for crisp visuals, and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.
Q: What is the refresh rate of this TV?
A: The refresh rate is 120Hz.
Q: What is the function of the Auto HDR Remastering feature?
A: Auto HDR Remastering transforms Standard Dynamic Range (SDR) content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details using deep learning algorithms.
Q: How does the Active Voice Amplifier Pro feature work on this TV?
A: Active Voice Amplifier Pro identifies different sounds like dialogue, background music, or ambient noise and optimizes them based on your room acoustics and the content you're watching.
Q: How does the Glare Free technology enhance the viewing experience?
A: Glare Free technology virtually eliminates reflections, allowing you to watch content without distractions from glare or reflections.
Q: Which processor is used in this TV?
A: This TV uses the NQ4 AI Gen3 Processor, powered by 128 neural networks.
Q: Does this TV have built-in speakers?
A: Yes, it has built-in speakers.
Q: What type of HDR format does the TV support?
A: This TV supports HDR10+.
Q: Does this new 77S95F have Art Mode built in?
A: Hi Apri - While Art Mode and Art Store are available on 2025 models like our Neo QLED (8K & 4K), QLED 4K (Q8F & Q7F), and The Frame TV, the 2025 S95F OLED features Ambient Mode instead. Ambient Mode lets you personalize your screen with curated themes, calming visuals, and your own photos - so even when the TV is off, it blends beautifully into your space. You can access this feature directly on your TV or through the SmartThings app on your phone or tablet. ~ Samsung Specialist

Our most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning, cinematic excellence along with personalized experiences. Whether your streaming or gaming, this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology, exceptional motion enhancement up to 4K for crisp visuals, and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.

Hyper-real, 8K picture driven by Quantum Matrix Mini LEDs that unlock stunning detail on a glare-free screen; atmospheric, multi-dimensional sound that comes alive with top channel speakers; new TV experiences that let you get a personalized view of your content - all are powered by the advanced processing behind Samsung Vision AI. Sleek design in a metal frame looks stunning any décor.

The advanced LG OLED evo C5-Series is better than ever. The LG OLED evo C5 is powered by the next-gen Alpha 9 Gen8 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching and uses your preferences to choose the best picture and sound setting for your content. The C5's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C5 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos¹ for immersive sound you can feel all around you. FILMMAKER MODE allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate, with VRR for PC gaming and four HDMI 2.1 inputs.

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.
| Pros for Samsung - 77” Class S95F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025) | |||
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| Cons for Samsung - 77” Class S95F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025) | |||
| There were no cons for this product— | There were no cons for this product— | There were no cons for this product— |
Customers are positive about the 77” Class S95F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025), especially regarding its picture quality, with reviewers describing it as fantastic. The glare reduction is another popular feature, with users noting the absence of glare. Furthermore, the design and OLED quality receive positive feedback, with customers appreciating the sleek, modern design and the brightness of the OLED display.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
zero buyers remorse here. This is an excellent tv and it is PERFECT for the room we have it in. Our living room has a lot of windows and dealing with glare on the tv was always a problem. Now we can watch tv without seeing the reflection of the windows behind us, and ourselves. A salesperson tried to tell us that a "glare free" is not as clear of a picture as a regular tv but I have to disagree. Without the extra "noise" of all of the reflections in the screen on top of the media that we are trying to watch, I find that the picture is much much easier to see. You may not even really notice it, but I can tell you that you will notice the absence of it if you switch to glare free. I no longer see my reflection staring back at me if there is an especially dark scene on the tv. If you have any natural light in your living room or even lamps at night, I recommend this tv. It is also very sleek and thin. Also such a bonus for anyone who uses a Samsung smartphone or other devices.
Posted by Christina
I never wanted to go OLED because the room my TV is in has a lot of natural light. The reflections were horrible on my LED tv, but it was bright so it balanced out a bit. OLED isn't nearly as bright, so I was afraid that would be wasted money. With my old Q90 I still had to close the blinds to watch anything dark because of the glare. Even then I was dealing with washed out blacks. Last year Samsung dropped the S90D with the anti glare screen. I'm not one to spend that kind of money on first gen tech, so I waited and read/watched reviews. I went to BB and watched the floor model a lot. When they announced that the S95F was coming out with an even better anti glare screen and it was brighter, I was sold. So, I finally upgraded to OLED after years of watching washed out blacks and dealing with horrible glare on a glossy screen. Once the TV was on the wall I still saw a ton of glare with the film that was on the screen. As I slowly peeled that off I was stunned at how little glare remained. The anti glare diffuses the light so well that it's almost unnoticeable. I can watch dark content with my blinds open during the day now. The blacks are still super black. The picture is amazing. I know a lot of people talk about how the anti glare diffuses the light too much and washed out the screen, but that has not been my experience at all. If you're a gamer, this thing has some really cool options that pop up when it detects a console as the source. There's even a red dot option for when you're playing shooter games. This TV is all it's cracked up to be. I hope my picture does this thing justice. Ignore the squares on the edges. Those were for calibrating the lights on the back of the TV. Highly recommend it.
Posted by JET33
The picture looks great and is so bright we have to turn it down a bit so our eyes don't hurt. The reflections on the TV are pretty much gone with the anti-glare coating. We use it in our living room and it pretty much ignores the window once we turn it on.
Posted by TOML